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SMT. SULOCHANA DEVI SINGHANIA SCHOOL, THANE Class 10 Sub Commercial Applications Exam Prelims Date 8 -02-2017 Marks 100 Time 2hrs Total No. of Printed Sides 3 Attempt all the questions from Section A and any four questions from Section B The intended marks for questions or parts of questions are given in brackets[ ] SECTION A (40Marks) Answer all questions from this section Q.1. Differentiate between the following (2points each) (10) (a) Mail Order shopping and Tele shopping (b)Income and Expenditure Account and Profit and Loss Account (c) Stale Cheque and Post-dated Cheque (d) Controllable and Uncontrollable Costs (e) Off the Job and On the job method of Training Q.2. Answer in short : (10) (a) What is a Savings deposit? (b)Mention the Publics for a business Organisation. (c) What do you mean by Vestibule Training? (d) What happens to a product in the decline stage of its life cycle? (e)Differentiate between Cash Credit and Overdraft. Q.3. Answer in brief : (a) What is Group Interview? (b)What is meant by Concept Advertising? (c) What are non-renewable resources? (d) How is discounting of bill of exchange a form of bank lending? (10) (e) An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate. Q.4. Justify, either for or against, giving two reasons each: (10) (a) Competition based pricing is ideal for unbranded produts. (b) Travellers cheque make travelling safe and convenient (c) Public Relations is a planned management function (d)Advertising increases the price of the products. (e)Some costs are semi-variable in nature. SECTION B (60Marks) Answer any four questions from this section Q.5. (a) What is a Balance Sheet? Explain any three of its uses. (5) (b)Name and explain the accounting concept which says that capital should be treated as a liability for the business (5) (c)How does Central bank use the Cash Reserve Ratio and Margin Requirements to exercise control on credit in a country (5) Q.6. (a) Explain the two stages in the evolution of marketing. (5) (b)Discuss the most appropriate channel of distribution to sell heavy industrial products. (5) (c) You are the marketing manager of a Fast moving Consumer Goods(FMCG) company And you find that one of your product, a detergent powder is at its growth stage. Describe The steps that you would take to increase your sales at this stage Q.7. (5) (a) What is Bank Draft? Why it is a safe mode of money transfer? (5) (b)Briefly discuss the Money Measurement Concept. (c) What is Opportunity Cost? Explain with the help of an example. Q.8. Write short notes on: (5) (5) (a) Importance of careful selection of employees (5) (b) Factors influencing the choice of advertising media (5) (c) Industrial Banks and Agricultural Banks (5) Q.9. Glow and Shine Cosmetics Pvt. Ltd. is planning to launch a new range of anti-wrinkle creams in the Indian market. They conducted a market survey and found potential competition from Remain young . Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this, anti-wrinkle cream is opposed to print media which is largely used by them for their other products. Officials at Glow and Shine Cosmetics feel that with the correct style of Promotion they could easily be successful in the market Q.1.Identify and Explain the Pricing Strategy that is being used by Glow and Shine Cosmetics (5) Q.2. Describe the qualities that a sales man selling this product should possess (5) Q.3. Explain any two sales promotional Tools that can be used here (5) Q.10 The file in Mr.Verma s (The manager of Claimont Hotel) desk containing customer complaints was Bulging with letters received over the last few weeks. As he was had shortage of staff, unsuitable recruits who could not be trained, were hired and asked to take on responsible jobs. The results -Hotel rooms were overbooked, cold food was being served by the waiters and cleanliness could not be maintained. The rate of labour turnover and absenteeism was also very high. Mr. Verma had suggested a year ago that a separate Human Resource Department had to be created The owners however had tried to save additional costs and had not acted on his suggestion. In the Light of the above case. Q.1.Highlight the importance of Training Q.2. Outline the procedure to be followed for the selection of waiters for the hotel. (5) (5) Q.3 How would a professional Human Resource Manager have tackled the situation? ******************** (5)
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