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TERM I / CLASS X / COMMERCIAL STUDIES SECTION-A Select the correct option for each of the following 1 The term stakeholders is developed from the word 'stake' which means (1 Point) expectations willingness to accept interest person 2 Price is an important element in the ________of a firm and affects other components. (1 Point) product promotion marketing service 3 Which cost decreases with the increase in the volume of output ? (1 Point) Fixed cost Variable cost Revenue cost Shut down cost 4 __________ is the standardised mark on jewellery. (1 Point) HALLMARK ISI ISO FSSAI 5 Which of the following is not the primary stakeholder ? (1 Point) creditor owner government employees 6 All of the following are benefits of advertisements to customers except (1 Point) better quality lower price employment generation convenience 7 Which resource is the most important to establish E-business ? (1 Point) Taste and preference Huge funds Latest machines Websites 8 Under COPRA1986, how many rights does a consumer have ? (1 Point) 4 5 6 8 9 The benefit of this expenditure is not exhausted within current year (1 Point) capital expenditure revenue expenditure deferred revenue expenditure capital loss 10 A factory overhead cost is Audit (1 Point) Design distribution Compensation of plant manager Printing and stationery 11 Trade, fair, seminar, workshop, exhibition etc are most closely associated with (1 Point) Product Price Promotion Place 12 Modern marketing begins and ends with (1 Point) product sales price customer 13. Which of the following statements is not the true for selling? (1 Point) Selling is limited to exchange of goods and services focuses on the need of customers involves fragmented approach to sell aims at maximising sales 14 External stakeholders do not include (1 Point) creditors suppliers government manager 15 According to the right, the consumer must be made aware of his rights and the remedies available under the different laws (1 Point) The Right to seek redressal The Right to safety The Right to be informed The Right to Consumer awareness 16 Sanah has travelled by Ala cabs and Qber cabs. She likes Ala cabs more. This shows that (1 Point) Services are intangible Product is tangible Services are highly variable Services are perishable 17 Cotton used in manufacturing cloth is the example of (1 Point) Direct expenses Direct material Indirect material Indirect expenses 18 _______ is not an example of E-Commerce platform. (1 Point) Amazon Pantry Flipkart Plus DMart Ready Reliance Smart 19 Identify the picture and choose the correct option of sales promotion (1 Point) Free offer Clearance sale Bonus offer Coupons 20 Assertion- E-business is wider term than E- commerce Reason- It includes electronically conducted business transactions such as product development, production, inventory management , accounting, finance and human resource management. (1 Point) If both assertion and reason are true and reason is the correct explanation of assertion. If both assertion and reason are true and reason is not the correct explanation of assertion. If assertion and reason are false. If assertion is true but reason is false. 21 The following are the types of consumer exploitation except (1 Point) underweighing overcharging adulteration undercharging 22 Choose the correct statement (1 Point) a) The product is perishable in nature. b) The service is perishable in nature. c) The service is durable in nature. d) Both a and c 23 Which of the following is not the right according to Consumer Protection act (1 Point) Right to choose Right to be heard Right to be informed Right to purchase 24 The following are the modules of ERP except (1 Point) Inventory module Production module Supply chain module Demand chain module 25 Which of the following is NOT a merit of advertising? (1 Point) Introduction of a new product Better quality of products Higher prices of products Generation of employment 26 The example of capital expenditure is/are (1 Point) Heavy advertising expenditure Freight paid on purchase of new machinery Advertising expenditure at launch of product All of these 27 Market is set of all actual and ________ buyers of the product (1 Point) original regular potential competitor 28 Advertising creates and sustains________ by smoothening out seasonal and other fluctuations. (1 Point) existing products steady demand regular demand rapid sales 29 Cookie is a term associated with (1 Point) E- security ERP E -tailing E -advertising 30 What is meant by adulteration of goods? (1 Point) providing wrong information about a product giving less weight or quantity not informing about the adverse effect of a particular product mixing undesirable elements in a product 31 E- tailing is also known as (1 Point) Electronic retailing Electronic wholesaling Electronic marketing Electronic selling 32 Wages paid to a labour who was engaged in production activities can be termed as (1 Point) direct cost. indirect cost. sunk cost. overhead 33 Match the following (4 Points) 1. Publicity i) Article by Forbes on how Toyota helped its employees during Covid. 2. Advertising ii) Buy 1 liter pack of shampoo and get 100ml conditioner free 3. Sales Promotion iii) Kit Kat break banta hai yaar 4. Social Advertising iv) Padega India tabhi toh badega India 1. a. ii) b. iii) c. i) d. iv) 2. a. ii) b. iii) c. i) d. iv) 3. a. ii) b. iii) c. i) d. iv) 4. a. ii) b. iii) c. i) d. iv) 34 Match the following (4 Points) 1. Board of Directors i. Reasonable Return 2. Employers ii. Help weaker section 3. Employees iii. Safety at work place 4. Society iv. Freedom to manage 1. a. i) b. ii) c. iii) d. iv) 2. a. i) b. ii) c. iii) d. iv) 3. a. i) b. ii) c. iii) d. iv) 4. a. i) b. ii) c. iii) d. iv)
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