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VIBGYOR HIGH First Term Examination 2020-2021 MASS MEDIA & COMMUNICATION Grade : X Max. Marks : 100 Date : 30/09/2019 Time Allowed : 2 hours INSTRUCTIONS: Answers to this paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers. The intended marks for the questions or parts of questions are given alongside the questions. Attempt ALL questions from Section A and any four questions from Section B. Section A (40 Marks) Attempt all questions from this Section. Q.1 a) Explain why communication is an irreversible process. [2] b) What do you understand by feedback and feedforward? Discuss. [2] c) How is ethnocentrism a barrier to communication? [2] d) What are the benefits of effective communication? [2] e) What do you understand by courteous in terms of communication? [2] a) What is News? [2] b) What is difference between headline and byline in a newspaper? [2] c) What is lead in article and image, and their significance? [2] d) What is the meaning of copyright and plagiarism? Give examples. [2] e) Define editorial and advertorial. [2] Q.2 1 Q.3 a) Mention the iconic works of two photographers. [2] b) What is cropping in image editing and why is it required? [2] c) In brief mention the application of perspective in photography with two examples. [2] d) What is the relevance of caption in media? [2] e) What is the similarity and difference between JPEG and PNG image format? [2] a) What is television? Explain. [2] b) What are the benefits of IPTV? [2] c) What are the differences between satellite TV and Cable TV? [2] d) Describe terrestrial television. [2] e) Is television an expensive broadcast medium? How so? [2] Q.4 Section B (60 Marks) Attempt any four questions from this Section Q.5 a) How can a communication process be linear, transactional and interactive? What are the similarities and differences between the three communication models? [5] b) What are the barriers to communication? Explain any five barriers with examples. [5] c) How can 7Cs of communication make the communication process effective? Explain by citing examples for any five. [5] a) Explain the significance of context in the process of communication. [5] b) What is the relevance of time (chronemics) and space (proxemics) with effective Q.6 communication? Explain with examples. c) [5] What is intra personal communication and interpersonal communication? Discuss. [5] a) Explain the relevance of white space in print media. [5] b) What are the principles of design? Discuss any five with examples. [5] c) What are the differences between newspaper and magazine? [5] Q.7 2 Q.8 a) Briefly discuss application of rule of thirds in composition of a photograph. b) What is the role of brightness and contrast in colour correction? Explain c) [5] with examples. [5] What is photojournalism and its relevance in newspapers and magazines? [5] Q.9 a) What are the characteristics of television as broadcast media? Explain any five in detail. [5] b) Write a short note on online broadcasting. [5] c) In short, mention the timeline of the evolution of television from black and white to colour to digital. [5] Q.10 Please read the below short case and answer the questions below. Akash, a research chemist for a major petro-chemical company, wrote a dense report about some new compounds he had synthesized in the laboratory from oil-refining byproducts. The bulk of the report consisted of tables listing their chemical and physical properties, diagrams of their molecular structure, chemical formulas and computer printouts of toxicity tests. Buried at the end of the report was a casual speculation that one of the compounds might be a particularly effective insecticide. Seven years later, the same oil company launched a major research program to find more effective but environmentally safe insecticides. After six months of research, someone uncovered Akash s report and his toxicity tests. A few hours of further testing confirmed that one of Akash s compounds was the safe, economical insecticide they had been looking for. Akash had since left the company, because he felt that the importance of his research was not being appreciated. a) Who is the encoder and who is the decoder here? What do you think went wrong in the above communication process: encoding or decoding or both? [5] b) How would you explain barrier to communication in the above case study? [5] c) If you were Akash, what would you have done differently to make the report effective? [5] ***** 3
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