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ICSE Class X Board Exam 2020 : Commercial Applications

4 pages, 39 questions, 0 questions with responses, 0 total responses,    0    0
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COMMERCIAL APPLICATIONS (Two Hours) Answers to this Paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this Paper is the time allowed for writing the answers. Section A is compulsory. Attempt any four questions from Section B. The intended marks for questions or parts of questions are given in brackets [ ]. SECTION A (40 Marks) Attempt all questions from this Section Question 1 State one difference between each of the following: (a) Marketing and selling [2] (b) Skimming Pricing and Penetrating Pricing [2] (c) Central Bank and Commercial Bank [2] (d) Recruitment and Selection [2] (e) Fixed Cost and Variable Cost [2] Question 2 (a) State two essentials of a good brand. [2] (b) Mention any two components of product mix. [2] (c) What do you mean by Walk-in-Interview? [2] (d) Why is Human Relations an important element in public relations? [2] (e) Why has tourism led to the destruction of the ecosystem? [2] This Paper consists of 4 printed pages. T20 881 Copyright Reserved. Turn Over

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