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UGC NET JUN 2008 : MANAGEMENT PAPER III

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Signature and Name of Invigilator Roll No. (In figures as per admission card) 1. (Signature) (Name) Roll No. 2. (Signature) (Name) Test Booklet No. J 1 7 0 8 Time : 2 hours] (In words) PAPER III MANAGEMENT Number of Pages in this Booklet : 40 [Maximum Marks : 200 Number of Questions in this Booklet : 26 Instructions for the Candidates U U 1. Write your roll number in the space provided on the top of this page. 1. U DU U S U U U U U 2. U U U, U S U U 2. Answers to short answer/essay type questions are to be given in the space provided below each question or after the questions in the Test Booklet itself. U U No Additional Sheets are to be used. 3. U U U, - S U U U - S U U 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) - S U U U U U U U S U U- U S S U U (i) To have access to the Test Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) U DU U U U - S DU U U U U U U S DU / U U U U U S S U U U U U S U U - S U U - S U UQ (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the question booklet will be replaced nor any extra time will be given. 4. U U 4. Read instructions given inside carefully. 5. One page is attached for Rough Work at the end of the booklet before the Evaluation Sheet. 5. U U- S (Rough Work) U U DU 6. If you write your name or put any mark on any part of the Answer Sheet, except for the space allotted for the relevant entries, which may disclose your identity, you will render yourself liable to disqualification. 6. U- S U , U U U U 7. U # U U- S U U U U U # U U U U 7. You have to return the Test booklet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. 8. / U Z U S U 8. Use only Blue/Black Ball point pen. 9. Use of any calculator or log table etc. is prohibited. 9. U ( U U) U U 10. There is NO negative marking. 10. U U J 1708 1 P.T.O. MANAGEMENT PAPER III - III NOTE : This paper is of two hundred (200) marks containing four (4) sections. Candidates are required to attempt the questions contained in these sections according to the detailed instructions given therein. (200) (4) S J 1708 2 SECTION - I U I Note : This section contains five (5) questions based on the following paragraph. Each question should be answered in about thirty (30) words and each carries five (5) marks. (5x5=25 marks) ( 5) (30) ( 5) (5x5=25 ) The number of failures with empowerment attempts is much more in comparison to its success rate. This is mainly because of two prime reasons : firstly, this is due to the half hearted attempts of management in implementation of empowerment. Secondly it takes longer time than expected to institutionalise empowerment culture because the authority structures in the organisation are existing ever since the concept of industry came in. Following are the experiences of a writer as employee empowerment : Employee empowerment is impossible in practice because empowerment is incompatible with strong leadership and is an efficient way to control an organisation. For example, a company touted for its empowerment practices for a long time, concluded that empowerment appears to be an attractive and sometimes successful approach but only for medium sized ambitions. A case study entitled The empowerment effort that came undone describes a situation where the president of a company empowered a team to deal with declining sales. The effort fell apart on presenting their recommendations to the company s management team : the solutions were criticised as being unworkable. It was found that employees did not have the authority to make anything happen ; boundaries were not clearly defined. Too much was expected too fast without ensuring that everyone in the company knew what empowerment was about. Another study conducted in 1995 found that, unless the culture of an organisation is appropriate, employee empowerment efforts are doomed to fail. The study led to the conclusion that, empowerment is not for every organisation. It should be undertaken only when it fits an internal or external need and when the people and the systems are willing to make changes. This willingness can be determined by looking at the issues of control and power, trust and inclusion, and risk-taking. If employee empowerment is successful, unions became virtually futile, as their role of mediating between employee and management is no longer needed. The other view is that, employee empowerment is nothing more than a new form of exploitation, taxing people s minds as well as their hands while providing them with no real castrol of their work. These employers seem to define J 1708 3 P.T.O. empowerment as having production employees taking on responsibility previously performed by the supervisor or by a skilled tradesperson. This is considered as incomplete empowerment as there is no authority or capacity to mobilise resources to get anything done. The other school of thought equate employee empowerment to a management by stress approach that pushes people and systems to the breaking point by increasingly forcing workers to do more with less. In a case study of automobile industry, it was found that empowerment was working, but only to a point. Workers get control over doing things like stopping the production line over quality issues and cross training, yet the work that they do is standardised and controlled by the management. Responsibilities that were transferred to employees were things like ability to hand out pay cheques on payday. They were more symbolic than substantive. U - U U U U U U, U S S U l U S U U U U U U U U U U U U , U U U , U U , c U U U - h U U U U U U U U U S U U U U U , U U U U U U S C U U U U , U U , 1995 , m U U S U U c U U U U U s M S U U U U U U, U U g U U U U U S U U S U J 1708 4 U U U U M U U S U U U U U U U U U U UU U U U U U U U U U m U U U S U U U U l m U U U U U U U # g U U U U U U U U U U U U U , S 1. Implementing empowerment calls for organisation wide revolution and if pursued religiously can deliver unparallel results. Elaborate this statement and reason out your answer. U U U U U U J 1708 5 P.T.O. 2. What are the pre-requisites for implementing empowerment programme in an organisation ? U U U - ? 3. Discuss the significance of Cultural fit , leadership and total quality in the process of empowerment at organisational level. U S U U U # U U , - J 1708 6 4. Critically evaluate how is management by stress approach being equated with empowerment. m U C U U U - 5. What are the critical factors responsible for failure of empowerment ? U U U U ? J 1708 7 P.T.O. SECTION - II U II Note : This section contains fifteen (15) questions each to be answered in about thirty (30) words. Each question carries five (5) marks. (5x15=75 marks) (15) (30) (5) (5x15=75 ) 6. What is meant by Elasticity of Demand ? ? J 1708 8 7. Define Production Function. What are its managerial applications ? U ? 8. List out Hygiene factors and motivators of the Hertzberg s Two Factor Theory. U U U U U U U U U U$ J 1708 9 P.T.O. 9. Define Selection . U 10. What is Potential Assessment ? ? J 1708 10 11. Define discounted and non-discounted approaches for appraising capital budgeting decision. $ U- ^ U U U ^ U h U U 12. State bond valuation theorems. U- h J 1708 11 P.T.O. 13. How do you segment a market for Health Beverages ? S S Z ? 14. Explain different positioning strategies adopted by different shampoo brands in the market. S C U U S - U ? J 1708 12 15. What factors are considered in Plant Location ? U S U U U ? 16. Define a student t-statistic and state its uses. S U U U U -S U U S U S C J 1708 13 P.T.O. 17. Describe in brief the steps involved in designing the data base for an information system of the Management Department of your University/Institute. l / S S U U U U U U 18. What is structural analysis of industry ? How Porter s five force model can be used in industry analysis ? l U ? U U U l U ? J 1708 14 19. Identify the steps involved in business plan preparation. U U S 20. What environmental and ecological issues can crop up as ethical challenge to business ? U U U U ? J 1708 15 P.T.O. SECTION - III U III Note : This section contains five (5) questions from each of the four different electives. The candidate has to choose only one elective and answer all the five questions from it. Each question carries twelve (12) marks and is to be answered in about two hundred (200) words. (12x5=60 marks) - (5) ( 200) 12 (12x 5=60 ) Elective - I U I 21. It is unethical and bad for business to make candidates undergo a selection assessment centre without providing detailed feedback and support . Discuss. U U 22. The need to work as a team depends on the kinds of work that are carried out . Discuss. U M U U U U U 23. Why is performance appraisal a process that frequently disappoints both appraisers and appraisees ? How can these problems be overcome. c U U U- U U U ? S U 24. In what circumstances might it be appropriate to base individual payment on team performance. Discuss. U U U U U S 25. Discuss changing paradigms of Industrial Relations in the wake of globalisation. U l OR / J 1708 16 Elective - II II 21. What is Market Segmentation ? Explain the bases for Market segmentation. U U ? U U U 22. Distinguish between micro marketing environment and macro marketing environment. U U U 23. Elucidate different pricing strategies. U U 24. Distinguish between Advertising and Publicity. U U U 25. Examine how products are advertised on the internet in recent times. S U U U U U OR / Elective - III III 21. Explain Arbitrage Pricing Theory with reference to capital market. U h 22. Discuss Modigliani-Miller approach for capital structure. - U U - U U 23. Discuss Walter-model and Gordon-model for dividend policy and valuation. - U U U- U U U - U U 24. Discuss Black-scholes option valuation model. -S - U U 25. Discuss determinants of working capital requirement. U U OR / J 1708 17 P.T.O. Elective - IV IV 21. Critically analyse the policies relating to and performance of the SEZs. . . U U 22. Discuss the recent trends in international marketing logistics. U c U S U 23. Critically examine the impact of Foreign Institutional Investment on Indian capital market. U U U 24. Discuss the role of WTO in international trade. U c U U U . U . . 25. Explain how technology transfer strategies of the developed countries influence the economics of the developing countries. U C m U U C S U U U C m U S U U U C S U U J 1708 18 J 1708 19 P.T.O. J 1708 20 J 1708 21 P.T.O. J 1708 22 J 1708 23 P.T.O. J 1708 24 J 1708 25 P.T.O. J 1708 26 J 1708 27 P.T.O. J 1708 28 J 1708 29 P.T.O. SECTION - IV IV Note : This section consists of one essay type question of forty (40) marks to be answered in about one thousand (1000) words on any of the following topics. (40x1=40 marks) (40) , (1000) (40x1=40 ) 26. Discuss the changing role of HR functions in post globalisation era, and explain the role of today s HR manager in managing effects of globalisation with respect to strategy, structure, and systems at organisational level. Explain with suitable examples. U U U m U U S U U U , U U S U m U OR/ Elucidate the advantages and disadvantages of using internet as a marketing medium. Explain in a country like India how marketing through internet is working. M U U U U U U U , OR/ Discuss tools of financial analysis. Explain its role in interpretation and signalling of corporate health. U U -S S U OR/ Critically analyse the role of GATS and TRIPS in international business. U C U U OR/ J 1708 30 What is meant by a transportation problem ? Formulate the typical transportation problem as a linear programming problem. Discuss the steps of Vogel s Approximation Method for obtaining an initial basic feasible solution to a transportation problem. U S U S ? C U S U S U S M U S U S U # U J 1708 31 P.T.O. J 1708 32 J 1708 33 P.T.O. J 1708 34 J 1708 35 P.T.O. J 1708 36 J 1708 37 P.T.O. J 1708 38 J 1708 39 P.T.O. FOR OFFICE USE ONLY 1 26 51 76 2 27 52 77 3 28 53 78 4 29 54 79 5 30 55 80 6 31 56 81 7 32 57 82 8 33 58 83 9 34 59 84 10 35 60 85 11 36 61 86 12 37 62 87 13 38 63 88 14 39 64 89 15 40 65 90 16 41 66 91 17 42 67 92 18 43 68 93 19 44 69 94 20 45 70 95 21 46 71 96 22 47 72 97 23 48 73 98 24 49 74 99 25 50 75 Marks Obtained Question Number Marks Obtained Question Number Marks Obtained Question Number Marks Obtained Question Number Marks Obtained 100 Total Marks Obtained (in words) ..................................... (in figures) .................................... Signature & Name of the Coordinator ............................... (Evaluation) J 1708 Date ............................. 40

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Additional Info : Ugc Net June 2008 Question Paper - Managemrnt Paper III
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