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CBSE Class 12 Board Exam 2019 : Business Studies (Series 3)

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SET-1 H$moS> Z . Series BVM/3 Code No. amob Z . 66/3/1 narjmWu H$moS >H$mo C ma-nwp VH$m Ho$ _wI-n >na Ad ` {bIo & Roll No. Candidates must write the Code on the title page of the answer-book. H $n`m Om M H$a b| {H$ Bg Z-n _o _w{ V n > 15 h & Z-n _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Z ~a H$mo N>m C ma -nwp VH$m Ho$ _wI-n > na {bI| & H $n`m Om M H$a b| {H$ Bg Z-n _| >25 Z h & H $n`m Z H$m C ma {bIZm ew $ H$aZo go nhbo, Z H$m H $_m H$ Ad ` {bI| & Bg Z-n H$mo n T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h & Z-n H$m {dVaU nydm _| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>m Ho$db Z-n H$mo n T>|Jo Am a Bg Ad{Y Ho$ Xm amZ do C ma-nwp VH$m na H$moB C ma Zht {bI|Jo & Please check that this question paper contains 15 printed pages. Code number given on the right hand side of the question paper should be written on the title page of the answer-book by the candidate. Please check that this question paper contains 25 questions. Please write down the Serial Number of the question before attempting it. 15 minute time has been allotted to read this question paper. The question paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will read the question paper only and will not write any answer on the answer-book during this period. `mdgm{`H$ A ``Z BUSINESS STUDIES {ZYm [aV g_` : 3 K Q>o A{YH$V_ A H$ : 80 Time allowed : 3 hours 66/3/1 Maximum Marks : 80 1 P.T.O. gm_m ` {ZX}e : (i) Bg Z-n _| nm M I S> h : A, ~, g, X VWm ` & (ii) I S> A _| 1 A H$ dmbo Z 1 go 8 VH$ h & {OZH$m C ma EH$ e X AWdm EH$ dm ` _| hmo & (iii) I S> ~ _| 3 A H$ dmbo Z 9 go 13 VH$ h & {OZH$m C ma 50 75 e Xm o _| hmo & (iv) I S> g _| 4 A H$ dmbo Z 14 go 19 VH$ h & {OZH$m C ma bJ^J 120 e Xm o _| hmo & (v) I S> X _| 5 A H$ dmbo Z 20 go 22 VH$ h & {OZH$m C ma bJ^J 150 e Xm o _| hmo & (vi) I S> ` _| 6 A H$ dmbo Z 23 go 25 VH$ h & {OZH$m C ma bJ^J 200 e Xm o _| hmo & (vii) Z-n _| H$moB g_J -M`Z-{dH$ n Cnb Y Zht h , VWm{n EH$ A H$ dmbo 3 n Zm| _ o, VrZ A H$ dmbo 2 n Zm| _ o, Mma A H$ dmbo 2 n Zm| _ o, nm M A H$ dmbo 1 n Z _ o VWm N>: A H$ dmbo 1 n Z _ o {dH$ n Cnb Y h & Eogo Zm| _|o AmnH$mo Ho$db EH$ {dH$ n H$m hr C ma XoZm h & General Instructions : (i) This question paper contains five Sections : A, B, C, D and E. (ii) Section A contains questions 1 to 8 carrying one mark each. Answers to these questions may be given in one word or a sentence. (iii) Section B contains questions 9 to 13 carrying three marks each. Answers to these questions may be given in 50 75 words. (iv) Section C contains questions 14 to 19 carrying four marks each. Answers to these questions may be given in about 120 words. (v) Section D contains questions 20 to 22 carrying five marks each. Answers to these questions may be given in about 150 words. (vi) Section E contains questions 23 to 25 carrying six marks each. Answers to these questions may be given in about 200 words. (vii) There is no over-all-choice in the question paper, however an internal choice has been provided in 3 questions of one mark, 2 questions of three marks, 2 questions of four marks, 1 question of five marks and 1 question of six marks. You have to attempt only one of the choices in such questions. 66/3/1 2 I S> A SECTION A 1. "Hw$ebVm' H$mo n[a^m{fV H$s{OE & AWdm 1 n` dojU Va na ~ Y Ho$ {H$ ht Xmo H$m`m o H$m C oI H$s{OE & 1 Define Efficiency . OR State any two functions to be performed at supervisory level of management. 2. " H ${V' Ho$ AmYma na "Am nMm[aH$ g JR>Z' VWm "AZm nMm[aH$ g JR>Z' _| A Va n Q> H$s{OE & AWdm 1 "EH$b Cn`moJr `moOZm' VWm " Wm`r `moOZm' _| "AW ' Ho$ AmYma na A Va n Q> H$s{OE & 1 Differentiate between Formal Organisation and Informal Organisation on the basis of Nature . OR Differentiate between Single Use Plan and Standing Plan on the basis of Meaning . 3. EH$ g JR>Z AnZo H$_ Mm[a`m| H$s "_mZ-g _mZ ( {V R>m) Amd `H$VmAm|' H$mo H $go g Vw Q> H$aVm h ? C boI H$s{OE & 1 How does an organisation satisfy Esteem Needs of its employees ? State. 4. bmoJ gmoMVo h {H$ Ho$db "C nmX' H$m hr {dnUZ hmo gH$Vm h & na Vw BgHo$ A{V[a $ {H$gr Am a H$m {dnUZ ^r hmo gH$Vm h , O go " dm ` n` Q>Z Ho$ {bE Ho$ab nYm[aE' & nhMm{ZE, `hm {H$gH$m {dnUZ hmo ahm h & 1 People think that it is the Product only that can be marketed. But something else can also be marketed, e.g. Visit Kerala for Health Tourism . Identify what is being marketed here. 66/3/1 3 P.T.O. 5. {dnUZ {_l Ho$ EH$ V d Ho$ $n _| "_y `' H$m AW Xr{OE & AWdm "OZ g nH $' H$m `m AW h ? 1 1 Give the meaning of Price as an element of marketing mix. OR What is meant by Public Relations ? 6. ny Or g aMZm Ho$ EH$ ^mJ Ho$ $n _| "drZg {b{_Q>oS' Ho$ nmg >< 50 bmI H$s g_Vm A e n yOr VWm >< 20 bmI H$m ZrAm Z ~ H$ go G$U h & A N>m bm^ A{O V H$aZo na "drZg {b{_Q>oS' Zo AnZo g_Vm A eYmaH$m| H$mo bm^m e XoZo H$m {ZU ` {H$`m na Vw C h o Am M` h Am O~ ZrAm Z ~ H$ Zo bm^m e> ^wJVmZ na {V~ Y bJm {X`m & bm^m e {ZU ` H$mo ^m{dV H$aZo dmbo Cg H$maH$ H$s nhMmZ H$s{OE {OgHo$ mam {ZAm Z ~ H$ H$mo "drZg {b{_Q>oS'> mam bm^m e ^wJVmZ na {V~ Y bJmZo H$s AZw_{V XmZ H$s JB & 1 As a part of its capital structure, Venus Ltd. had < 50 lakhs as Equity Share Capital and a loan of < 20 lakhs from Neon Bank. On earning a good profit, Venus Ltd. decided to give dividend to the equity shareholders but were surprised when the Neon Bank imposed restrictions on the payment of dividend. Identify the factor affecting dividend decision that allows Neon Bank to impose restrictions on the payment of dividend by Venus Ltd. 7. EH$ boo{Q>Z A_o[aH$Z _mH $ Zma, O~ EH$ noZ Ho$ `dgm`r Ho$ gmW `mdgm{`H$ g_Pm Vo H$mo nyU H$a ahm Wm Vmo CgZo EH$ Eogo e X H$m Cn`moJ {H$`m {OgH$m AZwdmX no{Ze _| An_mZOZH$ _mZm OmVm Wm & BgZo noZ Ho$ `dgm`r H$mo naoemZ H$a {X`m VWm dh g_Pm Vo go nrN>o hQ> J`m & ^mdr g ofU _| ^mfmJV H$mdQ> H$m C boI H$s{OE & Mark Nar, a Latin American, while closing a business deal with a businessman from Spain, used a word which was considered offensive in Spanish when translated. This made the Spanish businessman upset and he backed away. State the semantic barrier to effective communication. 66/3/1 4 1 8. AnZr `mnH$ `moOZm Ho$ EH$ ^mJ Ho$ $n _| ZraOm {b{_Q>oS> Zo `h {ZU ` {b`m {H$ dh AnZo dV _mZ OyVm| Ho$ `dgm` Ho$ gmW {H $`mAm| (J{V{d{Y) H$s EH$ ZB n { $ Omo S>oJr & `moOZm Ho$ H$ma H$mo nhMm{ZE & 1 As a part of its comprehensive plan Neerja Ltd. decided to combine a new line of activity with its existing footwear business. Identify the type of plan. I S> ~ SECTION B 9. 3 ~ Y Ho$ {ZX oeZ H$m` H$s {H$ ht VrZ {deofVmAm| H$m C oI H$s{OE & AWdm 3 g ofU H$s ^mdnyU Vm _| gwYma Ho$ {H$ ht VrZ Cnm`m| H$m C oI H$s{OE & State any three features of directing function of management. OR State any three measures to improve communication effectiveness. 10. amo Q>oS> H$m \$s H$m nm oaoeZ EH$ H$m \$s hmCg m Ibm h Omo ^maV Ho$ gmV am `m| _| H$m` erb h & am Q >r` ~m Oma _| {V`mo{JVm H$m X~md hmoVo h E ^r AnZo ^mdr g JR>Zm _H$ T>m Mo Ho$ _m `_ go BgZo {dH$mg {H$`m h & H$ nZr H$m EH$ H $` VWm C nmXZ {d^mJ, Amny{V m Ibm ~ YZ VWm g ^ma-V {d^mJ, ~ m S> ~ YZ {d^mJ VWm {dH $` {d^mJ h & Bg g aMZm go {H $`m _H$ Hw$ebVm _| gwYma h Am h , `m|{H$ H$_ Mmar AnZo H$m` jo _| {deofk ~Z JE & C h| {d{e Q> {ejU ^r {X`m Om gH$Vm Wm `m o{H$ `hm _w ` Ho$ {~ X gr{_V loUr Ho$ H$m ebm| na Wm & amo Q>oS> H$m \$s H$m nm oaoeZ Ho$ g JR>Zm _H$ T>m Mo H$s nhMmZ H$s{OE & gmW hr Cn`w $ AZw N>oX _| M{M V bm^m| Ho$ A{V[a $ Bg T>m Mo Ho$ VrZ A ` bm^m| H$m C oI ^r H$s{OE & 66/3/1 5 3 P.T.O. Roasted Coffee Corporation is a coffeehouse chain operating in seven states of India. Through its effective organisational structure, it has grown despite pressure from competitors in the national market. The company has a Purchase and Production department, Supply chain management and logistics department, Brand management department and Sales department. This structure has facilitated operational efficiency, as employees became specialists within their own realm of expertise. They could be imparted specialised training as the focus was on limited range of skills. Identify the organizational structure of Roasted Coffee Corporation. Also state the three advantages of this structure other than those discussed in the above paragraph. 11. EH$ H$ nZr Ho$ ny Or ~OqQ>J {ZU ` H$mo ^m{dV H$aZo dmbo {H$ ht VrZ H$maH$m| H$mo g_PmBE & AWdm {d mr` {Z`moOZ Ho$ Xmohao C o `m| H$mo g_PmBE & 3 3 Explain any three factors affecting capital budgeting decision of a company. OR Explain the twin objectives of financial planning. 12. {H$ ht VrZ AmYmam| na "A VaU' VWm "{dHo$ rH$aU' _| A V^}X H$s{OE & 3 Differentiate between Delegation and Decentralisation on any three bases. 13. Q>rbmoZ E Q>a mB OoO C M JwUd mm dmbo Q>rb Ho$ ~V Zm| Ho$ {Z_m Vm h & Q>rb Ho$ ~V Zm| H$s _m J ~ T> ahr h `m|{H$ bmoJ OmJ $H$ hmo aho h {H$ bmp Q>H$ dm ` Ho$ {bE A N>r Zht h & Bggo Q>rb Ho$ ~V Zm| Ho$ C nmXZ _| d { h B h & {dH $` H$mo ~ T>mdm XoZo Ho$ {bE Q>rbmoZ E Q>a mB OoO Zo EH$ CXma gmI (Ho ${S>Q>) Zr{V H$s KmofUm H$s Omo BgHo$ WmoH$ H o$VmAm| H$mo VrZ _mh H$s gmI (Ho ${S>Q>) XoVr h & Cn`w $ Ho$ H$me _| Q>rbmoZ E Q>a mB OoO H$s H$m` erb n yOr Amd `H$VmAm| H$mo ^m{dV H$aZo dmbo Xmo H$maH$m| H$s nhMmZ H$s{OE & H$maU g{hV C oI H$s{OE {H$ Cn`w $ nhMmZo JE H$maH$m| Ho$ n[aUm_ d $n H$m` erb ny Or H$s Amd `H$Vm A{YH$ hmoJr AWdm H$_ & 66/3/1 6 3 Steelone Enterprises is manufacturing high quality steel utensils. The demand for steel utensils is rising as people are getting aware that plastic is not good for health. This has led to increase in production of steel utensils. To encourage sales, Steelone Enterprises declared a liberal credit policy which allows three months credit to its wholesale buyers. In the light of the above, identify the two factors affecting working capital requirements of Steelone Enterprises. State with reason, whether the factors as identified above, will result in high or low working capital requirement. I S> g SECTION C 14. Xm{_Zr S>rgy Om Zo ^maV _| "{H$Zgm [aQ>ob' Ho$ ~ Y {ZXoeH$ H$m H$m` ^ma g ^mbm & OmnmZ p WV _w `mb` dmbr "{H$Zgm [aQ>ob' {nN>bo 40 dfm o go \w$Q>H$a `dgm` H$a ahr h & BgHo$ {d{^ Xoem| _| jo r` H$m`m b` h , `oH$ jo r` H$m`m b` AnZo jo H$s X H$mZm| H$s XoI^mb H$aVm h & My {H$ `h EH$ ~ S>m g JR>Z h , AV: jo r` A{YH$m[a`m| H$mo _w `mb` mam drH $V H$mofm| H$mo AnZo jo Ho$ J mhH$m| Ho$ H$ `mU Ho$ {bE IM H$aZo H$m {ZU ` boZo H$m A{YH$ma {X`m J`m h & "{H$Zgm [aQ>ob' Z {VH$ `dhma Ho$ gd lo R> g ^m{dV _mZX S>m| H$m nmbZ MmhVr h VWm _y `m| H$mo `dhma _| bmZo Ho$ {bE BgHo$ {bE EH$ AmMma g {hVm {d _mZ h & H$ nZr H$s Amoa go H$m` H$aVo g_` g^r H$_ Mm[a`m| VWm ~moS> gX `m| H$mo C V_ `{ $JV VWm noeoda AI S>Vm Ho$ _mnX S>m| Ho$ AZwgma H$m` H$aZm Amd `H$ h & BgH$m nmbZ Z H$aZo na ^mar X S> VWm Zm H$ar g_m{ gp _{bV h & "{H$Zgm [aQ>ob' mam AnZmE JE gm_m ` ~ Y Ho$ {H$ ht Xmo {g m Vm| H$mo g_PmBE & 4 Damini D Souza took over the reins of Kinsa Retail as its Managing Director in India. Kinsa Retail with its headquarter at Japan has been in the retail business for the last 40 years. It has regional offices in many countries that take care of the shops in that region. As it is a large organisation, the regional officers have been given the powers to decide and spend funds sanctioned to them by the headquarter for the welfare of the customers of their region. Kinsa Retail wants the highest possible standards of ethical conduct being followed, for which a code of conduct is in place for putting values into practice. All employees as well as Board members are required to act in accordance with the highest standards of personal and professional integrity when acting on behalf of the company. Non-compliance involves a heavy penalty including termination of employment. Explain any two principles of general management being followed by Kinsa Retail . 66/3/1 7 P.T.O. 15. "eo`a ~m Oma' Ho$ {H$ ht Mma H$m`m o H$mo g_PmBE & AWdm mW{_H$ ~m Oma _| ZE {ZJ _Zm| Ho$ dV Z ( bmoQ>oeZ) H$s {H$ ht Mma {d{Y`m| H$mo g_PmBE & 4 4 Explain any four functions of Stock Exchange . OR Explain any four methods of floatation of new issues in the primary market. 16. Vng goZ Zo AnZr dV _mZ gyn ~ZmZo dmbr _erZ H$mo EH$ N>moQ>r VWm gwdm (nmoQ>}~b) _erZ _| nwZ: {S> OmBZ {H$`m & _erZm| H$mo ~oMZo Ho$ {bE CgZo AnZo MmMm Ho$ gmW EH$ g_Pm Vm {H$`m Omo bm^m| _| 50% ^mJ Ho$ gmW n[a`moOZm Ho$ {d mr`Z Ho$ {bE gh_V hmo JE & _erZ H$mo ~m Oma _| CVmaZo Ho$ {bE C hm|Zo {dVaU Ho$ `j _m `_ H$m M`Z {H$`m & C hm|Zo C _ H$mo "H$n-E-gyn' H$m Zm_ {X`m & W_ df _| CZH$m _wI C o ` A{YH$V_ bm^ H$_mZm Wm & C hm|Zo _erZ Ho$ {dVaU Ho$ {bE Xoe ^a _| 30 {e{jV {dH $`H$Vm Am| H$s {Z`w{ $ H$s & AnZo {dH $` b `m| H$mo nyam H$aZo Ho$ {bE C hm oZo {dH $`H$Vm Am| H$mo mo gmhZ VWm nwa H$ma Vm{dV {H$E & (H$) H$n-E-gyn mam Cn`moJ {H$E JE {dnUZ-Xe Z H$s nhMmZ H$s{OE & (I) H$n-E-gyn mam Cn`moJ {H$`m J`m dV Z H$m gmYZ (J{V{d{Y) nhMm{ZE & (J) Eogo {H$ ht Xmo JwUm| H$m C oI H$s{OE {O h| {dH $`H$Vm Am| H$s {Z`w{ $ Ho$ {bE H$n-E-gyn mam `mZ _| aIm J`m hmoJm & Tapas Sen, a manufacturer, redesigned his existing soup making machine into a small and portable machine. For selling the machine he entered into an agreement with his uncle who agreed to finance the project with a 50% share in the profits. To launch the machine they decided to start with direct channels of distribution. They named the venture as Cup-a-Soup . In the first year their main objective was profit maximization. They appointed 30 trained salesmen for distribution of the machines across the country. They offered incentives and awards to salesmen for achieving their sales targets. (a) Identify the marketing philosophy used by Cup-a-Soup . (b) Identify the tool of promotion used by Cup-a-Soup . (c) For hiring the salesmen, state any two qualities Cup-a-Soup would have kept in mind. 66/3/1 8 4 17. "~ m qS>J' H$m `m AW h H$s{OE & ? Cn^mo $mAm| Ho$ {bE ~ m qS>J Ho$ {H$ ht VrZ bm^m| H$m C oI 4 AWdm "n Ho$q OJ' H$m `m AW h ? n Ho$q OJ Ho$ {H$ ht VrZ H$m`m o H$m C oI H$s{OE & 4 What is meant by Branding ? State any three advantages of branding to customers. OR What is meant by Packaging ? State any three functions of packaging. 18. OrZmo {b{_Q>oS> EH$ {d d Var` gyMZm VH$ZrH$ H$s nam_e Xm r H$ nZr h {Og_| 45,000 H$_ Mmar 600 go A{YH$ J mhH$m| H$mo 23 Xoem| _| godmE XmZ H$aVo h & BgHo$ _w ` H$m` H$mar A{YH$mar Zrb gw_Z Zo H$ nZr H$mo {d{dYrH$aU VWm {dH$mg Ho$ {bE Xmo XeH$m| VH$ _mJ Xe Z {X`m {Oggo `h gm Q>do`a C moJ H$s ^maV H$s EH$ AJ Ur H$ nZr ~Z JB & H$ nZr Zo AnZo H$_ Mm[a`m| H$mo gd lo R> {ejU Adga gw{Zp MV H$aZo hoVw _mZH$m| H$m {ZYm aU {H$`m h & BgH$m " moOo Q> JmBS> og moJ m_' 52 {XZm| H$m EH$ g a{MV {ejU H$m` H $_ h & `h {d{^ n R>^y{_`m| dmbo g^r ZE gX `m| H$mo Amd `H$ `mdhm[aH$ VWm VH$ZrH$s H$m ebm| _| {ejU XoZo Ho$ {bE Vm{dV {H$`m OmVm h Omo C h| gOrd Cn^mo $m n[a`moOZmAm| _| H$m` H$aZo Ho$ {bE V `ma H$aVm h & VH$ZrH$s, noeoda VWm ~ YH$s` H$m`m o Ho$ {bE BZ gX `m| H$s {Z`w{ $ {d d{d mb`m| VWm ~ Y g WmZm| go H$s OmVr h & `h {ejU H$m` H $_ ZE H$_ Mm[a`m| H$mo O X hr bmoJm|, n[adoe, H$m` VWm `dgm` go n[a{MV H$amH$a ZE H$m` _| `dp WV hmoZo _| ghm`Vm H$aVm h & (H$) ZE H$_ Mm[a`m| H$s {Z`w{ $ Ho$ {bE H$ nZr mam Cn`moJ {H$E JE ^Vu Ho$ ~m moVm| H$s nhMmZ H$s{OE & (I) ^mJ (H$) _| nhMmZo JE ^Vu Ho$ moV Ho$ Cn`moJ mam {Z`w $ {H$E JE H$_ Mm[a`m| Ho$ {ejU Ho$ {bE H$ nZr mam Cn`moJ H$s JB {ejU {d{Y H$mo g_PmBE & (J) 66/3/1 Eogo {H$ ht Xmo VarH$m| H$m C oI H$s{OE {OZgo " moOo Q> JmBS> og moJ m_' OrZmo {b{_Q>oS> H$mo bm^m {dV H$a gHo$ & 9 4 P.T.O. Xeno Ltd. is a global information technology consulting company with 45,000 employees serving over 600 clients in 23 countries. Its Chief Executive Officer, Neil Suman, guided the company through two decades of diversification and growth to emerge as one of the leading Indian companies in the software industry. The company has set standards in ensuring the best training opportunities for its employees. Its Project Guidance Program is a 52-day structured training programme. This is offered to all recruits of varied backgrounds to be trained on essential behavioural and technical skills that prepares them to work in live customer projects. These recruits are hired from universities and management institutes for technical, professional as well as managerial jobs. The training programme helps the new employees in settling down quickly into the job by becoming familiar with the people, the surroundings, the job and the business. 19. (a) Identify the external sources of recruitment used by the company to hire new employees. (b) Explain the method of training used by the company to train employees selected by the source of recruitment identified in part (a). (c) State any two ways in which the Project Guidance Programme can benefit Xeno Ltd. "S>r.Eb.S> `y. {b{_Q>oS>' Ho$ ~ Y {ZXoeH$ Am{X ` Imogbm VWm {d mr` ~ YH$ amOoe nwar H$ nZr Ho$ {Zp H $` H$mofm| H$mo {Zdoe {H$E OmZo dmbo jo m| Ho$ ~mao _| MMm H$a aho Wo & Am{X ` Imogbm H$m {dMma Wm {H$ YZ H$m {Zdoe ny Or ~m Oma _| {H$`m OmZm Mm{hE, O~{H$ ${ T>dmXr hmoZo Ho$ H$maU amOoe nwar H$m gmoMZm Wm {H$ YZ H$m {Zdoe _w m ~m Oma _| {H$`m OmZm C{MV hmoJm & `m|{H$ AW `d Wm C \w$ Wr, ~ Y {ZXoeH$ Zo amOoe nwar H$mo drH$ma H$am`m {H$ C h| C \w$ AW `d Wm H$m bm^ CR>mZm Mm{hE VWm A N>o {V\$b H$mo m H$aZo Ho$ {bE ny Or ~m Oma _| {Zdoe H$aZm Mm{hE & A VV {Zp H $` H$mofm| H$m ny Or ~m Oma _| {Zdoe H$aZo H$m {ZU ` {b`m J`m & (H$) H$ nZr H$mo {H$g H$ma Ho$ n m| H$m H $` H$aZm Mm{hE ? (I) C \$w AW `d Wm _| ny Or ~m Oma mam A N>o {V\$b H$s g ^mdZm `m| hmoVr h ? H$maU H$m C boI H$s{OE & (J) Bg ~m Oma _| {V^y{V`m _w m ~m Oma H$s Anojm {H$VZr gwa{jV h d `m| ? 66/3/1 10 4 Aditya Khosla, the Managing Director of D.L.W. Ltd. and Rajesh Puri, the Finance Manager were discussing about avenues of investing the idle funds of the company. Aditya Khosla was of the opinion that money should be invested in the capital market whereas Rajesh Puri, being more conservative, felt that it would be better if the investment was made in the money market. Since the economy was buoyant, the Managing Director convinced Rajesh that they should take advantage of it and invest in the capital market to get good returns. Ultimately it was decided to invest the idle funds in the capital market. (a) What kind of instruments should the company buy ? (b) Why is the capital market expected to give a better return in a buoyant economy ? State the reason. (c) Why and how safe are the securities in this market as compared to the money market ? I S> X SECTION D 20. gw_Z EH$ go S>{dM Q>mo Q>a H $` H$aZm MmhVr Wr & CgZo Am Z-bmBZ Cnb Y {d{^ go S>{dM Q>mo Q>am| H$s Om M H$s VWm _y `m o H$s VwbZm H$s Vm{H$ EH$ ~w{ _ mmnyU VWm kmZnyU {ZU ` {b`m Om gHo$ & BgHo$ n MmV dh nmg Ho$ EH$ ~m Oma _| go S>{dM Q>mo Q>a IarXZo JB & EH$ gw{dk J mhH$ Ho$ ZmVo CgZo ghr _mZH$sH$aU {M XoIm & X H$mZXma Zo Cgo {d{^ Q>mo Q>a {XImE bo{H$Z dh Am Z-bmBZ Om M {H$E JE _y ` go A{YH$ _y ` ~Vm ahm Wm & X H$mZXma go ~mVMrV H$aZo Ho$ n MmV dh _y ` H$mo H$_ H$amZo _| g\$b h B & EH$ C maXm`r Cn^mo $m H$s Vah CgZo C nmX Ho$ {bE ^wJVmZ H$s JB am{e Ho$ ~Xbo _| H $e _o_mo H$s _m J H$s VWm Q>mo Q>a H$mo Ka bo JB & n Ho$O ImobZo na Cgo EH$ {ZX o mZ nwp VH$m {_br, {OgH$mo CgZo gmdYmZrnyd H$ n T>m & BgHo$ n MmV CgZo ha {ZX}eZ H$m EH$-EH$ H$aHo$ AZwgaU {H$`m VWm AnZo n[adma Ho$ {bE A N>r Vah go Q>mo Q> {H$E JE nZra go S>{dM ~ZmE & (H$) H $e _o_mo H$s _m J Ho$ A{V[a $ gw_Z mam {Z^mE JE {H$ ht Xmo C maXm{` dm| H$m C oI H$s{OE & (I) Cn`w $ p W{V _| M{M V {H$ ht Xmo A{YH$mam| H$mo g_PmBE & 66/3/1 11 5 P.T.O. Suman wanted to purchase a sandwich toaster. She checked about the various sandwich toasters available online and compared the prices so that an intelligent and wise choice could be made. Then she went to a nearby market to buy the sandwich toaster. Being an informed consumer, she looked for the correct standardisation mark. The shopkeeper showed her different toasters but was quoting a higher price than the price she had checked online. After negotiating with the shopkeeper, she was able to bring the price down. As a responsible consumer, she asked for a cash memo, against the amount paid for the product and took the toaster home. On opening the package, she found an instruction booklet, which she read carefully. Then she followed all instructions step-by-step and made nicely toasted paneer sandwiches for her family. (a) State any two responsibilities, which have been discharged by Suman, besides asking for a cash memo. (b) 21. Explain the two rights being discussed in the above case. ~ Y Ho$ _h d na H$me S>mbZo dmbo {H$ ht nm M {~ X Am| H$mo g_PmBE & 5 AWdm g_ d` H$s {H$ ht nm M {deofVmAm| H$mo g_PmBE & Explain any five points which highlight the importance of management. OR Explain any five features of Co-ordination . 66/3/1 12 5 22. h S>goZ, {d d H$s g\$bV_ H$ n{Z`m| _| go EH$, `yH $gb E Q>a mB OoO Ho$ _w ` H$m` H$mar A{YH$mar h & CgH$s g\$bVm H$s H$hm{Z`m o H$mo ^br-^m {V X Vmdo Or $n {X`m J`m Wm & dh A `{YH$ A{^ o[aV VWm `mo ` ~ YH$m| H$m M`Z H$aVm h Omo AnZo H$m` H$mo {~Zm CgH$s ghm`Vm Ho$ g OZm _H$ VWm n`m $n go H$a gH$Vo h & dh g_yh Ho$ gX `m| H$mo AnZm H$m` d` H$aZo H$s VWm g_ `mAm| H$mo d` gwbPmZo H$s AZw_{V XoVm h & dh V^r h Vjon H$aVm h O~ {VHy$b n[ap W{V`m| H$mo R>rH$ H$aZo H$s Amd `H$Vm hmoVr h & O~ VH$ nyU $n go Amd `H$ Z hmo dh A{YH$ma H$m `moJ Zht H$aVm & dh AnZo bmoJm| mam Jb{V`m hmoZo XoVm h Vm{H$ do CZgo grI bo gH|$ & dh CZH$mo g_W Z XoVm h VWm C h| {XE JE H$m`m o H$mo nyam H$aZo Ho$ {bE Amd `H$ gyMZm XmZ H$aVm h & (H$) h S>goZ mam AnZmB JB ZoV d e br H$s nhMmZ H$s{OE & (I) {M H$s ghm`Vm go A{YH$ma Ho$ `moJ na AmYm[aV Xmo A ` ZoV d e {b`m| H$mo g_PmBE & 5 Handsen is the CEO of Newcastle Enterprises , one of the world s most successful companies. His success stories have been well documented. He chooses highly motivated and capable managers who can perform their tasks creatively and adequately without his help. He allows the group members to work on their own tasks and resolve issues themselves. He intervenes, but only when needed to correct an unfavorable situation. He does not use power unless it is absolutely essential. He even allows mistakes to happen for his people to learn from them. He supports them and supplies them the required information to complete the assigned task. (a) Identify the leadership style adopted by Handsen. (b) With the help of diagram, explain the other two leadership styles based on the use of authority. 66/3/1 13 P.T.O. I S> ` SECTION E 23. EH$ df _| ^maVr` OZg `m Ho$ 90% ^mJ VH$ nh MZo Ho$ _h dmH$m jr b ` Ho$ gmW gm a^ O Z Zo "H$sQ>moZ' Zm_ go EH$ Q>obrH$m _ `dgm` Zm{gH$ _| Wm{nV {H$`m & CgZo Bg `dgm` H$m M`Z Bg YmaUm Ho$ gmW {H$`m {H$ AJbo 2 3 dfm o _| S>oQ>m godmAm| H$s _m J Mma JwUm ~ T> OmEJr & Bg _h dmH$m jr b ` H$mo nyam H$aZo Ho$ {bE Cgo `m Vmo {H$gr dV _mZ Q>obrH$m _ `dgm` H$m A{YJ hU H$aZm Wm AWdm {H$gr Ho$ gmW gh`moJ H$aZm Wm AWdm H$R>moa {V`mo{JVm Ho$ H$maU AmH $m_H$Vm Ho$ gmW dV $n go AHo$bm MbZm Wm & `h A N>r Vah go OmZVo h E {H$ Xoe H$s Am{W H$ Zr{V`m| _| n[adV Z Ho$ H$maU AZw_mZ ~Xb gH$Vo h , CgZo {d{^ H$ n{Z`m| Ho$ Vmdm| H$m VwbZm _H$ _y `m H$Z {V A e Am`, H$a Xo`Vm, bm^m e ^wJVmZ, Am{X Ho$ AmYma na {H$`m & Cn`w $ AZw N>oX _|o ~ Y Ho$ EH$ H$m` Ho$ Hw$N> MaUm| H$s MMm H$s JB h & Cn`w $ AZw N>oX go n { $`m CX Y V H$aVo h E BZ MaUm| H$mo H$mbH $_~ $n go g_PmBE & 6 Saurabh Jain set up a telecom business in Nasik, named as Ketone , with an ambitious target of reaching out to 90% of the Indian population within one year. He chose this business on the belief that the demand for data services will increase 4 times within the next 2 3 years. To fulfil such an ambitious target, he had to either acquire an existing telecom business or collaborate or go independent aggressively in the light of tough competition. He assessed the proposals of different companies vis-a-vis earnings per share, tax liabilities, dividends paid, etc. and their future projections, knowing fully well that the projections may change if the country s economic policies get modified. The above paragraph discusses some of the steps of one of the functions of management. By quoting the lines from the above paragraph, explain these steps in chronological order. 24. "{Z` U' H$mo n[a^m{fV H$s{OE & ~ Y Ho$ {Z`moOZ VWm {Z` U H$m`m o Ho$ _ ` g ~ Y H$mo g_PmBE & AWdm {Z` U {H $`m Ho$ {d{^ MaUm| H$mo g_PmBE & Define Controlling . Explain the relationship between planning and controlling functions of management. OR Explain the various steps in the process of controlling. 66/3/1 14 6 6 25. ^maVr` h VH$bm {damgV BgHo$ ar{V-[admOm o VWm na namAm| Ho$ H$maU Or{dV h & amO WmZ, JwOamV, Ag_, B `m{X Ho$ h V{ep n`m| mam ~ZmE JE h VH$bm C nmX Z Ho$db Xoe _| Cn`moJ {H$E OmVo h A{nVw g .am. A_o[aH$m, O_ Zr, `y.Ho$., \ $m g VWm {d d Ho$ A ` Xoem| _| ^r {Z`m V {H$E OmVo h & BZ C nmXm| Ho$ {Z`m V H$s _m m go ^maV H$mo ^wJVmZ g VwbZ VWm A `{YH$ Amd `H$ {dXoer _w m H$m bm^ {_bVm h & YmZ _ r MmhVo h {H$ h VH$bm C moJ H$mo VH$ZrH$s Ho$ gmW Omo S>H$a BgH$m {d Vma {H$`m OmE & BgH$m Ho$ {~ X {Z_m Ur {H $`m H$mo n[ad{V V H$aZm, {Q>H$mD$nZ H$mo gw{Zp MV H$aZm VWm Zd dV Zm| H$mo AnZmZm hmoZm Mm{hE & Cn`w $ AZw N>oX go n { $`m| H$mo CX Y V H$aVo h E `mdgm{`H$ n`m daU Ho$ {H$ ht Mma Am`m_m| H$mo g_PmBE & 6 India s craft heritage is surviving because of its customs and traditions. Craft products made by craftsmen of Rajasthan, Gujarat, Assam, etc. are not only used in the country but are also exported to USA, Germany, UK, France and other countries of the world. The volume of exports of these products gives India an advantage in balance of payments and the much needed foreign exchange. The Prime Minister desires that the handicraft industry should be expanded by linking it with technology. Focus should be on changing the manufacturing process, ensuring durability and adopting innovations. Quoting the lines from the above paragraph, explain any four dimensions of the business environment. 66/3/1 15 00 P.T.O.

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