Formatting page ...
The Shri Ram School Moulsari Campus Preboard Examination 2024-25 Class X COMMERCIAL APPLICATIONS Time : 2 hours M.M 100 Answers to this Paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this Paper is the time allowed for writing the answers. Attempt all questions from Section A and any four questions from Section B. The intended marks for questions or parts of questions are given in brackets[ ] -----------------------------------------------------------------------------------------------SECTION A (Attempt all questions from this section) Question 1 [20] Choose the correct answers to the questions from the given options. (i) Which of the following best highlights a key difference between "Sales" and the "Selling Process"? (a) Sales is qualitative, whereas the selling process is quantitative. (b) Sales is an ongoing activity, while the selling process is a one-time activity. (c) Sales is the final outcome of the selling process. (d) Sales is a broader term than the selling process. integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 1 (ii) Recruiting, selecting, and hiring the right candidates for various job roles is a _____ function of Human Resource Management. (a) development (b) procurement (c) maintenance (d) compensation (iii) Identify the type of advertising in the picture. (a) Institutional advertising (b) Informative advertising (c) Reminder advertising (d) Persuasive advertising (iv) During a customer service training session, employees take turns acting as customers and service representatives to practice handling complaints and inquiries effectively. Which off-the-job training method does this illustrate? (a) Internship training (b) Case study (c) Sensitivity training (d) Role-playing (v) Which of the following is a fixed cost for a manufacturing company? (a) Raw material costs (b) Salaries of factory supervisors (c) Commission on sales (d) Utility bills based on usage (vi) Overheads are BEST described as: (a) Cost that varies with the output level in the short run. (b) Costs that are fixed in the short run. (c) Costs that are not attributable to a specific job. integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 2 (d) Costs from non-operating activities. (vii) Which of the following statements is correct regarding the lending functions of commercial banks? (a) Cash credit is provided without the need for collateral or security. (b) Loans and advances are typically given for short-term financial needs and must be repaid within a year. (c) Discounting bills of exchange allow businesses to receive immediate cash by selling their receivables to the bank at a discount. (d) A bank overdraft is a long-term loan facility provided to account holders. (viii) Place mix does NOT involve decisions regarding ________. (a) distribution channels (b) transportation (c) quality (d) warehousing (ix) In a spot market, buyers and sellers make transactions with the intention of immediate delivery and payment for goods. (a) True (b) False (x) Consumerism is one of the factors for the rapid growth of public relations. (a) True (b) False (xi) Neha recently purchased a high-end blender from an online store. Upon receiving the product, she noticed that the blender was defective it failed to start despite following all the instructions in the user manual. She contacted the seller, but they refused to address the issue, stating that no returns or replacements could be processed after delivery. Neha feels frustrated and is considering her next course of action. integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 3 Which of the following consumer rights should Neha exercise to resolve her issue? (a) Right to safety (b) Right to seek redressal (c) Right to choose (d) Right to information (xii) Which of the following is a harmful effect of food adulteration on human health? (a) Improved nutritional value of food products (b) Increased shelf life of packaged foods (c) Risk of foodborne illnesses and long-term health issues (d) Enhanced flavour and colour of natural ingredients (xiii) Which of the following is an external method of recruitment? (a) Internal job posting (b) Employee referrals (c) Promotion (d) Campus recruitment (xiv) _______________ are also known as casual callers. (a) Gate Hiring (b) Advertisement (c) Placement Agencies (d) Unsolicited Applicants (xv) Which of the following is a key feature of a balance sheet? (a) It shows the income and expenditure of the business over a period of time. (b) It lists the company's assets, liabilities, and equity as of a specific date. (c) It outlines the opening and closing balance of cash in hand/bank. (d) It records cash inflows and outflows during an accounting period. integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 4 (xvi) Identify the type of cost in the graph: (a) Semi-fixed (b) Fixed (c) Variable (d) Real (xvii) Which of the following statements is true regarding vestibule training? (a) It is a type of on-the-job training where employees learn while working directly with the product. (b) It involves employees learning through a simulated work environment away from the actual production floor. (c) It is primarily used for managerial training and focuses on theoretical knowledge. (d) It is a form of training that occurs only during the first month of employment. (xviii) A restaurant s dining experience can vary each time based on factors like the chef s skills, the waiter s attitude, and the ambiance. Which feature of service does this point to? (a) Perishability (b) Variability (c) Inseparability (d) Intangibility (xix) Look me Product Ltd is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant-based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 5 protection of the planet. Identify the marketing stage mentioned in the above case. (a) Sales Oriented Stage (b) Product Oriented Stage (c) Marketing Oriented Stage (d) Societal Marketing Stage (xx) Based on the two statements (A) & (R) given below choose the appropriate option from the ones that follow: Assertion(A): Public Relations is not propaganda. Reasoning(R): In Public Relations, ends can never justify use of deceptive and harmful means. (a) Both (A) and (R) are correct, and (R) is the correct explanation of (A). (b) Both (A) and (R) are correct, but (R) is not the correct explanation of (A) (c) (A) is true, (R) is false. (d) (A) is false, (R) is true. Q2 [10] (a) (b) Distinguish between: Sales by inspection and Sales by description. Geo-Thermal energy and Ocean thermal energy. (c) (d) Justify the following statements for or against and give a reason: Labour turnover and absenteeism are reduced because the employees are well-trained. A bank cannot refuse payment of a cheque. (e) Internal sources of recruitment are an economical source. Q3 Answer the following questions: (i) (ii) (iii) Why is the bank draft a safe method of payment? What is the basic purpose of sensitivity training? Effective branding communicates the values, qualities, and promises associated with a brand. With reference to the statement, state any two advantages of branding. Highlight any two threats of global warming. (iv) integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 [10] pride in one s heritage Page 6 (v) Apple with its latest iPhone models and Sony with its high-end gaming consoles initially adopted which pricing strategy? Section B (Answer any four questions from this section) Q4 (i) (ii) (iii) Q5 (i) (ii) (iii) How does RBI provide: a. clearing house facility b. acts as a banker s bank Elucidate any three uses of Income and expenditure account for a non-trading organization. Discuss any two strategies used in the design of public awareness programs to effectively engage communities in ecological restoration and conservation initiatives. [5] [5] [5] A new company wants to train its employees on the latest [5] developments in work methods and procedures. Explain any two types of training suitable for existing employees. "An organization uses a systematic selection process to recruit [5] suitable candidates for job openings. Discuss the first five steps involved in the selection process of applicants in an organization. Distinguish between the Central Bank and Commercial Bank. [5] Q6 (i) Identify and explain the traditional channel of distribution normally preferred for products given in the picture. integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 [5] pride in one s heritage Page 7 (ii) (iii) Q7 (i) What does GAAP stand for in accounting? Explain: (a) Business Entity Concept (b) Money Measurement Concept [5] [5] Explain the following: (i) Direct selling in industrial markets. (ii) Markets on the basis of the nature of goods. Mayank has been appointed as a salesman by Kitchenware Home Appliances Ltd. State any five qualities that the organization expects Mayank to possess as he represents the company in his new job position. [5] [5] (ii) Identify and name the technique of sales promotion displayed in the picture above. Explain any two other methods of sales promotion. (iii) Q8 (i) "Public relations is essential for shaping and maintaining a positive image of an organization in the eyes of the public and stakeholders." With reference to the statement, explain the key elements of public relations that help achieve this goal. [5] Describe any two features of Human resource management. [5] integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 8 (ii) You are the HR manager of a leading IT company and are required to conduct interviews of candidates. Discuss any two types of interviews that may be used by your enterprise in the selection of its employees. (iii) Personal computers (PCs) have been widely used for decades, [5] with steady but slowing sales. Many companies now compete in this market, but innovation has become incremental, and manufacturers often use discounts to attract customers. Additionally, a growing number of consumers are shifting to newer devices, like tablets and smartphones, for their computing needs. Identify the stage of the Product Life Cycle (PLC) that personal computers (PCs) are currently in. Explain any four key features of this stage. Q9 Case study: The State Bank of India (SBI) offers various types of accounts to cater to the diverse needs of customers, including Current Accounts designed specifically for businesses and individuals who frequently make high-value transactions. While Current Accounts do not earn interest like savings accounts, they are widely used by companies, businesses, and professionals for day-to-day transactions. Answer the following questions: What are the main advantages of having a Current Account for individuals or businesses with high transaction needs? (i) [5] [5] (ii) Name and briefly explain two other types of accounts offered by [5] SBI for individual customers besides Current Accounts. (iii) What are the different steps that a customer needs to follow to open an account? integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 [5] pride in one s heritage Page 9 integrity sensitivity pursuit of excellence PB/MK/TSRS M/X-Commercial App/2024-25 pride in one s heritage Page 10
|
