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2003 Course Study of Advertising & Multimedia (Elective II)

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Total No. of Questions :6] P1489 [Total No. of Pages : 2 [3764] - 311 B.E. (Printing) STUDY OF ADVERTISING AND MULTIMEDIA (2003 Course) (Elective - II) Time : 3 Hours] [Max. Marks : 100 Instructions to the candidates: 1) All questions are compulsory. 2) Figures to the right indicate full marks. SECTION - I 1) What is integrated media or multimedia approach for advertising? Explain its specific benefits in details. [18] OR 1 ) What is advertising campaign? What specific benefits can be achieved if advertising is done in terms of campaign? 2 ) Market research helps the manufacturer to launch a product ___ Justify.[16] OR 2 ) What are different methods of market survey? Discuss each method and support with suitable example/case. 3 ) Write notes on: a) Methods of advertising budget. b) Financial advertising c) USP. d) Role of copywriter in advertising industry. OR [16] 3) Mention different types of advertising and explain each with suitable example. P.T.O.

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