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ICSE 2016 Commercial Applications

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Mira Sree
Lakshmi School, Veerapanchan, Madurai
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Commercial Application Question Paper 2007 General Instructions: 1. Section A is compulsory. Attempt any four questions from Section B. 2. The intended marks for questions or parts of questions are given in brackets . SECTION - A (40 Marks) Attempt all questions from this Section. Question 1 Give one difference each between: (a) Mail Order Shopping and Tele-shopping. [2] (b) Income and Expenditure Account and Receipt and Payments Account. [2] (c) Stale Cheque and Post-dated Cheque. [2] (d) Controllable Costs and Uncontrollable Costs. [2] (e) Internal and External Sources of Recruitment. [2] Question 2 (a) What is a saving deposit? [2] (b) Mention any two elements of Public Relations. [2] (c) What is vestibule training? [2] (d) What happens to a product in the decline stage of its life cycle? [2] (e) State one difference between cash credit and overdraft. [2] Question 3 (a) What is brand loyalty? [2] (b) 'Internal sources of recruitment restrict the choice available to management.' Justify this statement giving one reason. [2] (c) Give one difference between products and services. [2] (d) How is discounting of a bill of exchange a form of bank lending? [2] (e) What is concept advertising? [2] Question 4 Give one reason either for or against each of the following: (a) Competition based pricing is ideal for unbranded products. [2] (b) A Trading Account reveals the financial position of an organization. [2] (c) Human Resource Management is a challenging function. [2] (d) Public Relations is a planned management function. [2] (e) Some costs are semi-variable in nature. [2] SECTION - B (60 Marks) Attempt any four questions from this Section. Question 5 (a) What is a Balance Sheet? Explain any three of its uses. [5] (b) Name and explain the Accounting Convention which says Record all anticipated losses but ignore all anticipated gains. [5] (c) How does the Central Bank use the Statutory Liquidity Ratio and Credit Rationing to exercise credit control in a country? [5] Question 6 (a) Explain the two stages in the evolution of marketing. [5] (b) Explain the most appropriate channel of distribution to sell heavy industrial products. [5] (c) You are the Marketing Manager of a Fast Moving Consumer Goods (FMCG)

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