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CBSE Class 12 Board Exam 2019 : Business Studies (Series 2)

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SET-1 H$moS> Z . Series BVM/2 Code No. amob Z . 66/2/1 narjmWu H$moS >H$mo C ma-nwp VH$m Ho$ _wI-n >na Ad ` {bIo & Roll No. Candidates must write the Code on the title page of the answer-book. H $n`m Om M H$a b| {H$ Bg Z-n _o _w{ V n > 15 h & Z-n _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Z ~a H$mo N>m C ma -nwp VH$m Ho$ _wI-n > na {bI| & H $n`m Om M H$a b| {H$ Bg Z-n _| >25 Z h & H $n`m Z H$m C ma {bIZm ew $ H$aZo go nhbo, Z H$m H $_m H$ Ad ` {bI| & Bg Z-n H$mo n T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h & Z-n H$m {dVaU nydm _| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>m Ho$db Z-n H$mo n T>|Jo Am a Bg Ad{Y Ho$ Xm amZ do C ma-nwp VH$m na H$moB C ma Zht {bI|Jo & Please check that this question paper contains 15 printed pages. Code number given on the right hand side of the question paper should be written on the title page of the answer-book by the candidate. Please check that this question paper contains 25 questions. Please write down the Serial Number of the question before attempting it. 15 minute time has been allotted to read this question paper. The question paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will read the question paper only and will not write any answer on the answer-book during this period. `mdgm{`H$ A ``Z BUSINESS STUDIES {ZYm [aV g_` : 3 K Q>o A{YH$V_ A H$ : 80 Time allowed : 3 hours 66/2/1 Maximum Marks : 80 1 P.T.O. gm_m ` {ZX}e : (i) Bg Z-n _| nm M I S> h : A, ~, g, X VWm ` & (ii) I S> A _| 1 A H$ dmbo Z 1 go 8 VH$ h & {OZH$m C ma EH$ e X AWdm EH$ dm ` _| hmo & (iii) I S> ~ _| 3 A H$ dmbo Z 9 go 13 VH$ h & {OZH$m C ma 50 75 e Xm o _| hmo & (iv) I S> g _| 4 A H$ dmbo Z 14 go 19 VH$ h & {OZH$m C ma bJ^J 120 e Xm o _| hmo & (v) I S> X _| 5 A H$ dmbo Z 20 go 22 VH$ h & {OZH$m C ma bJ^J 150 e Xm o _| hmo & (vi) I S> ` _| 6 A H$ dmbo Z 23 go 25 VH$ h & {OZH$m C ma bJ^J 200 e Xm o _| hmo & (vii) Z-n _| H$moB g_J -M`Z-{dH$ n Cnb Y Zht h , VWm{n EH$ A H$ dmbo 3 n Zm| _ o, VrZ A H$ dmbo 2 n Zm| _ o, Mma A H$ dmbo 2 n Zm| _ o, nm M A H$ dmbo 1 n Z _ o VWm N>: A H$ dmbo 1 n Z _ o {dH$ n Cnb Y h & Eogo Zm| _|o AmnH$mo Ho$db EH$ {dH$ n H$m hr C ma XoZm h & General Instructions : (i) This question paper contains five Sections : A, B, C, D and E. (ii) Section A contains questions 1 to 8 carrying one mark each. Answers to these questions may be given in one word or a sentence. (iii) Section B contains questions 9 to 13 carrying three marks each. Answers to these questions may be given in 50 75 words. (iv) Section C contains questions 14 to 19 carrying four marks each. Answers to these questions may be given in about 120 words. (v) Section D contains questions 20 to 22 carrying five marks each. Answers to these questions may be given in about 150 words. (vi) Section E contains questions 23 to 25 carrying six marks each. Answers to these questions may be given in about 200 words. (vii) There is no over-all-choice in the question paper, however an internal choice has been provided in 3 questions of one mark, 2 questions of three marks, 2 questions of four marks, 1 question of five marks and 1 question of six marks. You have to attempt only one of the choices in such questions. 66/2/1 2 I S> A SECTION A 1. Xmg "J _Q> {b{_Q>oS>' Ho$ ~ Y {ZXoeH$ h Omo {d{^ H$ma H$m nZra ~Zm ahr h & CgHo$ AYrZ EH$ Hw$eb Q>r_ H$m_ H$a ahr h {Og_| C nmXZ ~ YH$ aOV, {dnUZ ~ YH$ {dZ` VWm {d m ~ YH$ A{XV h & do Xmg mam ~ZmB JB Zr{V`m| H$mo g_PVo h , CZH$m {d bofU H$aVo h , Bgo Am d V H$aVo h {H$ CZHo$ {d^mJ _| Cn`w $ _mZd e{ $ hmo, C h| Amd `H$ H$m` Xm{` d gm nVo h VWm Bp N>V C o `m| H$s m{ V Ho$ {bE C h| A{^ o[aV H$aVo h & Cn`w $ C{ {IV H$m`m] Ho$ A{V[a $ EH$ Am a H$m` H$m C boI H$s{OE {OgH$m {Z nmXZ Bg Q>r_ mam Cg Va na {H$`m Om gH$Vm h , {Og na `h H$m` H$a ahr h & 1 Das is the Managing Director of Gamut Ltd. , manufacturing different varieties of cheese. He has an efficient team working under him consisting of Rajat the Production manager, Vinay the Marketing manager and Adit the Finance manager. They understand and interpret the policies made by Das, ensure that their departments have adequate manpower, assign them the necessary duties and motivate them to achieve the desired objectives. State one more function other than those mentioned above, that this team may perform at the level they are working. 2. 1 " dmh' Ho$ AmYma na "A{YH$ma' VWm "C maXm{` d' _| A Va n Q> H$s{OE & AWdm 1 "AW ' Ho$ AmYma na "C maXm{` d' VWm "C maXo`Vm' _| A Va n Q> H$s{OE & Differentiate between Authority and Responsibility on the basis of flow . OR Distinguish between Responsibility and Accountability on the basis of meaning . 66/2/1 3 P.T.O. 3. "{Z`_' H$m `m AW h ? 1 AWdm 1 "g JR>Z' H$mo n[a^m{fV H$s{OE & What is meant by Rule ? OR Define Organising . 4. "{ZX}eZ' H$s {H$ ht Xmo {deofVmAm| H$m C boI H$s{OE & 1 AWdm 1 "AndmX mam ~ Y' H$m AW Xr{OE & State any two characteristics of Directing . OR Give the meaning of Management by Exception . 5. H$_b EH$ bonQ>m n {Z_m Ur H$ nZr "gmo{H$`m {b{_Q>oS>' H$s Ago ~br BH$mB _| Q>mobr Zm`H$ Ho$ $n _| H$m` H$a ahm h & dh Xg {e{jV H$m_Jmam| H$m n` dojU H$m` H$aVm h , Omo bonQ>m n H$s {d{^ H$ma H$s Ago ~br J{V{d{Y`m| H$m {Z nmXZ H$aVo h & EH$ {XZ O~ dh H$m_Jmam| Ho$ H$m` H$m n` dojU H$a ahm Wm, CgZo EH$ H$m_Jma AemoH$ H$mo H$hm {H$ CgHo$ H$m` _| gwYma bm`m Om gH$Vm h & AemoH$ Zo H$_b H$s {Q> nUr H$mo g_Pm {H$ CgH$m H$m` A N>m Zht Wm & Bg p W{V _| ^mdr g ofU H$s ~mYm Ho$ H$ma H$s nhMmZ H$s{OE & Kamal is working as a gang boss in the assembly unit of Sokia Ltd. , a laptop manufacturing company. He supervises the work of ten trained workers who perform the various activities related to the assembly of the laptops. One day when he was supervising the work of his workers, he told Ashok, a worker that his work could be improved. Ashok interpreted the comments of Kamal as that his work was not good. Identify the type of barrier to effective communication in this case. 66/2/1 4 1 6. `h ~m Oma {d mr` n[ag n{ m Ho$ H $` Ed {dH $` _| IarXZo Am a ~oMZo dmbo XmoZm| hr Ho$ g_`, `mg Ed YZ H$mo ~MmVm h Omo C h| EH$-X gao H$mo ImoOZo na IM H$aZm n S>Vm & 1 ~m Oma H$m Zm_ Xr{OE VWm `hm g X{^ V H$m` H$s nhMmZ H$s{OE & This market helps to save time, effort and money that both buyers and sellers of a financial asset would have to otherwise spend to try and find each other. Name the market and identify the function being referred to. 7. Hw$_ma EH$ H$_ B YZ Cn`moJ H$aZo dmbr VWm `yZV_ X fU dmbo ZdrZV_ _mZX S>m| dmbr H$ma IarXZm MmhVm Wm & CgZo Eogr H$ma Vm{dV H$aZo dmbm EH$ {dkmnZ XoIm VWm Cg H$ nZr Ho$ emo $_ _| J`m Ohm H$ma X{e V H$s JB Wr & ~mVMrV H$aVo g_` {dnUZ ~ YH$ Zo ~Vm`m {H$ H$ nZr CYma gw{dYmE , aIaImd godmE VWm A ` ~h V-gr ^mdr godmE XmZ H$a ahr h {Oggo ~ma-~ma H $` H$aZo VWm C nmX Ho$ ~ m S> Ho$ {V dm{_^{ $ (~ m S> {Z >m) {dH${gV H$aZo _| A `{YH$ ghm`Vm {_bVr h & {dnUZ ~ Y Ho$ Cg H$m` H$s nhMmZ H$s{OE {OgHo$ {df` _| {dnUZ ~ YH$ Hw$_ma go MMm H$a ahm Wm & 1 Kumar wanted to purchase a fuel efficient car having the latest standards regarding minimisation of pollution. He saw an advertisement offering such a car and visited the showroom of the company wherein the car was displayed. In his discussion, the Marketing manager told him that the company is providing credit facilities, maintenance services and many other effective services which are helping in bringing repeat sales and developing brand loyalty. Identify the marketing function which the Marketing manager was discussing with Kumar. 8. "A Q >m Q>obr{dO g {b{_Q>oS>' AnZo 90'' Ho$ Q>r.dr. goQ >g H$mo 1 _mM , 2019 go ew $ H$aHo$ EH$ _mh H$s Ad{Y Ho$ {bE < 15,000 Ho$ {S> H$mC Q> na ~oMZo H$m Vmd H$a ahr h & "A Q >m Q>obr{dO g {b{_Q>oS>' mam Cn`moJ H$s JB {dH $` dV Z J{V{d{Y H$s nhMmZ H$s{OE & 1 Ultra Televisions Ltd. is offering its 90'' TV sets at a discount of < 15,000 for a period of one month starting from 1st March, 2019. Identify the sales promotion activity used by Ultra Televisions Ltd. . 66/2/1 5 P.T.O. I S> ~ SECTION B 9. 3 ~ Y Ho$ {Z`moOZ H$m` Ho$ _h d Ho$ {H$ ht VrZ {~ X Am| H$mo g_PmBE & AWdm 3 ~ Y Ho$ {Z`moOZ H$m` H$s {H$ ht VrZ gr_mAm| H$mo g_PmBE & Explain any three points of importance of planning function of management. OR Explain any three limitations of planning function of management. 10. {Z Z{b{IV Ho$ AmYma na Am nMm[aH$ Ed AZm nMm[aH$ g JR>Z _| A V^}X H$s{OE (H$) CX J_; (I) A{YH$ma; VWm (J) ZoV d & : 3 AWdm {Z Z{b{IV {~ X Am| Ho$ AmYma na H$m`m _H$ g aMZm VWm {d^mJr` g aMZm _| A V a n Q> H$s{OE : (H$) g_ d`; (I) ~ YH$s` {dH$mg; VWm (J) bmJV & Distinguish between Formal and Informal organisation on the basis of the following : (a) Origin; (b) Authority; and (c) Leadership. OR Distinguish between Functional and Divisional structure on the basis of the following points : (a) Coordination; (b) Managerial Development; and (c) Cost. 66/2/1 6 3 11. {ejU H$s {d{Y`m| Ho$ $n _| " H$mo R> {ejU' VWm " {ejUmWu H$m` H $_' H$mo g_PmBE & 3 Explain Vestibule Training and Apprenticeship Programme as methods of training. 12. " {V^y{V ~m Oma _| C{MV WmAm| VWm AmMma g {hVm H$mo ~ T>mdm XoZm' ^maVr` {V^y {V VWm {d{Z_` ~moS> H$m EH$ H$m` h & Cg dJ H$m C boI H$s{OE {Oggo `h H$m` g ~ {YV h VWm Bg dJ Ho$ {H$ ht Xmo A ` H$m`m] H$m C boI H$s{OE & 3 One of the functions of Securities and Exchange Board of India is Promotion of fair practices and code of conduct in securities market . State the category to which this function belongs and state any two other functions of this category. 13. "Or. _moQ>g ' n[a H $V H o$Zm| Ho$ {Z_m Vm h & H$ nZr Ho$ C nmXZ ~ YH$ Zo _w ` H$m` H$mar A{YH$mar Amerf O Z H$mo [anmoQ> Xr {H$ n[a H $V H o$Zm| Ho$ {Z_m U _| `w $ EH$ _erZ H$mo ~XbZm h Vm{H$ ~m Oma _| {V`mo{JVm H$m gm_Zm {H$`m Om gHo$ `m|{H$ A ` {V`moJr H o$Z ~ZmZo Ho$ {bE dMm{bV _erZm| H$m `moJ H$a aho h & EH$ {d V V {d bofU Ho$ ~mX ZdrZV_ VH$ZrH$ Ho$ gmW EH$ ZB dMm{bV _erZ H $` H$aZo H$m {ZU ` {b`m J`m & `h ^r {ZU ` {b`m J`m {H$ Bg _erZ Ho$ {bE {d m XrK H$mbrZ {d mr` moVm| go EH${ V {H$`m OmE & Amerf O Z Zo ~h V-gr _erZm| H$s VwbZm H$s Am a Cg _erZ _| {Zdoe H$aZo H$m {ZU ` {b`m Omo {ZdoeH$ mm Am| H$mo A{YH$V_ {V\$b Xo gHo$ & (H$) Amerf O Z mam {bE JE {d mr` {ZU ` H$mo nhMm{ZE & (I) Cn`w $ (H$) _| nhMmZo JE {ZU ` H$mo ^m{dV H$aZo dmbo {H$ ht VrZ H$maH$m| H$mo g_PmBE & 3 G. Motors is the manufacturer of sophisticated cranes. The Production manager of the company, reported to the Chief Executive Officer, Ashish Jain that one of the machines used in manufacturing sophisticated cranes had to be replaced to compete in the market, as other competitors were using automatic machines for manufacturing cranes. After a detailed analysis, it was decided to purchase a new automatic machine having the latest technology. It was also decided to finance this machine through long term sources of finance. Ashish Jain compared various machines and decided to invest in the machine which would yield the maximum returns to its investors. (a) Identify the financial decision taken by Ashish Jain. (b) Explain any three factors affecting the decision identified in (a) above. 66/2/1 7 P.T.O. I S> g SECTION C 14. `mdgm{`H$ n`m daU H$s {H$ ht Mma {deofVmAm| H$mo g_PmBE & AWdm "{d_w rH$aU' H$s {H$ ht Mma {deofVmAm| H$mo g_PmBE & 4 4 Explain any four features of business environment. OR Explain any four features of demonetization . 15. df 2005 _| Hw$Umb Zo EH$ H$n S>m H$ nZr Ho$ C nmXZ {d^mJ _| H$m` embm (em n) Va na ~ YH$ Ho$ $n _| nX^ma J hU {H$`m & CgHo$ A N>o H$m` Ho$ H$maU dh df 2010 _| H$ nZr H$m Cn-C nmXZ ~ YH$ ~Z J`m & CgHo$ nmg {V R>m Ed `m{V Wr VWm H$ nZr _| g^r CgH$m g _mZ H$aVo Wo & 1 _mM , 2019 H$mo Cgo H$ nZr Ho$ gm_m ` ~ YH$ Ho$ nX na nXmo V H$a {X`m J`m & Hw$Umb AnZr nXmo {V na ~h V Iwe Wm `m|{H$ A~ dh dmo ~Z J`m Wm {OgHo$ dh `mo ` Wm & EH$ A N>o ~ YH$ Ho$ $n _| Hw$Umb Zo Amd `H$Vm-H $_ {g m V H$mo g_PH$a Omo {d{^ _m `VmAm| na AmYm[aV h , AnZo AYrZ Wm| H$mo A{^ o[aV H$aZo H$m {ZU ` {b`m & CgZo `h AZw^d {H$`m {H$ `{ $`m| H$m `dhma CZH$s Amd `H$VmAm| na {Z^ a H$aVm h Am a EH$ ~ YH$ AnZo H$_ Mm[a`m| H$s Amd `H$VmAm| H$mo g Vw Q> H$aHo$ CZHo$ `dhma H$mo ^m{dV H$a gH$Vm h & (H$) Amd `H$Vm-H $_ {g m V H$s EH$ _m `Vm H$m C boI Cn`w $ AZw N>oX _| {H$`m J`m h & Bg {g m V H$s A ` VrZ _m `VmAm| H$m C boI H$s{OE & (I) nXmo {V mam Hw$Umb H$s H$m Z-gr Amd `H$VmE g Vw Q> h B , C boI H$s{OE & Kunal joined as a shop level manager in the Production department of a textile company in the year 2005. Because of his good work, he became the Deputy Production Manager of the company in the year 2010. He had status and prestige and was well-respected by all in the company. On 1st March, 2019, he was promoted as the General Manager of the company. Kunal was very happy on his promotion as now he had become what he was capable of becoming. As a good manager, Kunal decided to motivate his subordinates, after understanding the Need Hierarchy theory which is based on various assumptions. He realised that people s behaviour is based on their needs and the manager can influence the behaviour of his employees by satisfying their needs. (a) One of the assumptions of Need Hierarchy theory is stated in the above paragraph. State the other three assumptions of this theory. (b) State the needs of Kunal which are being satisfied through promotion. 66/2/1 8 4 16. 2010 go "\y$S >g B {S>`m {b{_Q>oS>' H$ nZr n Ho$ S> Oyg Ho$ C nmXZ _| g b Z h & Bg Ad{Y _| ~h V go {V`mo{J`m| Zo ~m Oma _| doe {H$`m VWm "\y$S >g B {S>`m {b{_Q>oS>' H$mo H${R>Z MwZm Vr Xo aho h & Bg MwZm Vr H$m gm_Zm H$aZo Ho$ {bE VWm ~m Oma _| {h gm ~ T>mZo Ho$ {bE H$ nZr Zo nwamZr _erZar H$mo < 100 H$amo S> H$s AZw_m{ZV bmJV go ZB _erZar go ~XbZo H$m {ZU ` {H$`m & Bg {d m H$mo EH${ V H$aZo Ho$ {bE H$ nZr Zo 9% G$Un m| H$mo {ZJ {_V H$aZo H$m {ZU ` {b`m & H$ nZr Ho$ {d m {d^mJ Zo AZw_mZ bJm`m {H$ BZ 9% G$Un m| H$mo {ZJ {_V H$aZo H$s AZw_m{ZV bmJV < 10,00,000 hmoJr & H$ nZr Bg bmoQ>oeZ bmJV H$mo nyam H$aZm MmhVr h & (H$) Bg C o ` Ho$ {bE H$ nZr mam {ZJ {_V {H$E OmZo dmbo n H$mo g_PmBE & (I) {d mr` ~m Oma Ho$ {H$g H$ma _| Cn`w $ (H$) _| g_PmE JE n H$m boZ-XoZ {H$`m OmVm h ? `h ^r g_PmBE {H$ Bg ~m Oma _| n {H$VZo gwa{jV hmoVo h & 4 Foods India Ltd. is a company engaged in the production of packaged juice since 2010. Over this period, a large number of competitors have entered the market and are putting a tough challenge to Foods India Ltd. . To face this challenge and to increase its market share, the company has decided to replace the old machinery with an estimated cost of < 100 crores. To raise the finance, the company decided to issue 9% debentures. The Finance department of the company has estimated that the cost of issuing the 9% debentures will be < 10,00,000. The company wants to meet its floatation cost. (a) Explain the instrument that the company may issue for this purpose. (b) In which type of financial market, is the instrument explained in (a) above traded ? Also explain how safe the instruments are in this market. 17. Cn^mo $m g ajU A{Y{Z`_, 1986 Ho$ mdYmZm| Ho$ AZwgma "Cn^mo $m' H$s n[a^mfm Xr{OE & 4 AWdm Eogr {H$ ht AmR> amhVm| H$m C boI H$s{OE Omo Cn^mo $m H$mo Cnb Y h , `{X AXmbV {eH$m`V H$s `WmW Vm go g Vw Q> hmo & 4 Define a Consumer according to the provisions of the Consumer Protection Act, 1986. OR State any eight reliefs available to the consumer, if the court is satisfied about the genuineness of the complaint. 66/2/1 9 P.T.O. 18. EH$ C nmX Ho$ _y `-{ZYm aU H$mo ^m{dV H$aZo dmbo {H$ ht Mma H$maH$m| H$mo g_PmBE & 4 Explain any four factors which affect the fixation of price of a product. 19. " _mQ> Q>oeZar {b{_Q>oS>' AnZo ZE moOo Q> Ho$ {bE < 40,00,000 Ho$ H$mof EH${ V H$aZm MmhVr h & Bg am{e H$mo EH${ V H$aZo Ho$ {bE ~ YZ G$U VWm g_Vm Ho$ {Z Z{b{IV {_l Ho$ ~mao _| gmoM ahm h : {dH$ n ny Or T>m Mm g_Vm G$U I (<) II (<) III (<) 40,00,000 30,00,000 10,00,000 0 10,00,000 30,00,000 A ` {ddaU {Z Z{b{IV h : G$U na `mO Xa 9% g_Vm A em| H$m A {H$V _y ` < 100 {V H$a Xa 30% `mO Ed H$a go nyd Am` (EBIT) < 8,00,000 (H$) VrZm| {dH$ nm| _| go {H$g {dH$ n Ho$ A VJ V H$ nZr g_Vm na `mnma H$m bm^ CR>m gH$Vr h ? (I) `m G$U _| d { Ho$ gmW {V A e AmJ_ _| h_oem d { hmoVr h ? Smart Stationery Ltd. wants to raise funds of < 40,00,000 for its new project. The management is considering the following mix of debt and equity to raise this amount : Capital Structure Equity Debt Alternative II (<) 30,00,000 10,00,000 I (<) 40,00,000 0 III (<) 10,00,000 30,00,000 Other details are as follows : Interest Rate on Debt Face Value of Equity Shares 9% < 100 each Tax Rate Earning Before Interest and Tax (EBIT) 30% < 8,00,000 (a) Under which of the three alternatives will the company be able to take advantage of Trading on Equity ? (b) Does Earning Per Share always rise with increase in debt ? 66/2/1 10 4 I S> X SECTION D 20. "g_ d`' H$s {H$ ht nm M {deofVmAm| H$mo g_PmBE & AWdm 5 " ~ Y' H$s {H$ ht nm M {deofVmAm| H$mo g_PmBE & 5 Explain any five characteristics of Co-ordination . OR Explain any five characteristics of Management . 21. {dH$mg, "`oboQ> {b{_Q>oS>' H$ nZr H$m _w ` MmbZ A{YH$mar Wm, Omo ^maVr` ajm godmAm| H$mo C V gm Q>do`a gmo `yeZ XmZ H$a ahm Wm & do {nN>bo ~mah dfm] go `dgm` g\$bVmnyd H$ Mbm aho Wo Am a A N>o bm^ A{O V H$a aho Wo & bo{H$Z {nN>bo EH$ df go C hm|Zo `h _hgyg {H$`m {H$ `dgm` H$mo ~ S>o AmXoe {_b aho h , {OZH$s ny{V g_` na H$s Om ahr h , {\$a ^r AmJ_ KQ>Vo Om aho h & {dH$mg BgH$m nVm Zht bJm nm ahm Wm {H$ g_ `m H$hm h & CgZo {H $`mAm| H$s J{V na {ZH$Q> go {ZarjU H$aZm Ama ^ {H$`m `m|{H$ dh `h g_P nm ahm Wm {H$ H$ht Hw$N> JbV h & Bggo nhbo {H$ `dgm` H$mo H$moB ~ S>m ZwH$gmZ hmo OmE, dh H$moB H$m` dmhr H$aZm MmhVm Wm & {dH$mg Zo EH$ gmB~a gwajm {deofk H$mo {Z`w $ {H$`m {OgZo H$ nZr H$s J{V na {ZJamZr aIr Am a nm`m {H$ H$ `yQ>a MmbH$ H$ `yQ>a _| go Hw$N> {dp Q>`m hQ>m ahm Wm Am a AmJ_ H$mo AnZr Oo~ _| S>mb ahm Wm & dh nH$ S>m J`m Am a Cgo nw{bg Ho$ hdmbo H$a {X`m J`m & Bggo g JR>Z _| AmXoe Ed AZwemgZ H$m dmVmdaU ~Zm Am a H$_ Mm[a`m| Ho$ ~oB _mZ `dhma H$mo H$_ H$aZo _| ghm`Vm {_br & (H$) Cn`w $ AZw N>oX _| ~ Y Ho$ {Og H$m` na H$me S>mbm J`m h , Cgo nhMm{ZE & (I) Eogo H$moB Mma A ` VarHo$ ^r ~VmBE {OZgo ~ YZ H$m `h H$m` g JR>Z H$s ghm`Vm H$a gH$Vm h & 5 Vikas was the Chief Operating Officer of Yalet Ltd. , a company providing advanced software solutions to Indian Defence Services. They had been carrying on business successfully for the last twelve years and earning enough profits. But from the last one year, they realised that though the business is getting big orders which are being fulfilled in time, even then the revenues kept on decreasing. Vikas was not able to find out where the problem was. He started keeping a close check on the progress of activities as he could sense that something was wrong. He wanted to take some action before any major damage could be done to the business. Vikas appointed a cyber security expert who monitored the company s processes and found out that the computer operator was deleting the entries from the computers and pocketing the revenues. He was caught and handed over to the police. This created an atmosphere of order and discipline in the organisation and helped in minimising dishonest behaviour on the part of the employees. 66/2/1 11 P.T.O. 22. (a) Identify the function of management highlighted in the above paragraph. (b) Explain any four other ways in which this function of management may help the organisation. "nw nm Obr {b{_Q>oS>' Mm H$boQ>, {~ Hw$Q>, Ho$H$ VWm Bgr H$ma Ho$ A ` C nmXm| Ho$ {Z_m Vm h & H$ nZr A N>o bm^ C n Zht H$a nm ahr h & H$ nZr Ho$ {dnUZ ~ YH$ gm a^ Zo, H$maUm| H$m nVm bJmZo Ho$ {bE EH$ gd}jU {H$`m & gd}jU Ho$ n[aUm_m| go nVm Mbm {H$ C m_ JwUd mm Ho$ ~mdOyX Cn^mo $m Bg H$ nZr Ho$ C nmXm| H$mo {V`mo{J`m| Ho$ C nmXm| go {^ Zht H$a nm aho Wo & Cn^mo $m "nw nm Obr {b{_Q>oS>' Ho$ C nmXm| H$mo CZH$s A N>r JwUd mm Ho$ H$maU ~ma-~ma IarXZm MmhVo Wo bo{H$Z do ~m Oma _| BgHo$ C nmXm| H$s nhMmZ Zht H$a nm aho Wo & BgHo$ H$maU H$ nZr H$s {~H $s _| d { Zht hmo nm ahr Wr, n[aUm_ d $n bm^ An`m V Wo & {dnUZ ~ YH$, gm a^ Zo A~ AZw^d {H$`m {H$ "nw nm Obr {b{_Q>oS>' C nmX go g ~p YV ~h V _h dnyU {ZU `m| _| EH$ {ZU ` boZm ^yb JB h & "nw nm Obr {b{_Q>oS>' H$m Z-gm {ZU ` bo {H$ BgHo$ Cn^mo $m ~m Oma _| BgHo$ C nmXm| H$s nhMmZ H$a gH|$ ? `{X Cn`w $ {ZU ` bo {b`m OmE, Vmo "nw nm Obr {b{_Q>oS' d BgHo$ Cn^mo $mAm| H$mo H$m Z-H$m Z go bm^ {_b|Jo, g_PmBE & Pushpanjali Ltd. , is manufacturing chocolates, biscuits, cakes and other similar products. The company is not generating enough profits. Saurabh, the Marketing manager of the company got a survey conducted to find out the reasons. The findings of the survey revealed that in spite of better quality, the customers were not able to distinguish the products of the company from its competitors. Though the customers wanted to buy the products of Pushpanjali Ltd. again and again because of its good quality, but they were not able to identify its products in the market. Because of this, the sales of the company could not pick up resulting in inadequate profits. Saurabh, the Marketing manager now realised that Pushpanjali Ltd. had forgotten to take one of the most important decisions related to the product. What decision should Pushpanjali Ltd. take so that its customers are able to identify its products in the market ? Explain the benefits that may result to Pushpanjali Ltd. and its customers if the above decision is taken. 66/2/1 12 5 I S> ` SECTION E 23. d km{ZH$ ~ Y H$s {Z Z{b{IV VH$ZrH$m| H$mo g_PmBE : 6 (H$) g_` A ``Z; (I) J{V A ``Z; VWm (J) H$m`m _H$ \$moa_ Z{en & AWdm gm_m ` n ~ Y Ho$ {Z Z{b{IV {g m Vm| H$mo g_PmBE : 6 (H$) H$m` {d^mOZ; (I) A{YH$ma Ed C maXm{` d; VWm (J) AZwemgZ & Explain the following techniques of scientific management : (a) Time Study; (b) Motion Study; and (c) Functional Foremanship. OR Explain the following principles of general management : 24. (a) Division of Work; (b) Authority and Responsibility; and (c) Discipline. df 2000 _| "B -gmo `ye g {b{_Q>oS>' Zo AnZo MmbZ Ama ^ {H$E & BgHo$ WmnZ Ho$ g_` H$ nZr Ho$ nmg Ho$db Xg H$_ Mmar VWm Xmo {d^mJ Wo, EH$ C nmXZ {d^mJ VWm EH$ emg{ZH$ {d^mJ & {nN>bo Hw$N> dfm] _| H$ nZr mam Amny{V {H$E JE C nmXm| VWm XmZ H$s JB godmAm| Zo bmoH${ `Vm m V H$s & ~ YZ H$mo H$_ Mm[a`m| H$s `mo `VmAm| _| {d dmg Wm Am a Bg{bE C h| H$m` H$aZo H$s dV Vm Xr JB Wr & ~ YZ Zo `h nhMmZm {H$ g JR>Z _| {d{^ Vam| na {ZU ` boZo dmbm| H$mo A{YH$ dV Vm Xr OmZo H$s Amd `H$Vm h & C hm|Zo 66/2/1 13 P.T.O. EH$ Zr{VJV {ZU ` {b`m {H$ C A{YH$m[a`m| H$m AYrZ Wm| na {Z` U H$_ hmoZm Mm{hE & Bggo g JR>Z _| AYrZ Wm| H$s ^y{_H$m ~ T> JB Am a A~ do A{YH$ g `m _|, gmW hr _h dnyU {ZU `m| H$mo boZo H$s p W{V _| Wo & BgHo$ n[aUm_ d $n Bg `dgm` Zo ~h V go jo m| _| {d{dYVm m V H$a br & dV _mZ _| BgH$m MmbZ nyao Xoe _| hmo ahm h VWm BgH$s {dXoem| _| gmV emImE h & BgH$m g JR>Zm _H$ T>m Mm A~ {d^mJr` T>m Mo _| n[ad{V V hmo J`m h Am a Xg hOma bmoJ Bg H$ nZr _| H$m_ H$a aho h & (H$) ~ Y H$s Cg AdYmaUm H$mo nhMm{ZE {OgH$s ghm`Vm go H$ nZr Zo ~h V go jo m| _| {d{dYVm m V H$a br VWm {dXoem| _| BgH$s emImE Imob bt & (I) Cn`w $ (H$) _| nhMmZr JB AdYmaUm Ho$ _h d Ho$ nm M {~ X g_PmBE & E-Solutions Ltd. started its operations in the year 2000. At the time of its inception, the company had only ten employees with two departments, a Production department and an Administration department. The products supplied and the services provided by the company started gaining popularity over the years. The management had faith in the abilities of the employees and thus they allowed them freedom of action. The management recognised that the decision-makers at different levels of the organisation need to be given more autonomy. They took a policy decision that there will be less control of superiors over subordinates. This increased the role of the subordinates in the organisation and now they were in a position to take numerous as well as important decisions. As a result, its business has diversified into many areas. Presently, it has its operations throughout the country with seven branches overseas. Its organisational structure has now changed into divisional structure and ten thousand people are working with the company. (a) Identify the concept of management which helped the company to diversify into many areas and branches abroad. (b) Explain five points of importance of the concept identified in (a) above. 66/2/1 14 6 25. "E Q>aQ>oZ_|Q> B {S>`m {b{_Q>oS>' H$m {ZJ_Z, `mohmam|, H$m` H $_m| VWm Xoe H$s Bgr H$ma H$s g_ gm H ${VH$ {damgV go g ~ {YV A ` J{V{d{Y`m| H$m Am`moOZ H$a bmoJm| H$m _Zmoa OZ H$aZo Ho$ C o ` go {H$`m J`m h & H$ nZr Ho$ ~ YZ _| H$bm, gm{h ` VWm g H ${V go g ~ {YV {g `{ $ d h & C hm|Zo `h {ZU ` {b`m h {H$ do C^aVo h E `wdm g JrVkm|, H${d`m| VWm H$bmH$mam| H$mo EH$ _ M XmZ H$a|Jo & H$ nZr Zo AnZr g JR>Zm _H$ g aMZm H$m {ZYm aU EH$ O gr {H $`mAm| H$m g_yhZ H$aHo$ {H$`m h & BgHo$ n MmV {d{^ {d^mJm| Ho$ _wIm| H$s {Z`w{ $ ^r H$a Xr JB h & {Zem Zo, Omo EH$ {d^mJr` _wI h , {Z`w $ {H$E OmZo dmbo `{ $`m| H$s g `m, H$ma VWm Amd `H$ `mo `Vm H$m {d bofU H$a {b`m h & H$m` -{ddaU H$mo {bIZo H$s {H $`m _| Omo gyMZm C n h B Cgo VWm C _rXdma Ho$ dU Z H$mo {dkmnZ Ho$ "[a $ nXm|' H$mo {dH${gV H$aZo Ho$ {bE Cn`moJ {H$`m J`m Wm & Bgo q Q> _r{S>`m _| H$m{eV Am a Bbo Q >m {ZH$ _r{S>`m _| gm[aV {H$`m J`m & Bggo AmdoXZm| H$s ~m T> Am JB & Cn`w $ M{M V {H $`m H$mo nyam H$aZo Ho$ {bE {Zem mam {Z nm{XV {H$E OmZo dmbo A ` MaUm| H$mo g_PmBE & 6 Entertainment India Ltd. has been incorporated with the objective of entertaining people by organising festivals, programmes and other similar events depicting the rich cultural heritage of the country. The company management has renowned personalities from the field of art, literature and culture. They decided to give a platform to young budding musicians, poets and artists. The company decided its organisational structure by grouping similar jobs together. Thereafter, the heads of different departments were also appointed. Nisha, one of the heads, did an analysis of the number, type and qualification necessary for people to be appointed. The information generated in the process of writing the job description and the candidate profile was used to develop Situations vacant advertisement. This was published in print media and flashed in electronic media. This brought in a flood of response. Explain the other steps which Nisha has to perform to complete the process being discussed above. 66/2/1 15 P.T.O.

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