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CBSE Class 12 Board Exam 2018 : Business Studies

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SET-1 H$moS> Z . Series SGN Code No. amob Z . 66/1 narjmWu H$moS >H$mo C ma-nwp VH$m Ho$ _wI-n >na Ad ` {bIo & Roll No. Candidates must write the Code on the title page of the answer-book. H $n`m Om M H$a b| {H$ Bg Z-n _o _w{ V n > 15 h & Z-n _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Z ~a H$mo N>m C ma -nwp VH$m Ho$ _wI-n > na {bI| & H $n`m Om M H$a b| {H$ Bg Z-n _| >25 Z h & H $n`m Z H$m C ma {bIZm ew $ H$aZo go nhbo, Z H$m H $_m H$ Ad ` {bI| & Bg Z-n H$mo n T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h & Z-n H$m {dVaU nydm _| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>m Ho$db Z-n H$mo n T>|Jo Am a Bg Ad{Y Ho$ Xm amZ do C ma-nwp VH$m na H$moB C ma Zht {bI|Jo & Please check that this question paper contains 15 printed pages. Code number given on the right hand side of the question paper should be written on the title page of the answer-book by the candidate. Please check that this question paper contains 25 questions. Please write down the Serial Number of the question before attempting it. 15 minute time has been allotted to read this question paper. The question paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will read the question paper only and will not write any answer on the answer-book during this period. `mdgm{`H$ A ``Z BUSINESS STUDIES {ZYm [aV g_` : 3 K Q>o A{YH$V_ A H$ : 80 Time allowed : 3 hours 66/1 Maximum Marks : 80 1 P.T.O. gm_m ` {ZX}e : (i) 1 A H$ dmbo Zm| Ho$ C ma EH$ e X go EH$ dm ` VH$ hm| & A H$m| dmbo Zm| Ho$ C ma 50 75 e Xm| Ho$ hm| & (ii) 3 (iii) 4 5 (iv) 6 (v) EH$ Z Ho$ g^r ^mJ gmW-gmW hr hb H$s{OE & A H$m| dmbo Zm| Ho$ C ma bJ^J 150 e Xm| Ho$ hm| & A H$m| dmbo Zm| Ho$ C ma bJ^J 200 e Xm| Ho$ hm| & General Instructions : (i) Answers to questions carrying 1 mark may be from one word to one sentence. (ii) Answers to questions carrying 3 marks may be from 50 75 words. (iii) Answers to questions carrying 4 5 marks may be about 150 words. (iv) Answers to questions carrying 6 marks may be about 200 words. (v) Attempt all parts of a question together. 1. {dHo$ rH$aU H$mo n[a^m{fV H$s{OE & 1 Define Decentralisation . 2. {Z`moOZ Ho$ EH$ H$ma Ho$ $n _| {d{Y H$m AW ~VmBE & Give the meaning of Method as a type of plan. 66/1 2 1 3. gm a^ Zo Mm H$boQ> C nmXZ H$m EH$ `dgm` ma ^ H$aZo H$m {ZU ` {b`m & W_ df _| CgZo {dH $` na 10% bm^ A{O V H$aZo H$m b ` {ZYm [aV {H$`m & EH$ A N>o `dgm`r Ho$ ZmVo dh `dgm` Ho$ ^{d `, Omo {H$ A{Zp MV Wm, Ho$ ~mao _| {Mp VV Wm & CgZo gyMZm EH${ V H$s {H$ Mm H$boQ>m| H$s _m J {XZ- {V{XZ ~ T> ahr h & Bg gyMZm H$m Cn`moJ CgZo ^{d ` _| {Z`moOZ Ho$ EH$ AmYma Ho$ $n _| {H$`m VWm Bgo AnZr Q>r_ Ho$ gmW gmPm {H$`m & EH${ V gyMZm Ho$ AmYma na C o `m| H$s ny{V Ho$ {bE CgZo ZdrZ {d{Y`m| H$m nVm bJmZo hoVw AmZo dmbo g Vmh _| EH$ ~ R>H$ H$m Am`moOZ {H$`m & ~ Y Ho$ EH$ H$m` H$s {H $`m go g ~p YV gm a^ mam AnZmE JE nhbo Xmo MaUm| H$s gyMr ~ZmBE & 1 Saurabh decided to start a chocolates manufacturing business. He set the target of earning 10% profit on sales in the first year. As a good businessman, he was concerned about the future of the business, which was uncertain. He gathered information that the demand for chocolates is increasing day-by-day. He used this information as the base for future planning and shared it with his team. On the basis of the gathered information, he scheduled a meeting in the following week to find innovative ways to achieve the objectives. List the first two steps, which have been followed by Saurabh that are related to the process of one of the functions of management. 4. n|Q> C moJ _| {d{^ H$ma Ho$ n|Q>m| Ho$ C nmXZ hoVw {d{^ H$ma Ho$ H$ o _mb H$mo {^ -{^ AZwnmVm| _| noQ >mo{b`_ Ho$ gmW {_bm`m OmVm h & n|Q> C nmXH$ H$ n{Z`m| H$mo EH$ {d{e Q> H$ m _mb AmgmZr go Ed {Z`{_V $n go Cnb Y Zht h & ~moZba n|Q >g H$ nZr ^r Bg g_ `m H$m gm_Zm H$a ahr h VWm BgHo$ H$maU AmXoe XoZo VWm _mb H$mo dm V{dH$ $n _| m V H$aZo Ho$ ~rM g_` bJVm h & bo{H$Z, EH$ ~ma O~ Cgo H$ m _mb m V hmo OmVm h Vmo Bgo V `ma _mb _| n[ad{V V H$aZo _| H$_ g_` bJVm h & Bg C moJ H$s H$m` erb ny Or H$s Amd `H$Vm H$mo ^m{dV H$aZo dmbo H$maH$ H$s nhMmZ H$s{OE & 1 In the paint industry, various raw materials are mixed in different proportions with petroleum for manufacturing different kinds of paints. One specific raw material is not readily and regularly available to the paint manufacturing companies. Bonler Paints Company is also facing this problem and because of this there is a time lag between placing the order and the actual receipt of the material. But, once it receives the raw materials, it takes less time in converting it into finished goods. Identify the factor affecting the working capital requirements of this industry. 66/1 3 P.T.O. 5. EH$ {ZdoeH$ 91 {XZm| H$s Ad{Y Ho$ {bE < 20,000 ` ~m Oma n m| (Q >oOar {~bm|) _| {Zdoe H$aZm MmhVm Wm & O~ CgZo ^maVr` [a Od ~ H$ go Bg C o ` Ho$ {bE g nH $ {H$`m Vmo Cgo nVm Mbm {H$ `h g ^d Zht Wm & {ZdoeH$ mam ` ~m Oma n (Q >oOar {~b) _| {Zdoe Z H$a gH$Zo Ho$ H$maU H$s nhMmZ H$s{OE & An investor wanted to invest < 20,000 in Treasury Bills for a period of 1 91 days. When he approached the Reserve Bank of India for this purpose he came to know that it was not possible. Identify the reason why the investor could not invest in the Treasury Bill. 6. {dnUZ ~ YZ Xe Zm| (AdYmaUmAm|) H$s g_P _h dnyU `m| h ? 1 Why is the understanding of Marketing Management Philosophies important ? 7. Cn^mo $m g ajU A{Y{Z`_, g aMZm Xr{OE & 1986 Ho$ A VJ V {Obm Cn^mo $m {ddmX {ZdmaU \$moa_ H$s 1 Give the constitution of the District Consumer Disputes Redressal Forum under the Consumer Protection Act, 1986. 8. _ N>a ^JmZo dmbo C nmX Ho$ n Ho$O Ho$ bo~b na EH$ Iar{XE EH$ _w V nmBE N>nm h Am h & Bg H$WZ mam {Z nm{XV {H$E JE bo~qbJ Ho$ H$m` H$m C boI H$s{OE & 1 Buy one get one free is printed on the label of the package of a mosquito repellant. State the labelling function being performed by this statement. 9. (i) CX J_, (ii) A{YH$ma, VWm g JR>Zm| _| A V^}X H$s{OE & (iii) g ofU- dmh Ho$ AmYma na Am nMm[aH$ d AZm nMm[aH$ 3 Differentiate between formal and informal organisations on the basis of (i) origin, (ii) authority, and (iii) flow of communication. 66/1 4 10. amo OJma gmjm H$ma Ho$ n MmV VWm H$m` (amo OJma) Vmd go nyd M`Z {H $`m Ho$ MaUm| H$m C boI H$s{OE & 3 State the steps in the selection procedure, after the employment interview and before the job offer. 11. g `m _Zrg g B Q>a mB OoO H$s EH$ g\$b ~ YH$ h & CgHo$ AYrZ H$m` H$aZo dmbo ~mah `{ $`m| H$s EH$ Q>r_ h & dh C h| AnZo C o ` {ZYm [aV H$aZo VWm {ZU ` boZo Ho$ {bE o[aV H$aVr h & dh CZHo$ {dMmam| H$m AmXa d g_W Z H$aVr h , Vm{H$ do AnZo H$V `m| H$mo {Z nm{XV H$a gH|$ VWm g JR>Zm _H$ C o `m| H$s m{ V H$a gH|$ & ~ Y Ed ^mdr {Z` U hoVw dh g_yh _| {d _mZ e{ $`m| H$m Cn`moJ H$aVr h & EH$ ~w{ _mZ ~ YH$ Ho$ $n _| dh H$^r-H$^r AZm nMm[aH$ g ofU Ho$ gH$mam _H$ nhbwAm| H$m ^r Cn`moJ H$aVr h & Bg H$ma dh {d{dY {hVm| H$mo EH$sH $V H$aZo _| g\$b hmoVr h VWm `h gw{Zp MV H$aVr h {H$ b `m| H$s m{ V hmo OmE & (H$) bmoJm| Ho$ `dhma H$mo ^m{dV H$aZo Ho$ {bE {d{^ H$ma Ho$ {g m V Ed e {b`m h & g `m mam `moJ _| bmB JB e br H$s nhMmZ H$s{OE Omo A{YH$mam| Ho$ Cn`moJ na AmYm[aV h & (I) Cn`w $ M{M V g ofU Ho$ Xmo gH$mam _H$ nhbwAm| H$m C boI H$s{OE {OgH$m g `m EH$ ~w{ _mZ ~ YH$ Ho$ $n _| `moJ H$a ahr h & 3 Sandhya is a successful manager at Manisons Enterprises. She has a team of twelve people working under her. She encourages them to set their own objectives and take decisions. She respects their opinions and supports them, so that they can perform their duties and accomplish organisational objectives. To manage and exercise effective control she uses forces within the group. As an intelligent manager, at times, she also makes use of positive aspects of informal communication. This way, she is able to unify diverse interests and ensure that targets are met. 66/1 (a) There are many theories and styles of influencing people s behaviour. Identify the style used by Sandhya which is based on the use of authority. (b) State two positive aspects of the communication discussed above, which Sandhya is using as an intelligent manager. 5 P.T.O. 12. EH$ H$ nZr H$m {nN>bo VrZ dfm] H$m {Zdoe na `m` (ROI) 10 12% Ho$ _ ` h & AnZr ^mdr Wm`r ny Or Amd `H$VmAm| Ho$ {d mr`Z Ho$ {bE BgHo$ nmg G$U CYma boZo Ho$ {Z Z{b{IV {dH$ n h : {dH$ n H$ : 9% `mO Xa {dH$ n I : 13% `mO Xa G$U moV Ho$ $n _| {dH$ n H$ AWdm {dH$ n I _| go H$m Z-gm ~ohVa h ? AnZo C ma Ho$ g_W Z _| H$maU Xr{OE & gmW hr {ZU ` boZo _| `w $ AdYmaUm H$m ^r C boI H$s{OE & 3 The Return on Investment (ROI) of a company ranges between 10 12% for the past three years. To finance its future fixed capital needs, it has the following options for borrowing debt : Option A : Rate of interest 9% Option B : Rate of interest 13% Which source of debt, Option A or Option B , is better ? Give reason in support of your answer. Also state the concept being used in taking the decision. 13. `dgm` H$s p Q> go Cn^mo $m g ajU Ho$ _h d Ho$ {H$ ht Xmo {~ X Am| H$mo g jon _| g_PmBE & 3 Explain briefly any two points of importance of consumer protection from the point of view of business. 14. 66/1 AamYZm VWm J Yd `_H$mo {b{_Q>oS> Ho$ Xmo {^ {d^mJm| Ho$ _w{I`m h & do Hw$eb ~ YH$ h VWm AnZo-AnZo {d^mJm| Ho$ {Z nmXZ H$mo gwYmaZo Ho$ {bE H$_ Mm[a`m| H$mo o[aV H$aZo _| g\$b h & VWm{n, C _ Ho$ C o `m| H$s m{ V na `mZ XoZo Ho$ ~Om` AnZo -AnZo {H $`mH$bmn Ho$ jo _| lo R>Vm m V H$aZo H$s B N>m Ho$ H$maU AamYZm d J Yd Ho$ {d^mJm| Ho$ ~rM {dMma-{d_e _| H$mdQ> C n hmo JB h & gm_m `V: CZHo$ _ ` A V{d ^mJr` {ddmX C n hmo OmVo h VWm do na na {damoYr hmo JE h & `h g JR>Zm _H$ C o `m| H$s ny{V Ho$ {bE hm{ZH$maH$ {g h Am h & p W{V Bg gr_m VH$ am~ hmo JB {H$ `_H$mo {b{_Q>oS> Ho$ _w ` H$m` H$mar A{YH$mar (CEO) H$mo g_ `m Ho$ g_mYmZ hoVw EH$ nam_e XmVm Ho$ $n _| a _r H$s {Z`w{ $ H$aZr n S>r & p W{V H$m g_rn go A ``Z H$aZo Ho$ n MmV a _r H$mo nVm Mbm {H$ AamYZm VWm J Yd XmoZm| H$s H$R>moaVm VWm g Hw${MV p Q>H$moU Ho$ H$maU g_ `m C n h B h & CgH$m _V h {H$ `h p W{V `_H$mo {b{_Q>oS> mam AnZmB JB g JR>Zm _H$ g aMZm H$m n[aUm_ h & Cn`w $ gyMZm go `_H$mo {b{_Q>oS> mam AnZmB JB g JR>Zm _H$ g aMZm H$s nhMmZ H$s{OE VWm Bg H$ma nhMmZr JB g aMZm Ho$ {H$ ht VrZ bm^m| H$m C boI H$s{OE & 6 4 Aradhana and Gandharv are heads of two different departments in Yumco Ltd. They are efficient managers and are able to motivate the employees of their respective departments to improve performance. However, their drive to excel in their own sphere of activity instead of giving emphasis on objectives of the enterprise has hindered the interaction between the departments that Aradhana and Gandharv are heading. Often there are inter-departmental conflicts and they have become incompatible. This has proved to be harmful in the fulfilment of the organisational objectives. The situation has deteriorated to such an extent that the CEO of Yumco Ltd. has hired a consultant, Rashmi, to resolve the problem. After studying the situation closely, Rashmi found that the problem has arisen due to inflexibility and a narrow perspective on the part of both Aradhana and Gandharv. She is of the view that this situation is a result of the type of organisational structure Yumco Ltd. has adopted. From the above information, identify the organisational structure adopted by Yumco Ltd. and state any three advantages of the structure so identified. 15. df 2015 _|, ZdrZ Zo _w ~B _| AnZm {dbm{gVmnyU OrdZ `mJ {X`m, Ohm dh by ~S> {b{_Q>oS> _| EH$ ~ YH$ Ho$ $n _| H$m` aV Wm & d` H$s 25-EH$ S> n V H$ ^y{_ H$mo EH$ CnOmD$ \$m_ _| n[ad{V V H$aZo Ho$ AnZr XmXr Ho$ d Z H$mo nyam H$aZo hoVw dh N> mrgJ T> Ho$ ~oJ_nwa _| WmZm V[aV hmo J`m & BgHo$ {bE CgZo {d{e Q> C o ` VWm BZ C o `m| H$s m{ V hoVw {Z nm{XV H$s OmZo dmbr J{V{d{Y`m| H$mo {Zp MV {H$`m & My {H$ dh IoVr-~m S>r Ho$ {df` _| AZ{^k Wm, AV: `oH$ J{V{d{Y MwZm VrnyU Wr & CgZo ^y{_-^amd go ~rOmamonU VH$ `oH$ J{V{d{Y grIr & {H$gmZm| H$s ghm`Vm Ho$ {bE CgZo AnZr EH$ H$ nZr BZmodo{Q>d EJ rH$ Ma gmo `ye g mBdoQ> {b{_Q>oS> Ama ^ H$s & ma ^ _| `h ~h V H${R>Z Wm `m|o{H$ EH$ ehar `wdm mam {H$gmZm| H$mo IoVr-~m S>r Ho$ {df` _| OmZH$mar XoZo na {H$gr H$mo {d dmg Zht Wm & na Vw O~ `oH$ {df` na {d V V MMm h B V~ {H$gmZm| Zo Cg_| {M boZm Ama ^ H$a {X`m & dh ^mdr KQ>ZmAm| H$mo ^mdnyU $n go H$ nZr Ho$ A{YH$V_ bm^mZwgma K{Q>V hmoZo H$mo {Zp MV H$aZm MmhVm Wm & {dH $` nydm Zw_mZ Ho$ _m `_ go, CgZo C nmXZ Ed {dH $` H$s EH$ dm{f H$ `moOZm ~ZmB & 66/1 7 P.T.O. CgZo `h ^r XoIm {H$ {H$gmZ Ho$db YmZ CJmVo h Omo {H$ Ho$db df Ho$ 3 4 _hrZm| H$m H$m` Wm Am a df Ho$ 8 9 _hrZo ^y{_ ~oH$ma n S>r ahVr Wr & CgZo Z Ho$db CZ {d{^ {dH$ nm| H$s nhMmZ H$s A{nVw CZH$m _y `m H$Z ^r {H$`m {OZHo$ mam IoVm| H$mo df Ho$ eof _hrZm| Ho$ {bE Cn`moJ _| bm`m Om gH$Vm Wm & g^r V `m| Ho$ {d bofU Ho$ AmYma na C{MV X a p Q> VWm VH $nyU Ed `dp WV gmoM mam {dH$ nm| H$m narjU d _y `m H$Z {H$`m J`m & CgZo {H$gmZm| H$mo EH$ Eogr `moOZm Xr {OgHo$ mam YmZ H$s H$Q>mB Ho$ n MmV gp O`m CJmB Om gH$Vr Wt & Cn`w $ p W{V ~ Y Ho$ EH$ H$m` H$s {deofVmAm| H$mo H$m{eV H$aVr h & Cn`w $ go n { $`m| H$mo C V H$aVo h E BZ {deofVmAm| H$s nhMmZ H$s{OE VWm C h| g_PmBE & In 2015, Naveen left his luxurious life in Mumbai, where he worked as a manager for Blue Birds Ltd. He shifted to Begampur, Chhattisgarh to fulfil his grandmother s dream of converting their 25-acre ancestral land into a fertile farm. For this he set out specific goals along with the activities to be performed to achieve the goals. Every activity was a challenge since he was clueless about farming. He learnt every activity from filling the land to sowing the seeds. To aid farmers he launched his own company Innovative Agriculture Solutions Pvt. Ltd . It was difficult initially as no one trusted an urban youth telling farmers about farming. But when everything was discussed in detail the farmers started taking interest. He wanted to ensure that the future events meet effectively the best interests of the company. Through sales forecasting, he prepared an annual plan for production and sales. He also found that the farmers grew only paddy, which was an activity of 3 4 months and the land remained idle for the rest 8 9 months of the year. He not only identified but evaluated various alternatives through which the farms could be utilised for the remaining months of the year. Through correct foresight and logical and systematic thinking based on analysis of all facts, all alternatives were examined and evaluated. He presented a plan to the farmers, where after harvesting paddy, vegetables could be grown. The above case highlights the features of one of the functions of management. By quoting lines from the above identify and explain these features. 66/1 8 4 16. 4 ~ Y Ho$ {Z` U H$m` Ho$ _h d Ho$ {H$ ht Mma {~ X Am| H$mo g_PmBE & Explain any four points of importance of the controlling function of management. 17. EH$ AJ Ur A nVmb m Ibm, JwS>Ho$`a hm p nQ> g Ho$ _w ` H$m` H$mar A{YH$mar, am_ _y{V , Zo AnZo g WmZ Ho$ {M{H$ gH$m| Ho$ A N>o H$m` H$mo nwa H $V H$aZo H$m {ZU ` {b`m & BgHo$ {bE CgZo Xmo Mb Q >m {\$`m Wm{nV H$s & EH$ h WHo$`a EMrdg Q >m \$s CZ {M{H$ gH$m| Ho$ AWH$ `mgm| H$mo A{^ drH $V d e {gV H$aZo Ho$ {bE {O hm|Zo _ar Om| H$mo {Z: dmW godmE XmZ H$s VWm X gar ~oQ>r ~MmAmo Q >m \$s Eogo {M{H$ gH$m| Ho$ C H $ Q> H$m` H$mo g _m{ZV H$aZo Ho$ {bE {O hm|Zo ~m{bH$m-~Mmd Ho$ {bE H$m` {H$`m & _w ` H$m` H$mar A{YH$mar Xoe-^a Ho$ J m_rU jo m| _| ^r dm ` godmAm| H$mo gwYmaZm MmhVm Wm & CgZo {ZU ` {b`m {H$ g^r {M{H$ gH$ J m_rU jo m| _| H$_-go-H$_ N>: _hrZo Ad ` H$m` H$a| & CgZo `h ^r {ZU ` {b`m {H$ nam{M{H$ gH$s` H$_ Mm[a`m| H$s {Z`w{ $ WmZr` AmYma na H$s OmE & (H$) Mb Q >m \$s Ho$ _m `_ go JwS>Ho$`a hm p nQ> g mam AnZo {M{H$ gH$m| H$mo XmZ {H$E JE oaH$ H$s nhMmZ H$s{OE & (I) ^mJ (H$) _| nhMmZ {H$E JE oaH$ mam {M{H$ gH$m| H$s {H$g Amd `H$Vm H$s ny{V hmoJr ? C boI H$s{OE & (J) Eogo {H$ ht Xmo _y `m| H$m C boI H$s{OE {O h| JwS>Ho$`a hm p nQ> g Ho$ _w ` H$m` H$mar A{YH$mar g_mO H$mo g o{fV H$aZm MmhVo h & 4 Ram Murthy, the CEO of Goodcare Hospitals , a leading chain of hospitals, decided to reward the good work of the doctors of his organisation. For this he instituted two running trophies. A Healthcare Achievers Trophy to acknowledge and appreciate the tireless efforts of the doctors who rendered selfless services to the patients and another Beti Bachao Trophy to recognise the outstanding work done by the doctors in saving the girl child. 66/1 9 P.T.O. The CEO also wanted to improve the health services in rural areas all over the country. He decided that all doctors must work in rural areas for at least six months. He also decided that the paramedical staff should be employed locally. 18. (a) Identify the incentive provided by Goodcare Hospitals to its doctors through running trophies. (b) Which need of the doctors will be satisfied through the incentive identified in part (a) ? State. (c) State any two values that the CEO of Goodcare Hospitals is trying to communicate to the society. ^maVr` {V^y{V Ed {d{Z_` ~moS> Ho$ gwajm _H$ H$m`m] H$m C boI H$s{OE & 4 gw{_V Zo Q>r.Or. Bbo Q >m{ Z g {b{_Q>oS> go AmB .Eg.AmB . (ISI) _mH $ H$s EH$ {g ~ m S> E_.Or. H$s dmqeJ _erZ IarXr & X H$mZXma Zo _erZ H$mo Wm{nV H$aZo Ho$ {bE Xmo {XZ H$s Vrjm H$aZo Ho$ {bE H$hm & CgH$m {_ , {ddoH$, ZE Bbo Q >m {ZH$ C nmXm| Ho$ gmW `moJ H$aZm ~h V ng X H$aVm Wm & CgZo gw{_V H$mo H$hm {H$ _erZ H$s WmnZm Ho$ {bE H$ nZr {V{Z{Y H$s Vrjm H$aZo H$s H$moB Amd `H$Vm Zht h VWm dh `h H$m` H$a gH$Vm h & AV:, XmoZm| Zo C nmXH$ Ho$ {ZX}em| H$m nmbZ {H$E {~Zm _erZ H$mo Wm{nV H$a {X`m & Ama ^ _| _erZ Zo ^mdr $n go H$m` {H$`m VWm YwbmB A N>r h B & bo{H$Z Xmo {XZm| Ho$ n MmV _erZ YwbmB MH $ Ho$ ~rM _| ~ X hmoZm ew $ hmo JB & gw{_V VWm {ddoH$ Zo _erZ H$mo Mmby H$aZo H$s ~h V H$mo{ee H$s bo{H$Z do AnZo `mgm| _| Ag\$b aho & AV: gw{_V Zo Q>r.Or. Bbo Q >m {Z g {b{_Q>oS> go g nH $ {H$`m, {O hm|Zo `h H$hVo h E godm XmZ H$aZo Ho$ {bE _Zm H$a {X`m {H$ H$ nZr mam _erZ H$s WmnZm Zht H$s JB Wr & (H$) EH$ gOJ Cn^mo $m Ho$ ZmVo gw{_V mam {Zdm h {H$E OmZo dmbo Cg C maXm{` d H$m C boI H$s{OE {Oggo dh H$ nZr H$s godmE m V H$a gH$Vm Wm & (I) Eogo {H$ ht Xmo A{YH$mam| H$mo g jon _| g_PmBE {OZH$m Cn`moJ gw{_V mam {H$`m Om gH$Vm Wm `{X CgZo ^mJ (H$) _| nhMmZo JE AnZo C maXm{` d H$m {Zdm h {H$`m hmoVm & 4 State the protective functions of Securities and Exchange Board of India. 19. Sumit purchased an ISI marked washing machine of a famous brand MG from TG Electronics Ltd. The shopkeeper asked him to wait for two days for installation of the machine. His friend, Vivek, was very fond of experimenting with new electronic products. He told Sumit that there is no need to wait for the company s representative to install the machine and that he could do it. So, both of them installed the machine without following the manufacturer s instructions. Initially, the machine worked 66/1 10 effectively and the wash was good. But after two days, the machine stared stopping in between the wash cycle. Sumit and Vivek tried their best to start the machine but failed in their efforts. Sumit, therefore, approached TG Electronics Ltd., which refused to provide any service on the plea that the installation of the machine was not done by the company. 20. (a) State the responsibility which Sumit had to fulfil as an aware consumer to get the services of the company. (b) Explain briefly any two rights which Sumit could have exercised had he fulfilled his responsibility identified in part (a). g_ d` H$m `m AW h ? BgH$s {H$ ht Mma {deofVmAm| H$m C boI H$s{OE & 5 _ ` Xoe Ho$ {ednwar _| p WV H$moUmH $ {b{_Q>oS> Bbo Q >m {ZH$ d VwAm| H$m EH$ {Z_m Ur C _ h & _w ~B _| p WV EH$ {V`moJr Bbo Q >m {ZH$ d VwAm| H$m {Z_m U H$aZo dmbo C _ Zmodm {b{_Q>oS> H$s VwbZm _| `h H$_ Am` A{O V H$a ahr h & H$moUmH $ VWm Zmodm XmoZm| Ho$ MmbZ CZHo$ {ZdoeH$m|, J mhH$m|, {V`mo{J`m| VWm Amny{V H$Vm Am| H$s A{ Vr` Adp W{V Ho$ H$maU `j $n go ^m{dV hmoVo h & BgHo$ A{V[a $, `{ $JV $n go Bg jo H$s \$_] AW `d Wm _| _w m Amny{V , n[admam| H$s g aMZm, VH$ZrH$s n[adV Zm|, B `m{X H$maH$m| go ^r A `j n go ^m{dV hmoVr h & (H$) Cn`w $ AZw N>oX _| M{M V AdYmaUm H$s {deofVm H$s nhMmZ H$aVo h E BgH$m C boI H$s{OE & (I) Bg AdYmaUm Ho$ _h d Ho$ {H$ ht Mma {~ X Am| H$m ^r C boI H$s{OE & 5 What is meant by co-ordination ? State its any four features. 21. Konark Ltd. is an electronic goods manufacturing enterprise situated in Shivpuri, Madhya Pradesh. It is earning a very low revenue in comparison to a competing electronic goods manufacturing enterprise, Nova Ltd. situated in Mumbai. Both Konark s and Nova s operations are affected directly by the investors, customers, competitors and suppliers, which are unique to their respective locations. In addition to this, individual firms of this field are affected indirectly by the factors like the money supply in the economy, composition of the families, the technological changes, etc. (a) Identify and state the feature of the concept discussed in the above paragraph. (b) Also, state any four points of importance of this concept. 66/1 11 P.T.O. 22. EH$ Eobmodoam \$m_ ew $ H$aZo Ho$ {bE Amd `H$ kmZ VWm H$m eb m V H$aZo Ho$ n MmV , AemoH$ {d d-^a _| Eobmodoam C nmXm| H$m EH$ AJ Ur C nmXH$ ~ZZm MmhVm Wm & CgZo XoIm {H$ C nmX _h Jo Wo `m|{H$ BZH$s _m J Amny{V go A{YH$ Wr & dh CZ {d{Y`m| VWm WmAm| H$mo ^r mo gm{hV H$aZm MmhVm Wm Omo Am{W H$ $n go g ^d, n`m daU-AZwHy$b VWm gmW hr OZ dm ` H$mo gwajm XmZ H$aZo dmbr hm| & Eobmodoam C nmXm| H$mo IarXVo g_` Cn^mo $mAm| mam ^wJVmZ H$s OmZo dmbr am{e na AemoH$ H$m `mZ _w `V Ho$p V Wm & CgZo `h ^r gmoMm {H$ BgHo$ {bE {V`mo{J`m| Ho$ _y ` VWm CZH$s g ^m{dV {V{H $`mAm| H$mo ^r `mZ _| aIm OmE & gyMZmAm| Ho$ EH$ U Ed {d bofU VWm ghr {dnUZ {Z`moOZ H$aZo Ho$ n MmV Cgo nVm Mbm {H$ Cn^mo $m d Vw Ho$ _y ` H$s VwbZm ^wJVmZ H$s JB H$s_V Ho$ gmW H$aVo h & Cn^mo $m {H$gr C nmX H$mo AmgmZr go V~ IarXoJm O~ Cgo `h Ahgmg hmo OmEJm {H$ C nmX H$m _y ` H$_-go-H$_ CZHo$ mam ^wJVmZ H$s JB H$s_V Ho$ ~am~a h & My {H$ dh EH$ ZE ~m Oma _| doe H$a ahm Wm, AV: CgZo AZw^d {H$`m {H$ dh g^r bmJVm| H$mo nyam Zht H$a nmEJm & dh OmZVm Wm {H$ XrKm d{Y _| CgH$m `dgm` V~ VH$ Or{dV Zht ah gH$Vm O~ VH$ EH$ `yZV_ bm^ g{hV g^r bmJV| nyar Z hmo OmE & CgZo {V`mo{J`m| Ho$ C nmXm| H$s JwUd mm Am a {deofVmAm| VWm Cn^mo $mAm| H$s Ano{jV {V{H $`mAm| H$m ^r narjU {H$`m & BZH$mo `mZ _| aIVo h E CgZo n Ho$qOJ _| Hw$N> A{ Vr` {deofVmAm| H$mo Omo S>m VWm C nmXm| Ho$ {Z:ew H$ J h-{dVaU H$m ^r {ZU ` {b`m & Cn`w $ p W{V EH$ AdYmaUm go g ~p YV h Omo {H$ {dnUZ H$m EH$ ^mdr {V`moJr A h & Bg AdYmaUm _| nyU {V`mo{JVm H$s p W{V _| A{YH$m e \$_] C nmXm| VWm godmAm| Ho$ {dnUZ Ho$ {bE EH$-X gao go {V`mo{JVm H$aVr h & (H$) AdYmaUm H$s nhMmZ H$s{OE & (I) Cn`w $ p W{V _| M{M V d nhMmZr JB AdYmaUm go g ~p YV {H$ ht Mma H$maH$m| H$mo g jon _| g_PmBE & 66/1 12 5 After acquiring the necessary knowledge and skills on starting an Aloevera Farm, Ashok wanted to be the leading manufacturer of Aloevera products worldwide. He observed that the products were expensive as the demand of the products was more than the supply. He was also keen to promote methods and practices that were economically viable, environmentally sound and at the same time protecting public health. Ashok s main consideration was about the amount of money paid by the consumers in consideration of the purchase of Aloevera products. He also thought that competitors prices and their anticipated reactions must also be considered for this. After gathering and analysing information and doing correct marketing planning, he came to know that the consumers compare the value of a product to the value of money which they are required to pay. The consumers will be ready to buy a product when they perceived that the value of the product is at least equal to the value of money which they would pay. Since he was entering into a new market, he felt that he may not be able to cover all costs. He knew that in the long run the business will not be able to survive unless all costs are covered in addition to a mininum profit. He examined the quality and features of the products of the competitors and the anticipated reactions of the consumers. Considering the same he decided to add some unique features to the packaging and also decided to provide free home delivery of the products. The above case relates to a concept which is considered to be an effective competitive marketing weapon. In conditions of perfect competition most of the firms compete with each other on this concept in the marketing of goods and services. (a) Identify the concept. (b) Explain briefly any four factors discussed in the above case related to the concept so identified. 66/1 13 P.T.O. 23. H$aZ ZmW Zo VrZ _hrZo nyd AnZo ~r_ma {nVm go S>r Zm W _moQ>a H$ nZr H$m A{YJ hU {H$`m & nyd _| H$ nZr H$m {Z nmXZ A N>m Zht Wm & H$aZ H$ nZr Ho$ {Z nmXZ H$mo ~ T>mZo Ho$ {bE T> g H$p nV Wm & CgZo XoIm {H$ H$ nZr _| C nmXZ {d{Y`m VWm H$_ Mm[a`m| H$m M`Z d km{ZH$ Zht Wm & dh _mZVm Wm {H$ H$m` Hw$ebVm H$mo ~ T>mZo Ho$ {bE Ho$db EH$ hr g~go A N>r {d{Y hmoVr h & CgZo `h ^r AZw^d {H$`m {H$ EH$ ~ma O~ {d{Y {dH${gV hmo OmVr h , Vmo H$ nZr Ho$ H$m_Jmam| H$mo Cgr g~go A N>r {d{Y H$mo grIZo Ho$ {bE {e{jV {H$`m OmZm Mm{hE & CgZo C nmXZ ~ YH$ H$mo g~go A N>r {d{Y {dH${gV H$aZo VWm Amd `H$ {ejU XoZo Ho$ {bE H$hm & {d{^ _mZX S>m| H$mo AnZmVo h E MmbZm| Ho$ H $_ H$m {ZU ` boZo go boH$a `{ $`m|, _erZm| VWm H$ o _mb Ho$ {bE WmZ VWm J mhH$m| H$mo C nmX Ho$ {dVaU VH$, C nmXZ ~ YH$ Zo Bg {d{Y H$m {dH$mg {H$`m & Bg {d{Y H$mo g nyU g JR>Z _| bmJy {H$`m J`m & Bggo C nmXZ _| d { , JwUd mm _| gwYma VWm bmJV Ed An `` _| H$_r _| ghm`Vm {_br & Cn`w $ p W{V _| C nmXZ ~ YH$ mam AnZmE JE d km{ZH$ ~ Y Ho$ {g m Vm| Ed VH$ZrH$ H$s nhMmZ H$s{OE VWm B h| g_PmBE & Karan Nath took over D north Motor Company from his ailing father three months ago. In the past the company was not performing well. Karan was determined to improve the company s performance. He observed that the methods of production as well as selection of employees in the company were not scientific. He believed that there was only one best method to maximise efficiency. He also felt that once the method is developed, the workers of the company should be trained to learn that best method . He asked the Production Manager to develop the best method and carry out the necessary training. The Production Manager developed this method using several parameters right from deciding the sequence of operations, place for men, machines and raw materials till the delivery of the product to the customers. This method was implemented throughout the organisation. It helped in increasing the output, improving the quality and reducing the cost and wastage. Identify and explain the principles and the technique of scientific management followed by the Production Manager in the above case. 66/1 14 6 24. {d{^ VH$ZrH$s Ed noeoda nXm| na `mo ` H$_ Mm[a`m| H$s ^Vu hoVw _moJm B S> Q >r O {b{_Q>oS> Zo _X aB eha Ho$ EH$ gw Wm{nV {d d{d mb` go g nH $ {H$`m & C hm|Zo g JR>Z H$s {d{^ [a{ $`m| Ho$ {bE Vm `m, [aVw, J[a_m VWm MoVZ H$m M`Z {H$`m & M`Z VWm AZw WmnZ Ho$ ~mX _moJm B S> Q >r O {b{_Q>oS> Zo {d{e Q> H$m`m] H$mo ~ohVa T> J go {Z nm{XV H$aZo Ho$ {bE H$_ Mm[a`m| Ho$ H$m eb Ed `mo `Vm _| d { VWm p Q>H$moU _| gH$mam _H$ {dH$mg H$s Amd `H$Vm AZw^d H$s & H$ nZr Zo `h ^r AZw^d {H$`m {H$ ZE H$m ebm| H$s g_P H$_ Mm[a`m| Ho$ H$m` {Z nmXZ _| d { H$aoJr & AV:, H$ nZr Zo BgHo$ {bE H$m` dmhr H$aZo H$m {ZU ` {b`m & (H$) {Z`w{ $H$aU {H $`m Ho$ Cg MaU H$m Zm_ Xr{OE {OgHo$ g ~ Y _| H$ nZr Zo H$m` dmhr H$aZo H$m {ZU ` {b`m & (I) Bg H$m` dmhr Ho$ \$b d $n _moJm B S> Q >r O {b{_Q>oS> H$mo hmoZo dmbo bm^m| H$m C boI H$s{OE & 6 Moga Industries Ltd. approached a well established university in the city of Madurai to recruit qualified personnel for various technical and professional jobs. They selected Tanya, Ritu, Garima and Chetan for various vacancies in the organisation. After the selection and placement, Moga Industries Ltd. felt the need to increase the skills and abilities, and the development of positive attitude of the employees to perform their specific jobs better. The company also realised that learning new skills would improve the job performance of the employees. Hence, the company decided to take action for the same. 25. (a) Name the step of the staffing process regarding which the company decided to take action. (b) State the benefits of the action to Moga Industries Ltd. EH$ g JR>Z H$s Wm`r ny Or Amd `H$VmAm| H$mo ^m{dV H$aZo dmbo {H$ ht Mma H$maH$m| H$mo g jon _| g_PmBE & 6 Explain briefly any four factors affecting the fixed capital requirements of an organisation. 66/1 15 P.T.O. 00,000

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