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CBSE Class 12 Board Exam 2015 : Business Studies

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SET 1 . Series : SSO/C Code No. . 66/1 - - Roll No. Candidates must write the Code on the title page of the answer-book. - 8 - - - - 25 , - 15 - 10.15 10.15 10.30 - - Please check that this question paper contains 8 printed pages. Code number given on the right hand side of the question paper should be written on the title page of the answer-book by the candidate. Please check that this question paper contains 25 questions. Please write down the Serial Number of the question before attempting it. 15 minute time has been allotted to read this question paper. The question paper will be distributed at 10.15 a.m.. From 10.15 a.m. to 10.30 a.m., the students will read the question paper only and will not write any answer on the answer-book during this period. : 3 ] BUSINESS STUDIES Time allowed : 3 hours ] [ : 80 [ Maximum Marks : 80 : 66/1 (i) 1 (ii) 3 (iii) 4 5 (iv) 6 (v) - 50-75 150 200 1 [P.T.O. General Instructions : (i) Answers to questions carrying 1 mark may be from one word to one sentence. (ii) Answers to questions carrying 3 marks may be from 50-75 words. (iii) Answers to questions carrying 4-5 marks may be about 150 words. (iv) Answers to questions carrying 6 marks may be about 200 words. (v) Attempt all parts of a question together. 1. ? 1 Why is management called an intangible force ? State. 2. ? 1 Which level Managers are responsible for coordination ? State. 3. 1 Define Planning . 4. , , - , 1 To make the sports day of the school successful the Headmaster of the school divided all the activities into task groups each dealing with a specific area like holding of events, arrangement of medals, refreshments etc. Each group was placed under the overall supervision of a senior teacher. The physical education teacher was made responsible for holding different events, the home science teacher for refreshments and the Maths teacher for medals. Identify the function of management performed by the Headmaster in doing so. 5. Besides the dividend decision the finance function is concerned with two other broad decisions. Name these decisions. 66/1 2 1 6. 1 A Steel manufacturing company is diversifying and starting a thermal power plant. State with reason the effect of diversification on the fixed capital requirements of the company. 7. , , 1 A consumer products manufacturing company is offering a number of consumer products like toiletries, detergent powder, food products etc. Identify the element of marketing mix referred here. 8. ? 1 On the eve of Diwali Kalpana purchased two kilograms of sweets from Koyal sweets. On consumption of sweets her two children and husband fell sick and were to be hospitalized. Kalpana wanted to file a case in the consumer forum but could not do so because she did not have any proof of buying sweets from Koyal sweets. What proof could Kalpana had obtained for filing the claim in the consumer court ? 9. 3 State any three advantages of formal organization to a large scale enterprise. 10. 3 There can be three different levels of packaging. Explain any two of them. 11. 3 Name and define the process that helps in choosing the best person out of a number of prospective candidates for a job. 66/1 3 [P.T.O. 12. 3 Keeping in mind the emerging nature of the securities market in India, Securities and Exchange Board of India (SEBI) was entrusted with the twin task of regulation and development of securities market. Out of this, state the developmental functions of Securities and Exchange Board of India (SEBI). 13. 3 Sultan was a regional Manager in Homely Products Ltd. for the last eight years. On the retirement of the Marketing Manager, Sultan applied for the same post because he was extremely ambitious and had dedicated all his energies to obtain the post of Marketing Manager. However, the top management decided to fill the position by selecting a better person from outside the company. Because of this Sultan was heartbroken and his performance declined. When the new Marketing Manager joined, one of his major problems was how to motivate and inspire Sultan to his former level of performance. Suggest any three non-financial benefits that the new marketing manager may use to motivate Sultan. 14. ? ( ) ( ) How does the understanding of business environment help the management in the following ? 66/1 (a) Identification of threats and early warning signals (b) Improving performance. 4 4 15. , . . . - , . . . : (1) (2) - (3) (4) - (i) (ii) - 4 An environmental conscious company GVN Ltd. has its business in all parts of the country. The company follows certain well defined business principles that result to minimize the employee turnover. Following are some of the environmental factors followed by GVN Ltd. : (1) Honour the law of the country as well as that of the states in which it operates. (2) Respect the culture and customs of all states. (3) Provide clean and safe products to enhance the quality of life throughout the country. (4) Develop a culture in the company that enhances individual creativity and team work while honouring mutual trust and respect between management and labour. From the above (i) Identify and state any one general principle of management and any one dimension of business environment. (ii) Also identify any two values which the above guiding principles and environmental factors are conveying to the society. 16. 4 It helps a manager to extend his area of operations as without it, his activities would be restricted to only what he himself can do. Identify the activity referred to, in the above statement and state its elements. 66/1 5 [P.T.O. 17. - 4 A company manufacture very sophisticated switch gears used in automatic cars. For this the company uses hi-tech machines. Most of the times the workers of the factory remain idle because of lack of knowledge regarding the use of these hi-tech machines. The frequent visits by the engineers and constant supervision of the foreman results into high overhead charges. Explain the way by which this problem can be overcome. Also state how this help the employees. 18. 4 State any four factors that will affect the working capital requirements of a company. 19. 100 10,000 4 Your company has setup a coconut hair-oil factory in Coastal Kerala, with a production capacity of 10,000 bottles of 100 milli-litre per day. The company plans to market the hair-oil with the brand name Kale Kesh . Design a label for the hair oil bottles. 20. ` 400 (i) (ii) A company has been registered under the Companies Act with an authorized share capital of ` 400 crores. Its registered office is situated in Mumbai and manufacturing unit in a backward district of Karnataka. Its marketing department is situated in Hyderabad. The company is manufacturing consumer goods. 66/1 (i) With the help of a diagram suggest a suitable organization structure for the company. (ii) State any three limitations of this organization structure. 6 5 21. 5 Explain the concept of leadership and its various styles. 22. (i) (ii) (iii) 5 Jony India Ltd. is the manufacturer of large sized curved televisions. The company imparted training to its engineers at an advanced training centre at Germany. It sells its television sets throughout the country. The company had a substantial market share and had a loyal customer following because of the quality products. From the last financial year the company had been unable to achieve its targets because of competition in the market. The company is planning to revamp its controlling system. (i) Identify the concepts of management involved in the above para. (ii) State the steps of the revamped controlling process to be followed by the company to solve this problem. (iii) Also state any one value which the company wants to communicate to the society. 23. , - 6 Kamal, Khan and Devid are partners in a firm engaged in the distribution of dairy products in Madhya Pradesh. Kamal is a holder of Senior Secondary School Certificate from Central Board of Secondary Education with Business Studies as one of his elective subjects. Khan had done his post-graduation in Hindi literature and Devid in Dairy Farming. One day there was a serious discussion between Khan and Devid regarding the nature of Management as a Science . Khan argued that Management was not a science whereas Devid was of the opinion that Management was a science. Kamal intervened and corrected both Khan and Devid about the nature of Management as a Science with the help of his knowledge of Business Studies. Explain, how Kamal would have been able to satisfy both Khan and Devid. 66/1 7 [P.T.O. 24. : 6 ( ) ( ) ( ) Describe the following rights of a consumer : 25. (a) Right to be Heard. (b) Right to Safety. (c) Right to Consumer Education. Distinguish between Primary market and Secondary market. ___________ 66/1 8 6

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