
	Trending ▼ ICSE CBSE 10th ISC CBSE 12th CTET GATE UGC NET Vestibulares ResFinder

ICSE Class X Board Specimen 2020 : Mass Media and Communication

4 pages, 43 questions, 0 questions with responses, 0 total responses,

ICSE
Indian Certificate of Secondary Education (ICSE), New Delhi

+Fave Message

Profile Timeline Uploads Q & A

Home > icse > F Also featured on: muskan26

Instantly get Model Answers to questions on this ResPaper. Try now!
NEW ResPaper Exclusive!

Formatting page ...

MASS MEDIA & COMMUNICATION (Two Hours) Answers to this Paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this Paper is the time allowed for writing the answers. Section A is compulsory. Attempt any four questions from Section B. The intended marks for questions or parts of questions are given in brackets [ ]. SECTION A (40 Marks) Attempt all questions from this Section Question 1 (a) State any two barriers to communication. [2] (b) State two ways to counter barriers to communication. [2] (c) What are feedback and feed forward? [2] (d) Explain briefly the process of communication. [2] (e) Explain briefly the context of communication. [2] Question 2 (a) What are headlines and bylines? [2] (b) Differentiate between gutter and white-space. [2] (c) Differentiate between broadsheet and tabloid newspapers. [2] (d) Mention any two differences between newspapers and magazines. [2] (e) Explain briefly page weighting. [2] This Paper consists of 4 printed pages. ICSE Mass Media & Communication Specimen Paper - 2020 onwards Turn Over Question 3 (a) Explain briefly Rule of thirds in photography. [2] (b) State any two formats in which photographs can be saved digitally. [2] (c) What are digital and analog photography? [2] (d) Explain briefly HD and UHD. [2] (e) What are plasma and LCD screens? [2] Question 4 (a) State any two benefits of Integrated Marketing Communications (IMC). [2] (b) What is direct marketing? [2] (c) Differentiate between consumer orientation and trade orientation. [2] (d) State any two new ways of advertising. [2] (e) What is public relations? [2] SECTION B (60 Marks) Attempt any four questions from this Section Question 5 (a) Explain any five of the 7Cs of effective communication. [5] (b) Explain any five principles of communication. [5] (c) How could we overcome problems faced when trying to communicate with people [5] from a distant country? ICSE Mass Media & Communication Specimen Paper - 2020 onwards 2 Question 6 (a) Briefly explain the evolution of television. [5] (b) State any five characteristics of television. [5] (c) State any five elements of photo editing. [5] Question 7 (a) What five elements are to be kept in mind while making a page for a magazine? [5] (b) Explain any five principles of design for print media. [5] (c) Explain any five components of a page of a newspaper. [5] Question 8 (a) Explain the 4 Ps of marketing. [5] (b) What are the advantages and disadvantages of internet marketing? [5] (c) What is the difference between Advertising and Public relations? [5] Question 9 Write short notes on the following: (a) Terrestrial broadcasting [5] (b) Satellite or DTH [5] (c) Online broadcasting (Webcast) [5] Question 10 Answer the questions from the following case study: Cup-Cup-Yum is a large instant-noodle company which for many years has been extremely popular among young children. The reason for their success is that children are only required to boil water, pour it into the container and then wait for the contents to soften. Preparation is easy and the product is very affordable. ICSE Mass Media & Communication Specimen Paper - 2020 onwards 3 Turn Over Complaints started coming in along with consumers filing lawsuits against the parent company. It was found that the packaging was very easily damaged, causing leakage when hot water was poured into it. Children received severe burns from the boiling hot water. A public relations officer was called in to deal with the situation. In a public announcement, the officer pointed out that the packaging specifically mentioned that it needs to be handled with care while pouring hot water as well as children were to only prepare their meal under adult supervision. The packaging was undamaged when leaving the factory and so the blame was shifted to the store keepers who did not store the product under proper conditions. With reference to the above: (a) Explain the role of Public Relations. [5] (b) What are Brand Image and Goodwill ? [5] (c) Explain crisis management. In this situation, explain how the Public Relation [5] Officer managed the company s crisis. ICSE Mass Media & Communication Specimen Paper - 2020 onwards 4

Formatting page ...

Tags : icse free download, icse papers, pdf download 2020 2021 2022 2023, 2024 icse sample papers, icse books, portal for icse india, icse question bank, indian certificate of secondary education, icse question papers with answers, icse model test papers, solved past board question papers of icse last year, previous years solved question papers, free online icse solved question paper, icse syllabus, india icse board sample questions papers, last 10 years icse papers, icse question papers 2022 - 2023, icse guess sample questions papers, icse important questions, class 10 specimen / guess / mock papers, icse pre board question papers, icse 2022 - 2023 pre-board examination

icse chat

Horizontal lines at:
Guest Horizontal lines at:
AutoRM Data:
Box geometries: