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CBSE Class 12 Pre Board 2021 : Business Studies (Kendriya Vidyalaya (KV), Lucknow Region)

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, KENDRIYA VIDYALAYA SANGATHAN LUCKNOW REGION - 2020-2021 Second Preboard - 2020-2021 CLASS- XII BUSINESS STUDIES : 3 : 80 TIME ALLOWED: 3 HOURS MAXIMUM MARKS: 80 : General Instructions: 1. 15 minutes time has been allotted to read this question paper. 1. 15 2. Answers to questions carrying 1 mark may be from one word to one sentence. 2. 1 3. Answers to question carrying 3 marks may be from 50-75 words. 3. 3 50-75 4. Answers to question carrying 4-5 marks may be about 150 words. 4. 4-5 150 5. Answers to question carrying 6 marks may be about 200 words. 5. 6 200 6. Attempt all parts of a question together. 6. B.ST Class XII 1 PTO SECTION A : Objective Type Questions 1. (1 Mark) Supervisor superintendent is a part of management. (a) Top (b) Middle (c) Operational (d) Can be either (b) or (c) (a) (b) (c) (d) (b) (c) 2. Rahul Mehta purchased a car for `17 lakhs from an automobile company. Later on, he found defects in its engine. Suggest to him the appropriate authority, where he could file a complaint under Consumer Protection Act. (a) District Forum (b) State Commission (c) National Commission (d) Supreme Court of India `17 ' , , ( ) ( ) (c) (d) 3. Ishita was suffering from hair loss problem. She wanted hair oil which would help her with this-problem. She went to a departmental store and picked, up Sun's hair grow oil with a tagline 'Bhulo balon ka Girna'. Then she read the price, read the instructions for use, its expiry date and other details. Identify the elements of product mix performed by oil selling company. (a) Branding (b) Labelling (c) Promotion (d) Packaging ' ' , , ( ) ( ) B.ST Class XII 2 PTO (c) (d) 4. Which concept help to increase the return on equity shares with a charge in the capital structure of a company? (a) Trading on equity (b) Debt financing (c) Equity financing (d) Capital structure ? ( ) ( ) ( ) ( ) 5. How planning reduces overlapping and wasteful activities? (a) It helps the manager to look into the future and choose amongst the various alternatives. (b) It serves as the base for coordination by avoiding confusion and misunderstanding. (c) It enables a manager to look ahead and anticipate changes. (d) None of the above ? ( ) (b) (c) (d) 6. With which concept is the saying "If you try to control everything you may end up controlling nothing" associated? (a) Critical point control (b) Management by exception (c) Control by exception (d) Both (b) and (c) " " ? ( ) ( ) (c) (d) (b) (c) B.ST Class XII 3 PTO 7. Which of these indicate 'status' given to a manager? (a) Salary (b) Recognition (c) Prestige of job (d) Both (b) and (c) ' ' ? ( ) ( ) (c) (d) (b) (c) 8. Mr M introduced Mr J, a new employee to the old employees and to their new jobs. Identify the method/process being followed there. (a) Orientation (b) Internship (c) Vestibule (d) Apprenticeship / ( ) ( ) (c) (d) 9. A company wants to establish a new unit in which a machinery worth ` 15 lakh is involved. Which type of decision is involved here? (a) Dividend decision (b) Investment decision (c) Financing decision (d) Both (b) and (c) `15 ? ( ) ( ) ( ) ( ) ( ) ( ) 10. Many multinational food giants such as Mc Donalds, Domino's etc have altered their menu according to Indian taste and culture. Name the dimension of business environment which is responsible for this step. (a) Social (b) Legal (c) Political (d) Economic , B.ST Class XII 4 PTO ( ) ( ) (c) (d) 11. Budgets are known as financial plans made for a period of one year or less. (a) long-term (b) short-term (c) medium-term (d) Both (b) and (c) ( ) ( ) ( ) ( ) ( ) ( ) Or Which of these is a factor affecting capital structure decision? (a) Risk consideration (b) Flexibility (c) Stock market conditions (d) All of the above ? ( ) ( ) (c) (d) 12. Match the following on the basis of concepts or marketing. A B C Codes Column I Production concept Selling concept Societal marketing concept Column II (i) Integrated marketing (ii) Product's availability (iii) Promotional efforts A B C (a) (i) (ii) (iii) (c) (iii) (ii) (i) B.ST Class XII A B C (b) (ii) (iii) (i) (d) (i) (iii) (ii) 5 PTO I II A- (i) B- (ii) C- (iii) A B C (a) (i) (ii) (iii) (c) (iii) (ii) (i) A B C (b) (ii) (iii) (i) (d) (i) (iii) (ii) Or In which function of marketing, products are divided into different groups? (a) Market planning (b) Product development , (c) Standardisation (d) Grading ? ( ) (c) ( ) , (d) Read the following text and answer question no. 13-16 on the basis of the same. Shah Ltd started the product offering with ACs. They have now started to sell other appliances as well including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after-sale services. But later on, it somehow ignored after-sales services leading to a tarnished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in eyes of public. The company also started selling mixer-grinders. To ensure better protection, these mixers was packed in a transparent poly bag and then it was kept in a colored cardboard box All the packages of all the products of the company has following details Price Method of use Caution Manufacturer's address A yellow square with a blue circle outside it B.ST Class XII 6 PTO 13-16 - , , , , - - , 13. Which element of marketing mix is highlighted in the lines, "Shah Ltd started the product offering with ACs. They have now started to sell other appliances as we" including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after-sale services"? (a) Product (b) Place (c) Price (d) Promotion , " " , , , , "? ( ) ( ) (c) (d) 14. Which element of promotion mix is highlighted in the lines, "The top management quickly took the rectifying measures and protected as well as promoted the favorable image in eyes of public"? (a) Advertising (b) Sales promotion (c) Public relation (d) Both (b) and (c) B.ST Class XII 7 PTO , " - "? ( ) ( ) 15. ( ) ( ) ( ) ( ) Color cardboard box is an example of packaging. (a) Primary (b) Secondary (c) Transportation (d) Both (b) and (c) ( ) ( ) ( ) ( ) ( ) ( ) 16. Blue circle encircling a yellow square is an example of (a) Trademark (b) Brand mark (c) Brand name (d) Warning ( ) ( ) (c) (d) Read the following text and answer question no. 17-20 on the basis of the same. Nitin, an architect, highly influenced by Swachh Bharat Abhiyan decided to clean the surrounding of his area. He formed a team of his friends. Various options were suggested, such as taking help of school or college students, local residents or while -collar workers, etc. It was finally decided to take help of local residents. They all then enlisted various activities such as purchase of equipments, collection and disposal of garbage etc. which are required to complete the process. The work was divided among different members. All the members liked working with each other as the flow of communication was in all the directions leading to faster spread of information as well as quick feedback. Later on, the initiative had expanded to hundreds of people. In this scenario, the company decided to specify the reporting relationships among various members to ensure better stability. B.ST Class XII 8 PTO 17-20 - , , , , , , , 17. Which function of management is highlighted in the lines, "They all then enlisted various activities such as purchase of equipments, collection and disposal of garbage etc. which are required to complete the process. The work was divided among different members"? (a) Controlling (b) Directing (c) Staffing (d) Organizing , " , "? ( ) ( ) ( ) ( ) 18. Which function of management is highlighted in the lines, "Various options were suggested, such as taking help of school or college students, local residents or whilecollar workers, etc. It was finally decided to take help of local residents"? (a) Planning (b) Organizing (c) Staffing (d) Directing " , , - , "? B.ST Class XII 9 PTO ( ) ( ) ( ) ( ) 19. Which step of organizing is highlighted in the lines, "In this scenario, the company decided to specify the reporting relationships among various members to ensure better stability"? (a) Identification and division of work (b) Departmentalization (c) Assignment of duties (d) Establishing reporting relationships , " , "? ( ) (b) (c) (d) 20. Which importance of organizing is highlighted in the lines, "Later on, the initiative had expanded to hundreds of people"? (a) Adaptation to change (b) Effective administration (c) Development of personnel (d) Expansion and growth , " , "? ( ) ( ) (c) (d) SECTION B : Short Answer Type I Questions (3 Marks) 21 Samiksha and Amit were both working in a multi-national company. Samiksha was a hard worker and was quite proficient in her work. At the time of performance appraisal, the performance of Samiksha was judged better than Amit. Even then, their boss Mr. Raj Kashyap decided to promote Amit stating that being a female, Samiksha would not be able to handle the complications of a higher post. B.ST Class XII 10 PTO , , , (i) Identify and explain the principle of management which was not being followed by the company. (i) (ii) State two effects of violating the principle. (ii) OR Bring out the differences between time study and motion study. 22. Surya Ltd is manufacturing steel at its plant in India. It is enjoying a buoyant demand for its products as economic growth is about 7% to 8% and the demand for steel is growing. Therefore, it is planning to set-up a new steel plant to take benefit of such trends in demand. It is estimated that such an expansion will require about ` 5,000 crore to set-up and about 500 crore of working capital. As the finance manager of the company, state any three factors that would be considered while determining the capital structure for the new venture. 7% 8% , 5,000 500 , B.ST Class XII 11 PTO 23. What can manufacturers, consumers and government do to remove the evils of advertising? , 24. Decentralization is much more than a mere transfer of authority to the lower levels of management hierarchy state how. Or IT company Polaris Software is planning to set-up a new unit in Mumbai with a capacity for 800 professionals. The company currently has 1,200 professionals across its centers in Mumbai, and the new unit is expected to come up in the next six months. The company's chairman and CEO said that the company was well on the track to meet its earlier announcement to increase the head count by 1,500 to 2,000 professionals in the current year. Which function of management is present here? Also, enlist its two features. 800 1,200 , 1,500 2,000 ? , SECTION C : Short Answer Type II Questions (4 Marks) 25. What is meant by business environment? Explain 'dynamic nature' and 'uncertainty' as features of business environment. ? ' ' ' ' 26. Mr Sharma purchased a book from a bookseller and took the cash memo of ` 800 which he paid for the book. Later, he found that the actual price of the book is ` 720, but the bookseller had put a sticker of ` 800 on the original price. Can Mr Sharma recover the extra money that he paid? What other options are available to him against bookseller? B.ST Class XII 12 PTO `800 , , `720 , ` 800 ? ? 27. XYZ Co is a newly established company. Company is not having the adequate finance to recruit the persons from outside. In this situation, which source of recruitment would be beneficial and why? XYZ Co , ? 28. Explain how controlling helps in (i) Making efficient use of resources (ii) Improving employee's motivation | (i) (ii) 29. Mr A is a teacher, having a reputed job with good earnings. He wants to trade on a stock exchange. Enumerate the first four steps involved for purchase and sale of securities in a stock exchange. , Or Define investment decisions. Why these decisions are crucial for a business? ? 30. Jetways Ltd is constantly engaged in conducting financial literacy programmes for the B.ST Class XII 13 PTO underprivileged sections of the society. What type of objective is highlighted here? Explain along with the ways of doing so. ? Or Rajeev has just joined a company as its CEO. Advise him, regarding the functions to be performed by him. , SECTION D : Long Answer Type Questions (6 Marks) 31. Which function of management is needed to ensure that the actual performance is in accordance with the set standards of performance. Also, state four features of this function of management. , 32. Differentiate between primary and secondary market on any basis. Or In the backdrop of growing crimes against women, Sudhakar has just floated a private company by the name of 'Suraksha' to provide female bodyguards for women, while travelling or commuting between work and home. Being new to business, he appointed Mr Bokade as his finance manager and asked him to assess the finance needs of his company. (i) In which two categories, the finance needs of a firm can be categorised into? (ii) Explain any five factors that Mr Bokade have to consider while determining the working capital requirement for the company. B.ST Class XII 14 PTO , ' ' , , (i) , ? (ii) , 33. Mr Inderjeet had started a business of supplying components required in the manufacturing of solar panels. He had started his business five years back and with growing demand, he had opened two more offices. One in Bhopal and the other in Chennai, in addition to the head office in Delhi. He has to travel a lot, from one city to another, related to his business. He tries to look after all the aspects of the business. He also takes all the major decisions himself. For the last couple of months, he is facing a number of problems. He is not able to meet his orders on time, raw material supply is being affected and productivity is falling. His son Dinesh, a management student advises him to change his style of functioning and delegate his authority. (i) What does delegation of authority means? (ii) Delegation of authority is important for effective organization. How? State by giving three reasons. (iii)Quoting lines from the para, identify and discuss the leadership style of Mr. Inderjeet. , , B.ST Class XII 15 PTO , , (i) ? (ii) ? (iii) , 34. Mega Ltd was manufacturing water heaters. In the first year of its operations, the revenue earned by the company was just sufficient to meet its costs. To increase the revenue, the company analysed the reasons of less revenues. After analysis, the company decided (i) to reduce the labour cost by shifting the manufacturing unit to a backward area where labour was available at a very low rate. (ii) to start manufacturing solar water heaters and reduce the production of electric water heaters slowly. This will not only help in covering the risks, but also help in meeting other objectives too. Identify and explain the objectives of management discussed above. , , , (i) (ii) - , Or Hall Ltd is a company engaged in infrastructural sector. The management of the company B.ST Class XII 16 PTO holds regular meetings to ensure that people in department are not only aware of changes but also adapt to them. The CEO of the company motivates and leads the team keeping in mind the organization as well as individual goals. He, along with other top-level managers, have decided to set up a plantation drive on the coming weekend. As a result of training modules of company, cost has been reduced and the productivity of employees is improved. Therefore, the company is able to achieve its target on time. The given para highlights one of the aspects of management. Identify it and explain the reasons for it by quoting the lines. , , , Marking Scheme 1. (c) operational 2. (a) District Forum 3. (b) Labelling 4. (a) Trading on equity 5. (b) It serves as the base for coordination by avoiding confusion and misunderstanding.1 B.ST Class XII 17 1 1 1 1 PTO

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