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CBSE Class 12 Pre Board 2022 : Business Studies

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Justina K Joseph
St. John's School, Kollam
12 Commerce
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KENDRIYA VIDYALAYA KANPUR CANTT S1 PRE BOARD EXAM 2020-21 CLASS XII BUSINESS STUDIES TIME ALLOWED: 3 HOURS MAXIMUM MARKS: 80 GENERAL INSTRUCTIONS: Write your name, roll number, class and section at the top. After completion of Paper, make its PDF and submit on Google Classroom. (i)Question no. 1 to 20 are MCQs. (ii) Answers to questions carrying 1 mark may be from one word to one sentence. (iii) Answers to questions carrying 3 marks may be from 50 75 words. (iv) Answers to questions carrying 4 5 marks may be about 150 words. (v) Answers to questions carrying 6 marks may be about 200 words. (vi) Attempt all parts of a question together Marks are given at the end of each question Q. NO. 1. MARKS Rohan works as a production manager in a Global Enterprises limited. He has been given the task of getting 1,000 unit of Hand Woven table mat manufactured at the cost of Rs.150 per unit within 10 days. In order to be acknowledged as an effective manager, he must ensure that 1 (a) the cost of production does not exceedRs.150 per unit (b) the work is completed within 10 days even at higher cost per unit c) the cost of production is less than Rs.150 per unit (d) All of the above. 2 Umang enterprises limited is planning to increase its sales by 30% in the next quarter. Identify the features of management being highlighted in the given statement. (a) Management is all pervasive. (b) Management is Goal oriented process. (c) Management is a continuous process. (d) All of the above. 1 3 The economic survey 2019 suggest that the psychological 1 biases can be used in the realm of tax compliance. It is in favour of using religious norms such dying in debt is a sin to improve tax compliance. Identify the related dimensions of business environment. (a) (b) (c) (d) 4 Legal and social dimension Social, and economic dimension Technological and political dimension Political and economic dimension 1 India continue to be a lower-middle-income country along with 46 other, while sri Lanka has climbed to the upper middle income group for the fiscal year 2020, according to world bank classification of countries by income levels, released on July 1st 2019. Identify the related dimensions of business environment. (a) Social Dimension (b) Technological Dimension (c) Economic Dimension (d) Political Dimension 5 Raju runs a logistic company. The tours Incharge of each trip in the company are expected to submit a report to the event manager on the completion of every trip. Identify the step in the controlling process being described in the above lines. (a) Setting of standards (b) Measurement of actual performance (c) Taking corrective action (d) Analysing the deviations 1 6 In a marketing firm, the financial manager pay more attention towards an increase of 3% in the marketing cost as compared to a 15% increase in the courier expenses. 1 Identify the concept being used by the manager. 7 8 (a) Management by exception (b) Critical point control (c) Corrective action (d) None of the above Veeru is working as marketing manager in a company. he has 1 been given the task of selling 1,00,000 units of a product at the cost of Rs. 100 per unit within 20 days. He is able to sell all the units within the stipulated time, but had to sell last 1,000 units at 20% discount in order to complete the target. In such a situation, he will be considered to be (a) An efficient manager (b) An effective manager (c) Both effective and efficient manager (d) None of the above Raghav has joined as a creative head in an entertainment company. He always ensures that the work has been divided into small and manageable activities and also the activities of similar nature are grouped together. Identify the related step in organising process being mentioned in the above lines. (a) Identification and division of work (b) Departmentalisation (c) Assignment of duties (d) Establishing reporting relationship 1 9 1 Uma has been given the task of arranging for five-day conference for foreign delegates. In order to smooth functioning of the event, he has made two people as coordinators to take care of activities related to registration and refreshment. Identify the function of management being carried out by Uma. (a) Planning (b) Staffing (c) Organising (d) directing 10 The Growing awareness about healthcare has led to an increase in the demand for healthcare products and services in the country. 1 Identify the feature of business environment being described in the above case. 11 12 (a) Dynamic nature (b) Uncertainty (c) Relativity (d) interrelatedness Which of the following is not a component of specific forces of 1 business environment? (a) Technological conditions (b) Customers (c) Employees (d) investor Sujoy limited is offering a travel package for 10 destinations worldwide with a free insurance on the booking for the month of December, 2018. Identify the features of marketing being describe in the above lines. (a) Needs and wants (b) Creating a market offering (c) Customer value (d) Exchange mechanism 1 13 In order to promote the habit of health and hygiene among 1 weaker sections of the society, Arnav limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company. (a) Product concept (b) Production concept (c) Marketing concept (d) Societal marketing concept OR Which of the following statement is not true with regard to the concept of product? 14 (a) It is the bundle of utility (b) It is a source of satisfaction (c) It is confined to physical product (d) All of the above In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case: 1 15 (a) Rising standards of health and sanitation (b) Facilitates product differentiation (c) Innovative packaging adds value to a product (d)Useful in self service outlets. Good health limited has decided to launch a new range of water bottles with in built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Purifire . Identify the type of marketing function being described in the given lines. 1 (a) Packaging and labelling (b) Branding (c) Pricing (d) promotion 16 The collection of utilities is known as ________. (a) (b) (c) (d) 1 Purchaser Seller Product Market OR Sugandha purchased a pack of crayons for her daughter from nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above case. (a) Primary packaging (b) Secondary packaging (c) Transportation packaging 17 (d)None of the above. Read the following text and answer questions no.17-20 on the basis of the same topic: Before selling the securities through stock exchange, the companies have to get their securities listed on stock exchange. The name of the companies is included in listed securities only when stock exchange authorities are satisfied with the financial soundness and other aspects of the company. Previously the buying and selling of securities was done in trading floor of stock exchange; today it is executed through computer. 1 Which of the following statements is not true with regard to stock exchange? (a) The funds are raised for a short period of time. (b) Both debt and equity funds can be raised. (c) It is classified into two types. (d) All of the above. 18 Stock Exchange works as a mechanism for valuation of securities through the forces of demand and supply. Identify the related function of performed by the stock exchanges. (a) Providing liquidity and marketability to existing securities. (b) Safety of transaction (c) Pricing of security. (d) Spreading of equity cult. 1 19 It serves as an intermediary between the investor and the Depository. (a) Depository Participant (b) Depository (c) Stock exchange (d) None of the above 1 20 Identify the correct sequence of steps to be followed in the trading procedure at Stock Exchange (a) Opening a trading account and De-mat account, Placing an order, Settlement of order, Execution of order (b) Settlement of order, Opening a trading account and Demat account, Placing an order, Execution of order (c) Opening a trading account and De-mat account, Placing an order, Execution of order, Settlement of order 1 (d) Placing an order, Opening a trading account and De-mat account, Execution of order, Settlement of order DESCRIPTIVE QUESTION PAPER 1 Chaman is working as a Divisional Head in Trimurti Ltd. Name the managerial level at which he is working. State any two functions he will perform as plant superintendent in this company. 3 2 Explain Internship training and vestibule training and classify them as on-the-job and off-the-job methods of training. 3 3 Gagan is trying to apply a function of management in his 3 department. First he lets his team perform according to their best potential. Then in a meeting he calls everybody and asks his team to check what they have performed. It was found that the total number of units produced were 20 less than the set target. Then finally it was decided that no worker will go home unless and until this gap of 20 units is overcome. a) Which function of management is being performed by Gagan and his team? (1M) b) What is '20' in the above case? (1M) c) At which stage of management do you think the target was set? (1M) Or It is generally believed that measurement of performance should be done after the task is completed. Identify and explain the step in the process of the function of management being discussed above and the step followed by the same in the process. 4 Financial market plays an important role in the allocation of scarce resources in an economy by performing various 3 functions. Explain any three functions of financial market . OR What is meant by primary market? Explain any two methods of floating new issues in the primary market. 5 Sahil, the director of a garments company, is planning to manufacture bags for the utilisation of waste material for one of his Garments unit. He decided that this manufacturing unit will be set up in a rural area of Orissa, where people have less job opportunities and labour is available at a very low rate. He also thought of giving equal opportunities to men and women. For this, he selected S Chatterjee, Indeijeet Kaur, Aslam and Sarabjeet as heads of sales, accounts, purchase and production departments. Identify and state the next two steps that Sahil has to follow in the staffing process after selecting the above heads. 4 6 Pranav is a supervisor at Ghan Shyam Cake and Biscuits Factory . The factory produces 10,000 packets of cake and biscuits every day. As a supervisor Pranav ensures that work goes on smoothly and there is no interruption in production. He is a good leader who gives orders only after consulting his subordinates, working out the policies with the acceptance of the group. 4 Identify and explain the leadership style being adopted by Pranav. 7 8 Ayasha Ltd. assured their employees that in spite of recession, no worker will be retrenched from the job. i. Name and explain the type of incentive offered to the ii. employees. Explain one more incentive of the same category OR To satisfy the social and physiological needs which type of incentives are needed? Explain any four types of such incentives. Explain any four factors that can affect the Fixed capital requirement of a company. 4 4 OR Explain any four factors that affect the choice of capital structure of a company. 9 Raghu wants to start a business of selling Simple masks after the outbreak of the global pandemic of COVID-19. Due to the uncertain market conditions he wants to make a low investment in fixed capital. Suggest how the decisions related to the choice of technique and financing alternatives can help Raghu in ensuring a low investment in fixed capital requirements. 4 10 Explain the following rights of consumers provided by Consumer Protection Act, 1986:- 4 (A) Right to Information (B) Right to seek redressal 11 Haryaram is a famous chain selling a large variety of products 6 in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores to that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above para describes the combination of elements marketing mix used by Haryaram to prepare its market offering. Identify and explain the elements. Or After acquiring the necessary knowledge and skills on starting an Aloe vera Farm. Ashok wanted to be the leading manufacturer of Aloe vera products worldwide. He observed that the products were expensive as the demand of the products was more than supply. He was also keen to promote methods and practices that were economically visible, environmentally sound and at the same time protecting public health. Ashok's main consideration was about the amount of money paid by the consumers in consideration of the purchase of Aloe vera products. He also thought that competitor prices and their anticipated reactions to be considered for this. After gathering and analysing information and doing correct market planning, he came to know that the consumers compare the value of a product to the value of money which they are required to pay. The consumers will be ready to buy a product when they perceived that the value of the product is at least equal to the value of money which they would pay. Since he was entering into a new market, he felt that he may not be able to cover all costs. He knew that in the long run the business will not be able to survive unless all costs are covered in addition to a minimum profit. He examined the quality and features of the products of the competitors and the anticipated reactions of the consumers. Considering the same he decided to add some unique features to the packaging and also decided to provide free home delivery of the products. The above case relates to a concept which is considered to be an effective competitive marketing weapon. In conditions of perfect competition most of the firms compete with each other on this concept in the marketing of goods and services. (a) Identify the concept. (b) Explain briefly any four factors discussed in the above case related to the concept so identified. 12 For the last three years, Elpis Technology Solutions p(Ltd.) is not functioning smoothly and systematically. The relations between management and employees are becoming bitter day by day. After a complete analysis, it was observed that employees are not working effectively and efficiently and 6 13 14 management is not fulfilling its commitment of increments and promotions, i. Which management principle is being ignored in the given case? ii. Can the problem be solved if only management becomes iii. serious in fulfilling its promises? What should be the appropriate course of action to achieve smooth and systematic functioning of Elpis Technology? What are the adverse effects of the violation of Unity of Command Tishu, Ashu and Ravi have decided to start a business of 6 manufacturing toys. They identified the following main activities which they have to perform; Purchase of raw materials, Purchase of machinery, Production of toys, Arrangement of finance, Sale of toys, Identifying the areas where they can sell their toys Selection of employees In order to facilitate the work they thought that four managers should be appointed to look after Production, Finance, Marketing Personnel. Identify the function of management involved in the abovementioned para. Quote the lines from the above para which help you in identifying this function. State the steps followed in the process of this function of management. Planning is worth the huge costs involved? Do you agree? 6 Explain any four reasons in support of your answer. OR If the project is important then more alternatives should be generated and thoroughly discussed amongst the members of the organisation. Identify and explain the step in the process of planning being discussed above. Also explain the remaining steps which will have to be carried out to complete the process.

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