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UGC NET JUN 2010 : MANAGEMENT PAPER III

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Signature and Name of Invigilator Roll No. 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ J 17 PAPER-III MANAGEMENT Number of Pages in this Booklet : 24 Instructions for the Candidates 1. Write your roll number in the space provided on the top of this page. 2. Answer to short answer/essay type questions are to be given in the space provided below each question or after the questions in the Test Booklet itself. No Additional Sheets are to be used. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. 4. Read instructions given inside carefully. 5. One page is attached for Rough Work at the end of the booklet before the Evaluation Sheet. 6. If you write your name or put any mark on any part of the Answer Sheet, except for the space allotted for the relevant entries, which may disclose your identity, you will render yourself liable to disqualification. 7. You have to return the test booklet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. 8. Use only Blue/Black Ball point pen. 9. Use of any calculator or log table etc., is prohibited. J-1710 Roll N o.____________________________ (In words) Test Booklet No. 10 Time : 2 1/2 hours] (In figures as per admission card) [Maximum Marks : 200 Number of Questions in this Booklet : 26 1. 2. , 3. , - - : (i) - - (ii) - / - - 4. 5. - (Rough Work) 6. - , 7. - 8. / 9. ( ) P.T.O. MANAGEMENT PAPER III III Note : This paper is of two hundred (200) marks containing four (4) sections. Candidates are required to attempt the questions contained in these sections according to the detailed instructions given therein. : (200) (4) J-1710 2 SECTION I I Note : This section consists of two essay type questions of twenty (20) marks each, to be answered in about five hundred (500) words each. (2 20 = 40 marks) : (500) (2 20 = 40 ) 1. Define the term Training and Development . Explain the importance and methods of training and development. OR / What are the major functions of a distribution channel ? Briefly explain each of them. - ? OR / What are the different conflicting views on capital structure ? Describe the Modigliani and Miller theory on relationship between capital structure and value of firm. - ? OR / What are the advantages and disadvantages of free international trade ? What is an infant industry argument in favour of trade protection ? 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Explain the term Industrial Relations . Discuss its importance. OR / What are the pricing methods ? Explain which pricing strategies are adopted for new products. ? OR / Describe the important elements of forward contracts, futures and options. How can they be used as risk management tools ? , ( ) ? OR / What do you mean by foreign exchange rate ? How this exchange rate is determined ? Briefly explain the main determinants of foreign exchange rate in India. ? ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 6 _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 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SECTION II II Note : This section contains three (3) questions from each of the electives/specializations. The candidate has to choose only one elective/specialization and answer all the three questions from it. Each question carries fifteen (15) marks and is to be answered in about three hundred (300) words. (3 15 = 45 marks) : / (3) / (15) (300) (3 15 = 45 ) 3. 4. Elective I - I Explain the term Collective Bargaining . Discuss the pre-requisite conditions for Collective Bargaining. What do you mean by workers participation in Management ? Discuss the conditions for its success. ? 5. Explain the concept of Industrial Conflict. Discuss the different causes of industrial conflicts. OR / 3. Elective II - II What is services marketing ? In what ways it is different from marketing of tangible goods ? ? ? 4. 5. What is Psychographics ? In which marketing context such a segmentation can be useful ? ? ? Discuss various methods of determining advertising budget ? Which method, according to you, uses the most logical approach ? ? OR / 3. Elective III III How is risk-return relationship explained by Capital Asset Pricing Model (CAPM) ? How does Arbitrage Pricing Theory (APT) overcome the shortcomings of CAPM ? ( . . . ) ? ( . . .) . . . . ? 4. Do dividends have a bearing on share valuation ? Discuss the models which assume that investment and dividend decisions are related with each other. - ? J-1710 10 5. What are the costs associated with inventory management ? Illustrate the use of Economic Order Quantity. ? OR / 3. Elective IV IV Briefly explain the major Regional Trade Agreements. Are Regional Trade Agreements trade promoting or trade diverting ? ? 4. Critically examine the challenges and emerging opportunities for future global business. 5. What is exchange rate regime ? Differentiate between fixed exchange rate regime and fully flexible exchange rate regime. ? ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 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_______________________________________________________________________________________________ SECTION III III Note : This section contains nine (9) questions of ten (10) marks, each to be answered in about fifty (50) words. (9 10 = 90 marks) : - (10-10) (9) (50) (9 10 = 90 ) 6. Briefly explain the concepts of factor productivity, factor intensity and returns to scale under production analysis. , _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 7. What is Organisational Behaviour ? Discuss its significance. ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 17 P.T.O. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 8. What is Job Analysis ? Discuss its methods. - ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 9. Describe the strategies to be adopted to expedite the recovery of receivables. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 18 _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 10. Distinguish between Marketing Information System and Marketing Research. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 11. What are the objectives of Production Management ? Discuss the 5 P s of Production Management. ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 19 P.T.O. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 12. The weekly wages of 2000 workers in a factory is normally distributed with a mean of Rs. 200 and a standard deviation of Rs. 20. Estimate the lowest weekly wages of the 200 highest paid workers and the highest weekly wages of 200 lowest paid workers. [Given (1.28) = 0.90]. 2000 200 20 200 200 [ (1.28) = 0.90] _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 13. Discuss the steps involved in the selection of best strategy. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 20 _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 14. Examine the concept of corporate governance. Give the examples of corporate misgovernance. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ SECTION IV IV This section contains five (5) questions of five (5) marks each based on the following passage. Each question should be answered in about thirty (30) words. (5 5 = 25 marks) (5) (30) (5) (5 5 = 25 ) There were a series of studies conducted near Chicago at Western Electric s Hawthorne Plant between 1927 and 1932. The research originally sponsored by General Electric was conducted by Elton Mayo and his associates. Mayo was a faculty member and a consultant at Harvard. The first study involved manipulating illumination for one group of workers and comparing their subsequent productivity with the productivity of another group whose illumination was not changed. Surprisingly, when illumination was increased for the experimental group, productivity went up in both groups. Productivity continued to increase in both groups, even when the lighting for the experimental group was decreased. Not until the lighting was reduced to the level of moonlight did productivity begin to decline (and General Electric withdrew its sponsorship). Another experiment was established a piece work incentive pay plan for a group of nine men assembling terminal banks for telephone exchanges. Scientific management would have predicted that each man would try to maximize his pay by producing as many units as possible. Mayo and his associates, however, found that the group itself informally established an acceptable level of output for its members. Workers who overproduced were branded rate busters and underproducers were labelled chislers . To be accepted by the group J-1710 21 P.T.O. workers produced at the accepted level. As they approached this acceptable level of output, workers slacked off to avoid overproducting. Other studies, including an interview program involving several thousand workers led Mayo and his associates to conclude that human behaviour was much more important in the workplace than had been previously believed. In the lighting experiment, the results were attributed to the fact that both groups received special attention and sympathetic supervision for perhaps the first time. The incentive pay plans did not work because wage incentives were less important to the individual workers than was social acceptance in determining output. In short, individual and social processes played a major role in shaping worker attitudes and behaviour. Researchers monitored how productivity changed as a result of changes in working conditions. The Hawthorne studies and subsequent experiments lead scientists to the conclusion that the human element is very important in the workplace. 1927 1932 , , , ( ) , - , , , , , , , - - , - , - 15. Explain the contributions of Elton Mayo in the area of Management. _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ J-1710 22 16. How can productivity be increased according to Mayo s experiment ? ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 17. Where and under what conditions did Elton Mayo conduct his experiments ? ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 18. What is the experiment regarding Work Incentive Pay Plan ? - ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ 19. Who are called rate busters and Chislers ? ? _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ ________ J-1710 23 P.T.O. FOR OFFICE USE ONLY Marks Obtained Marks Obtained Question Number 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Total Marks Obtained (in words) ........................................... (in figures) .......................................... Signature & Name of the Coordinator ................................... (Evaluation) J-1710 Date ......................... 24

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