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CBSE Class 12 Pre Board 2019 : Entrepreneurship - Prelim 1 (St Xavier's Sr. Sec. School, Delhi)

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Pre Board Examination 2019 Std. 12 21-01-2019 Set 1 ENTREPRENEURSHIP Max. Marks : 80 Time : 3 hrs. General Instructions: i) This paper contains 24 questions in 5 parts and all questions are compulsory. ii) Internal choice is given in selected questions. iii) There is no word limit for numerical questions. iv) The instructions for each part are given separately. Read them carefully and follow. PART - A (This part contains FIVE questions carrying one mark each. Answer to these questions should be from one word to one sentence) 1. Differentiate between capital budget and cash budget. (1) 2. 'For a viable venture to be born, an entrepreneur is required to apply his knowledge, skill, competencies and creativity, strategically to market'. Identify the requirement to be complied with by these factors for successful processing of an idea into opportunity. (1) 3. Victory Ltd., set up their small manufacturing unit producing bucket seat covers in the name of Comfy . The product was a great hit. After sometime, SMW- market leaders in luxury car manufacturing planned to join hands with Victory Ltd. Such a deal will allow SMW to obtain better pricing and control over the manufacturing process. Identify this type of growth strategy. (OR) Fitness Ltd., a leading manufacturer of athletic shoes decided to join together with Fizz Up, an energy drink manufacturing company especially for sports people. The new company, Fitness Up, would help the existing companies to extend their markets as goodwill of both would be encashed. Identify this type of relationship. (1) 4. Naveen owns a 10 room building near Indira Gandhi International Airport. He wants to start a guest house there because he knows that many visitors require low cost accommodation near the airport. State two things that he has to ensure before opting for this opportunity. 5. (1) Rahul needed to conduct research at the pre-commercialization stage of his new venture-an online learning portal. He knew that he had to convince the investor why his product idea was worthwhile. The venture capitalist investing in his idea will have to investigate into the technical and economic feasibility of the idea. Identify the type of financing being referred to in the above paragraph. (OR) My company shares are listed in 3 stock exchanges, namely Chennai, Delhi and Kolkata and I am able to attract many type of investors due to this , says Mr. Dhilip who owns ABS Ltd. Identify this importance of the stock exchange, from the viewpoint of the entrepreneur. (1) PART - B (This part contains FIVE questions carrying TWO marks each. Answer to these questions should be in 50 to 75 words.) 6. List any four advantages of Employees Stock Option Plan. (2) 7. Fizz & Lime is an established beverage company which started bottling Wheat Grass Juice; Bitter gourd with Jamun and Amla with Aloevera. It is planning to expand externally without compromising on the unique taste of these drinks. Belligio Juices got exclusive rights to manufacture and sell Wheat Grass and Amla Aloe under the name Fizz & Lime. Belligio Juices had to use only the ingredients supplied by Fizz & Lime to produce bottle and distribute the two drinks. a) Identify and explain the form of external expansion adopted by Fizz& Lime. b) State any one feature of this form of expansion. (2) Std. 12 8. ENTREPRENEURSHIP (Set 1) Page 2 Kindercare is a successful brand name in the field of playschool across the country. They decided to increase the number of branches all throughout the country. For this purpose they decided to give exclusive rights to individuals in return for a regular payment. The various conditions included were: a) Interested individuals need to have Minimum 2000 feet area and are ready to invest around 10,00,000. b) Books and uniform to be procured from Kindercare headquarters only. c) Content, technical and accounting assistance would be provided. d) Teacher training for a month. Identify and explain this type business opportunity offered by Kindercare . (OR) TCW is a leading cool drink manufacturing company headquartered in Delhi. They decided to allow various vendors the opportunity to manufacture and sell their products in various parts of the country. The company will provide the raw materials for manufacturing the cool drink. Identify and explain this type of business opportunity offered by TCW . (2) 9. Sandeep had started his business of dairy products in 2013. He wanted to expand his business but did not have the necessary funds. One of his friends suggested that he should approach Mr. Goel, a venture capitalist for further funds. When Sandeep approached Mr. Goel, he was given three minutes for explaining his business proposition. Identify and explain the format of business plan referred in the above para. (2) 10. Mohan and Radha want to start a shop to sell Rajasthani Sweets. They did not know how to enter into the agreement. Therefore, they approached a Chartered Accountant who advised them to prepare a document which may stipulate the terms and consolidation of the agreement. Name the document about which the chartered accountant advised Mohan and Radha. Also state any four important items they should include in the agreement besides the name, nature and place of business. (OR) Deepika wanted to pitch in to reduce the financial crisis prevailing in her house and thought of working as a cook. She started working in three different households, one Punjabi, One Gujrati and one South Indian family. She soon realized that all the three households had different cuisine. It was indeed a challenge for her to learn the techniques of the cuisine. All the families greatly appreciated the timeframe within which she had mastered the local cuisine. After working for them for a year, she decides to open a small eating joint of her own along with two of her friends by the name Apna Bhoj . They decided to share profits equally and that each of them will be liable for acts performed by the other two. Soon the eatery became a hot spot because of the fusion platter which was being offered. a) Identify the kind of business organisation which was set up by Deepika and her friends. b) Quoting the lines from the paragraph, state the features of this form of business organization. (2) PART - C (This part contains SEVEN questions carrying three marks each. Answer to these questions should be in about 100 words.) 11. Mr. Raghav retired as CEO of a well reputed IT company after having worked for 40 years in USA. He returned to India with a desire to encourage entrepreneurial ventures in IT sector. He was approached by Nitin, a budding entrepreneur in IT sector whose venture was in a start-up stage and was falling short of funds. Apart from investing funds, Mr. Raghav also provided proactive advice, guidance and industry connection and thus, simultaneously helping them in raising high returns on investment. Identify and explain the source of raising finance used by Nitin. (3) Std. 12 ENTREPRENEURSHIP (Set 1) Page 3 12. Shobha is a small scale entrepreneur manufacturing chocolates in the name Yummilicious . She had started this venture in the year 2012. She attended various start-up meeting where several Angel Investors and Venture Capitalists shared their success story and mentored the new budding entrepreneurs. In one of these sessions she heard a mentor say that every entrepreneur should constantly and consistently aim to improve the products and services already existing in the market. Taking this cue, Shobha decided to introduce wafers, lollipop and hard candy under the same brand name. Explain the benefits as to why Shobha is doing so? (OR) Harish, after finishing his degree wanted to start his own business. He was confused as to the kind of business he should start. He attended a start-up session. One of the speakers stated that Creativity can be used to spot and harness opportunities, as well as be applied to develop new products and services . State any three ways in which creative ideas can be generated. (3) 13. State the regulatory functions of NABARD. 14. Gopal is a young man of 23 years. He has completed a tailoring course from an industrial training institute. He wants to start a big size tailoring shop in a posh colony where young men and women working in various multinational companies line. He went to one of his friends who had completed a B.Tech course in textile designing to discuss about the opening of the tailoring shop. His friend advised him to prepare a written document describing formally all the relevant external and internal elements involving in starting a new venture. It will not only help in understanding the feasibility and viability of the proposed venture but also facilitate in assessing and making provisions for the bottlenecks in the progress and implementation of the idea. State any six points of importance of the concept discussed by Gopal with his friend. (3) 15. Sheela is engaged in a new beauty parlour business. She realizes that the business environment is subjected to the micro environment and the macro environment. Explain the impact that the macro environment can have on her business. (OR) Dwarak is planning to start a catering business tying up with online delivery platforms such as Swiggy and Uber Eats. Plastic bans to be implemented, concerns on greener options in packaging, changing taste of the consumers in their food preferences and increasing prices raw materials are some of the factors which he discovers. Using the PESTEL model, explain the above. (3) 16. Iqbal runs an electrical shop in Lucknow. The most sold product in his shop is ceiling fans. The annual demand for fans is 32,000. The annual holding cost per unit is Rs. 192. The cost incurred in placing an order is Rs.3000. Calculate the Economic Ordering Quantity of Ceiling fans. (OR) The following figures are extracted from the balance sheet of Swadesha Ltd. Net profit after tax: Rs. 2,00,000 Net profit before tax: Rs. 2,80,000 Total Investment (Owned + Borrowed): Rs. 4,00,000 Own funds: Rs.1,00,000. Calculate Return on Equity for Swadesha Ltd. (3) 17. Ram was very thrilled with his new job. He was placed in a small factory manufacturing door knobs as a stock keeper. After a few days, while taking stock he understood that nuts and various small parts constituted majority of the cost of production .After some time, the firm went into a loss and the owner decided to look into the various factors that could have constituted the loss. Ram expressed his concern that inventory was not properly maintained and that there are various techniques which are involved and if followed properly the company will not be in a loss. The owner agreed to the suggestion. He also decided to take help from some specialized government institution initiate steps for technological up gradation, and modernization of existing units. a) What technique was suggested by Ram? Explain it. b) Which specialized financial institution is the owner thinking of approaching and state any one of its objectives? (3) (3) Std. 12 ENTREPRENEURSHIP (Set 1) Page 4 PART - D (This part contains FOUR questions carrying four marks each. Answer to these questions should be in about 150 words.) 18. Entrepreneurship does not emerge and grow spontaneously. Rather, it is dependent upon several economic, social, political, legal and other factors. An entrepreneur has to carefully monitor the organization's internal and external environment for detecting early signs of opportunities and threats that may influence its current and future plans. Identifying the concept, justify its importance for an entrepreneur. (OR) An entrepreneur identifies problems as roadblocks. They understand that they need to bring creative solutions to it. For this he needs to completely understand the problem, identify the target group and find an acceptable solution. Justify as to how identifying a problem will help an entrepreneur. (4) 19. Manohar and Manav were running a partnership firm. The firm is engaged in the production and marketing of edible oils. Manohar was looking after the production and Manav used to look after the remaining operations of the business. The firm was doing good business and earning profits more than the rate of profit of the industry. They used to be fair in their dealings with the customers and other stakeholders of the business. They used to do their quantitative planning meticulously. The edible oil produced by the firm is as per the FSSAI standards. a) Explain any one type of plan prepared each by Manohar and Manav with quantitative expressions. b) Identify any two values observed by Manohar and Manav. (4) 20. Geeta has completed her B. Tech. in Chemical Engineering from a famous Indian Institute of Technology. She wants to start a chemical production unit wherein such chemicals will be produced which are used in automobile colouring and are being imported from other countries now a days. The technology to be used by Geeta is new and untried involving high risk factors along with high growth potential. She wants to raise funds for her project from such a source that provides private equity capital as seed funding to early stage, to give shape to her ideas. a) Suggest Geeta the source of finance from where she can fund her project. b) Give the meaning of the source suggested in (a) above and state any four features of this source. (OR) There is no fixed format for business plan presentation. It varies according to the entrepreneur s goals and audience, especially for start-ups there are four formats that are followed for business plan presentation. Comment. (4) 21. Why is stock exchange important for an investor? (4) PART E (This part contains THREE question carrying six marks. Answer to these questions should be in about 200 words.) 22. Karan has started a restaurant on National Highway No.1 in the name of Desi Dhaba by spending Rs 20,00,000. He invested Rs 8,00,000 of his own and took a loan of Rs 12,00,000 from SBI @ 6%interest per annum. His monthly sales revenue is Rs 12,00,000 and the cost of goods sold is Rs 7,00,000. He pays monthly salaries of Rs 2,00,000 to his employees. The rate of Tax is 25%. You are required to calculate ROI and ROE. (6) Std. 12 ENTREPRENEURSHIP (Set 1) Page 5 23. Kumar has completed his senior secondary examination from Central Board of Secondary Education. After the report had been declared his father asked him what he would like to do in the future. Kumar was undecided and did not answer. His father advised him to start his own business and to pursue his studies through distance learning mode. Kumar reluctantly agreed. He entered into a partnership agreement with one of his school friends, Gurmeet. They decide to start a business of cold drinks with traditional mughlai aroma in a fashionable crowded street of Bangaluru. Kumar and Gurmeet each invested Rs.10,00,000 as their respective capitals. They wanted to earn good profits. As they were new to the business they did not finalise deadlines for different activities as well as the quantity of different types of drinks aroma wise. Because of the novelty of their product their sales increased on daily basis. Ultimately a stage arose when they required to expand their business. For this they did not take any timely action. Gurmeet advised to open another branch in a remote area without looking at the relevance of the place regarding the approach to the branch. Kumar was undecided. They approached Kumar s father for advice. He advised them that their activities ought to be specific, measurable, attainable, and relevant and time based. a) Identify the concept about which Kumar s father advised them. b) State the importance of the concept identified in (a) above. c) Also state the three rules that may be followed in the implementation of the concept. (OR) Kavita has observed that there can be a good market for hand knitted cotton and woollen trendy garments for small kids up to the age of three years. She thought of starting a small enterprise for the same. She also ensured that the enterprise will require 10 15 trained workers and an investment of rupees two lakhs. This will give 40% annual return on investment. a) Quoting lines from the above para, identify and give the meaning of the entrepreneurship concept being stated in the above para. b) Also, state the elements of the concept identified in (a) above. (6) 24. Arushi finished her graduation course on designing from a reputed university. She wanted to pursue higher studies from a foreign university. Her father felt that she should work for some time, gain some experience and then proceed to further study. Taking his advice she joined a top advertising firm Crypton Ltd . The company was very famous and they had several important clients. As her first assignment, Arushi had to design an advertisement for print media for one of their major clients Amoridilla Soaps . They were introducing new ayurvedic soap and they wanted Crypton to design an advertisement which was unique. Arushi started researching on the various rules of designing advertisement. She learnt that all good advertisements should elicit responses. a) State the responses and rules to be followed while designing an advertisement. b) Also, Identify and explain the promotion strategy followed by Amoridilla Soaps . (OR) Blessy Ltd., decided to diversify into manufacturing vitamin enriched water apart from their original business of cold drinks. The finance and marketing department sat and decided to adopt either of these two pricing techniques - adding a certain percentage of profit to the cost of production or to sell at a lesser amount so as to capture huge market. They put forth their finding to the CEO. Identify the technique and state one advantage and one disadvantage for each pricing method. -x-x-x-x-x-x- (6)

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