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THE INDIAN PUBLIC SCHOOL II MODEL EXAMINATION, JANUARY 2015 COMMERCIAL STUDIES Marks : 80 Time : 2 hrs Grade : X Candidates are allowed additional 15 minutes for only reading the paper. You will not be allowed to write during the first 15 minutes. This time is to spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers. ------------------------------------------------------------------------------------------------------------------Attempt all questions from Section A and any four questions from Section B. The intended marks for questions or part of questions are given in brackets []. ------------------------------------------------------------------------------------------------------------------ SECTION A (40 Marks) Attempt all questions from this section. Question 1 Distinguish between: (a) A stakeholder and a customer [2] (b) A Warehouse Receipt and a Warehouse warrant [2] (c) Brand loyalty and equity [2] (d) Revenue receipt and capital receipt [2] Question 2 (a) State the importance of preparing Trading Account. [2] (b) What is meant by Discounting bills facility given by a Commercial Bank? [2] (c) State any two advantages of Air transport [2] (d) State any two objectives of preparing a Balance sheet. [2] Page 1 Of 2 Question 3. (a) What is meant by the term 'trade mark'? [2] (b) What is the meaning of advertising? [2] (c) Explain 'Insurable risk' [2] (d) What is meant by 'Utmost good faith'? [2] Question 4. (a) What is the role of transport in Commerce? [2] (b) What are the salient features of Chipco Movement? [2] (c) What are the risks in business? [2] (d) What is the necessity of warehousing? [2] SECTION B (40 Marks) Attempt any four questions from this Section Question 5. (a) What are the important legislative enactments for the provision of social security? Explain any three in detail. [5] (b) What do you mean by industrial relations and what are the factors that influence industrial relations? [5] Question 6. (a) What do you mean by liability? How do you classify liabilities? [5] (b) Explain the various methods of training. [5] Question 7. (a) Explain the legal protection available to consumers [5] (b) What are the techniques available for sales promotion? [5] Question 8. (a) Explain the concept of 'product'. What are the types of product? Explain each with an example. [5] (b) Define Communication. What are the steps in the process of communication? Explain with a diagram. [5] Question 9. What are the barriers to effective communication? How do we overcome it? 10 Question 10. Explain the functions of marketing. 10 ************************ Page 2 Of 2
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