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MOCK EXAMINATION 2024 COMMERCIAL APPLICATIONS Grade: 10 Date: 2/2/24 Time : 2 Hours Max. Marks: 100 [You will NOT be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers.] _________________________________________________________________ INSTRUCTIONS: 1) Attempt all questions from Section A and ANY FOUR questions from Section B 2) The intended marks for questions or parts of questions are given in brackets [ ] SECTION A (Answer all questions from this Section) Question 1 [20] Choose the correct answers to the questions from the given options. (Do not copy the question, Write the correct answer only) (i) All companies strive to build ______ strength. (a) Brand (b) Image (c) Customer (d) Employee (ii) The benefits of marketing channels_________. (a) Cost saving (b) Time-saving (c) Financial support given (d) All of the above (iii) A marketing philosophy summarised by the phrase a good product will sell itself is characteristic of the ____________ period (a) Production (b) Marketing (c) Relationship (d) Sales (iv) Good consumer relations depend heavily upon the nature of the _________ provided to consumers. (a) Products (b) Services (c) Both (a) and (b) (d) None of the above Page 1 of 5
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