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ICSE Class X Mid-term 2024 : Commercial Applications

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10C Shresth Srivastava
Pawar Public School (PPS), Dombivali

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PAWAR PUBLIC SCHOOL, DOMBIVALI FIRST TERMINAL EXAMINATION - 2023-24 SUBJECT: COMMERCIAL APPLICATIONS DATE: 14.09.2023 GRADE: 10 MARKS:100 TIME: 2 H0URS Answer to this paper must be written on a paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers. ________________________________________________________________________ Attempt all the questions from Section A and any four questions from Section B The intended marks for questions or parts of questions are given in brackets [ ]. This paper consists of 6 printed pages. SECTION A (Attempt all questions from this Section.) Question 1 Choose the correct answers to the questions from the given options. (Do not copy the question. Write correct answer only.) (i) A ________ market provides short-term finance to business enterprises. a) Capital b) Commodity c) Money d) Spot (ii) Online advertising methods include: (a) Social-media marketing (b) Television commercials (c) Print advertisements (d) Radio advertisements (iii) Which of the following is NOT a component of the marketing mix? (a) Product (b) Price (c) Place (d) Profit (iv) Which of the following is a form of direct marketing? (a) Television advertisements (b) Social-media campaigns (c) E-mail marketing (d) Billboard advertisements 2 PPSD/IT/CAS/TE/10 (v) ...2 The process of persuading potential customers to buy a product or service is known as _____________. (a) Marketing research (b) Selling (c) Advertising (d) Pricing (vi) Which of the following is an example of sales promotion? (a) Offering discounts on products (b) Running a television commercial (c) Conducting market research (d) Creating a company website (vii) A salesperson's ability to understand and respond to a customer's needs and objections is known as ___________. (a) Prospecting (b) Closing the sale (c) Sales presentation (d) Handling objections (viii) There are two statements given below, marked as Assertion and Reason. Read the statements and choose the correct option. Assertion: Online advertising is preferred by businesses over traditional print media. Reason: Online advertising allows businesses to target specific audiences, Track ad performance, and reach a larger customer base. (a) Both assertion and reason are correct, and the reason is the correct explanation of the assertion. (b) Both assertion and reason are correct, and the reason is NOT the correct explanation of the assertion. (c) Assertion is correct, but the reason is incorrect. (d) Assertion is incorrect, but the reason is correct. (ix) A method of determining the best price for a product by considering the costs, competition, and customer demand is known as _______________. (a) Market segmentation (b) Pricing strategy (c) Product positioning (d) Target marketing (x) Which of the following is an example of a sales channel? (a) Television advertising (b) Social-media marketing (c) Retail stores (d) Product packaging 3 PPSD/IT/CAS/TE/10 ...3 (xi) Which of the following is NOT a primary function of a commercial bank? (a) Accepting deposits (b) Granting loans (c) Issuing credit cards (d) Providing insurance services (xii) GAAP stands for: (a) Generally Accepted Auditing Procedures (b) Generally Acknowledged Accounting Principles (c) Generally Accepted Accounting Principles (d) Generally Acknowledged Auditing Procedures (xiii) The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as . (a) Skimming Pricing (b) Penetrating Pricing (c) Cost Plus Pricing (d) Parity Pricing (xiv) The financial statement that provides a snapshot of a company's financial position at a specific point in time is called the ____________. (a) Income statement (b) Balance sheet (c) Cash flow statement (d) Statement of retained earnings (xv) The double-entry bookkeeping system is based on the principle of _________. (a) Materiality (b) Consistency (c) Revenue recognition (d) Dual aspect (xvi) With reference to the functioning of a commercial bank, which of the following statement is correct? 1. Commercial banks only offer loans and do not accept deposits. 2. Commercial banks are owned and operated by the government. 3. Commercial banks provide financial services to individuals, businesses and Governments. 4. Commercial banks are exclusively involved in agricultural activities. (a) 2 & 3 (b) 1 & 4 (c) Only 3 (d) Only 1 4 PPSD/IT/CAS/TE/10 ...4 (xvii) ___________ acts as a banker to the government. (a) Indigenous Bank (b) Commercial Bank (c) Central Bank (d) Industrial Bank (xviii) Which among these is not the nature and characteristics of a service? (a) Intangibility (b) Durability (c) Variability (d) Perishability (xix) Overdraft facility is available in ________ account. (a) Savings Deposit (b) Current Deposit (c) Fixed Deposit (d) Recurring deposit (xx) In recent years, Maruti has encountered challenges in the market. Changing consumer preferences, environmental concerns, and the demand for more advanced features have led to a shift in consumer preferences towards electric and hybrid vehicles. In which stage of the product life cycle does a brand typically face intense competition and the market becomes saturated with similar offerings? (a) Introduction (b) Growth (c) Maturity (d) Decline Question 2 [10] (i) Distinguish between: (a) Spot Market and Future Market. (b) Institutional Advertising and Product Advertising. (ii) Justify the following statements: (a) A cheque is an inconvenient method of making payments. (b) With reference to the concept of accounting only those transactions are recorded in accounts which can be expressed in terms of money. (c) Advertising affects the price of a product. 5 5... PPSD/IT/CAS//TE/10 Question 3 Answer the following questions: (i) (ii) (iii) (iv) (v) [10] State any two uses of Income and Expenditure Account. What is the purpose of issuing a pass book? What is a Bank Draft? List any four media of advertising. Name four types of market on the basis of area. SECTION B (Answer any four questions from this Section) Question 4 (i) Explain any two functions of a central bank of a country. (ii) Explain any five qualities of a good salesman. (iii) Discuss the Matching Principle of Accounting. Question 5 (i) Explain the strategies to be adopted during the Introduction Stage and the Growth Stage of Product Life Cycle. (ii) Differentiate between advertising and sales promotion. (iii) What is Penetrating Pricing Policy? Under what conditions is this strategy suitable? Question 6 (i) Describe any two stages of Marketing. (ii) Discuss the methods of selling. (iii) Explain any two ways in which Commercial Banks can lend money to their customers. Question 7 (i) How can the benefits of packing be utilized in the context of a moving company? (ii) Write any five advantages of sales promotion. (iii) Mention the uses of Receipts and Payments account. Question 8 (i) Discuss the classification of markets on the basis of volume of business and subject of exchange. (ii) Explain any two types of bank deposit accounts. (iii) How would you define marketing, and what are the key objectives that organisations aim to achieve through their marketing efforts? [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] [5] 6 PPSD/IT/CAS/TE/10 6... Question 9 Case Study Instagram has been growing fast, with more than a billion users at last count. Over the years, they have launched a variety of business tools including shoppable Instagram stories and posts. Instagram announced Checkout, a feature designed to allow users to make purchases directly from the platform. Users simply tap on an item, select the version they want, and tap to check-out, then head right back to scrolling their Instagram feed. Instagram Checkout actually processes the payments (for a fee), gives users shipping information, and allows shoppers to track their purchases. The feature is currently available in a limited rollout. This change makes it far easier for brands to sell products directly from the social media platform and may increase sales from the platform. It also feels like a move towards a more Amazon-like experience on Instagram. However, it is just one new feature in a line of offerings directed at businesses on Instagram. Instagram also released a feature that allows users to see what products look like on them using augmented reality. With reference to the above case study, answer the following questions. (i) (ii) (iii) Which type of market does the above mentioned belong to? Discuss mail order [5] and network marketing as an important method of non-conventional markets. Explain the various features of advertising. [5] Explain disadvantages of advertising. [5] *****

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