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MOCK EXAMINATION 2024 COMMERCIAL APPLICATIONS Grade: 10 Date: 2/2/24 Time : 2 Hours Max. Marks: 100 [You will NOT be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers.] _________________________________________________________________ INSTRUCTIONS: 1) Attempt all questions from Section A and ANY FOUR questions from Section B 2) The intended marks for questions or parts of questions are given in brackets [ ] SECTION A (Answer all questions from this Section) Question 1 [20] Choose the correct answers to the questions from the given options. (Do not copy the question, Write the correct answer only) (i) All companies strive to build ______ strength. (a) Brand (b) Image (c) Customer (d) Employee (ii) The benefits of marketing channels_________. (a) Cost saving (b) Time-saving (c) Financial support given (d) All of the above (iii) A marketing philosophy summarised by the phrase a good product will sell itself is characteristic of the ____________ period (a) Production (b) Marketing (c) Relationship (d) Sales (iv) Good consumer relations depend heavily upon the nature of the _________ provided to consumers. (a) Products (b) Services (c) Both (a) and (b) (d) None of the above Page 1 of 5 (v) If a person goes on talking without allowing other to participate in the discussion or talk, then it becomes ___________. (a) Human Relations (b) Monologue (c) Persuasion (d) Dialogue (vi) It means deliberate making of low quality, undesirable, inedible and even toxic materials in food items. (a) Food adulteration (b) Environmental ethics (c) Environmental values (d) None of the above (vii) In the Receipts and Payments account, the opening balance of cash in hand, cash at bank and all cash receipts are recorded on the ________ side (a) Debit (b) Credit (c) Both (a) and (b) (d) None of the above (viiii) The closing balance of this account shows surplus or deficit for the year. (a) Receipts and payments account (b) Income and Expenditure account (c) Balance Sheet (d) Trading account (ix) ___________is direct communication with carefully targeted individual consumers to obtain an immediate response. (a) Personal selling (b) Public relations (c) Direct marketing (d) Sales Promotion (x) Wages of sugar workers working in a sugar mill, is an example of________. (a) Direct cost (b) Indirect cost (c) Both (a) and (b) (d) None of the above (xi) Setting a price below that of the competition is called: (a) Skimming pricing (b) Competitive pricing (c) Penetration pricing (d) None of the above (xii) Central bank is owned by the _______ while a Commercial bank is owned by ______. (a) Shareholders, Government (b) Government, Shareholders (c) Shareholders, Shareholders (d) None of the above Page 2 of 5 (xiii) ___________ is a book issued by a bank to an account holder. (a) Pass Book (b) Cash Book (c) Pay in Slip Book (d) Bank Draft (xiv) A Fixed Deposit account is also known as: (a) Time Deposit (b) Long Term deposit (c) Both (a) and (b) (d) None of the above (xv) Narmada Bachao Andolan was started by__________ (a) Sundar Lal Bahuguna (b) Medha Patkar (c) Ghanshyam Raturi (d) Chandi Prasad (xvi) The effective utilisation of all other resources depends upon the ________ of human resources. (a) Quantity (b) Quality (c) Limit (d) Change (xvii) It refers to assigning specific jobs to the selected candidates: (a) Placement (b) Induction (c) Training (d) Development (xviii) Promotion motivates the employees if it is _______ based: (a) Time (b) Function (c) Performance (d) Training (xix) The _______ principle implies that the existing liabilities will be paid at maturity and unsold stock of goods are taken to the next year. (a) The Business Entity Concept (b) The Going Concern Concept (c) Money Measurement Concept (d) Dual Aspect Principle (xx) The word Advertising means turning of ________ to something. (a) Desire (b) Attraction (c) Attention (d) Interest Page 3 of 5 Question 2 [2 x 5] (i) Distinguish between: (a) Personal Selling and Sales Promotion. (b) Recruitment and Selection (ii) Justify either for or against by giving two reasons for each: (a) Marketing Mix is applicable to both products and service (b) Advertising just plays with innocent minds (c) A Cheque is a safer method of payment Question 3 Answer the following questions (a) What is parity pricing strategy? (b) Mention any four methods of sales promotion. (c) State two advantages of using radio as a media of advertisement. (d) Explain any two ways to avoid excessive consumption of resources. (e) List any 2 external sources of recruitment. [2 x 5] SECTION B (Attempt any FOUR questions) Question 4 [5 x 3] (a) Explain any 5 rights of Consumers as per the Consumer Protection Act 1986. (b) Explain any 5 features of Human Resource Management. (c) Explain the product mix and price mix as elements of marketing mix. Question 5 [5 x 3] (a) Mr. Vijay Mallya is launching an economy model of cell phone in the market. Explain the features that must be kept in mind while designing a good advertisement for this product. (b) Explain any 5 merits of Internal Recruitment. (c) Write short notes on: (i) Skimming Pricing (ii) Procurement function of Human Resource Management Question 6 [5 x 3] a) Explain any 5 functions of Central Bank. b) Explain any five characteristics of Marketing. c) Distinguish between Income and Expenditure account and Receipts and Payments account. Question 7 [5 x 3] a) Discuss Catalogue Marketing and Telemarketing as important methods of nonconventional markets. b) Explain the basic elements of Cost. c) What are the characteristics of Public Relations. Question 8 a) Distinguish between Advertising and Publicity. b) Explain any two methods of selling. c) Enumerate any five reasons for the destruction of the ecosystem. [5 x 3] Page 4 of 5 Question 9 - CASE STUDY [5 x 3] MbeesTech Ltd has added its latest addition the Zt and Zht smartphones to its smartphone family. These have created a record of sorts by selling more than 1 lac phones in three days since they were launched. However Mr.Pawan, CEO of MbeesTech Ltd, believes that the company could have bettered their sales if the supply was met as per the demand for its exciting new range of smartphones. Mr.Pawan also added that the company stands to deliver on its promises an hence the production capacity has been increased to meet the ever rising demands of its newly launched smartphones that have unmatched features at highly competitive prices. a) Explain the pricing strategy the Company has adopted to sell its new smartphones. b) Suggest a suitable media to advertise the newly launched smartphones of M/s Mbees Tech Ltd. Give reasons to justify your answer. c) Explain the stage of the product lifecycle of the smartphones as mentioned in the above case study with the help of a diagram. Page 5 of 5
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