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GCE JAN 2009 : (AS 1) The Competitive Business - Revised (Irish Medium)

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So nr N a o ua ch t ADVANCED SUBSIDIARY (AS) General Certificate of Education January 2009 Staid ar Gn Aonad Meas naithe AS 1 ag meas n An Gn lacht Ioma och [AT111] D ARDAOIN 8 EAN IR, MAIDIN AM 1 uair 30 n im ad. TREOIR D IARRTH IR Scr obh d Uimhir L rionaid agus d Uimhir Iarrth ra ar an Leabhr n Freagra at ar f il. Freagair an d ch ist. FAISN IS D IARRTH IR Is 80 an marc ioml n don ph ip ar seo. Meas n far caighde n na cumars ide scr ofa i gceist 1 codanna (c), (d) agus (e) agus i gceist 2 codanna (c), (d) agus (e). L ir onn figi ir idir l ib n ar thaobh na l imhe deise de leathanaigh na marcanna at ag dul do gach ceist n do gach cuid de cheist. COMHAIRLE D IARRTH IR Moltar duit na marcanna at ag dul do gach ceist n do gach cuid de cheist a chur san ireamh agus an t-am don scr d roinnt agat. 5234.02 1 D an staid ar ar an fhaisn is th os agus freagair na ceisteanna a leanann. F orchom rtas na gCluich Oilimpeacha D an neamhiontas den l thchleasa ocht. An f orchath i mB ising, n orbh an streachailt barr th bla na mbonn a bhaint amach ach an choimhlint ilbhilli n dollar idir dh ollbhranda a raibh s ar intinn acu an margadh in ada sp irt is gasta f s ar domhan a chlo . Meastar gur chaith Adidas $190m ( 100m) agus Nike tuairim is $150 ( 79m) ar ghn oma ochta cur chun cinn a bh d rithe ar thomhalt ir na S ne. Rinne Adidas urra ocht ar na Cluich Oilimpeacha f in a thug deis don chomhlacht a bhranda a chur ar id na bhfeidhmeannach agus na n-oibrithe deonacha uile a bhain leis na himeachta . Mar fhreagairt air seo, rinne Nike urra ocht ar fhoirne na S ne in 22 as 28 sp rt Oilimpeach. Tuigeann an d chomhlacht a th bhachta at cur chun cinn sa mheascadh marga ochta agus t infheist ocht mh r d anta acu lena gcuid tr dmharcanna, a thaispe ntar in F or 1 th os, a neart . F or 1: Tr dmharcanna Nike agus Adidas Nike: An Ruathar Adidas: Tr Str oc C gur l go m r margadh na S ne n margadh SAM san am i l thair, t f s 30% in aghaidh na bliana faoi le c ig bliana anuas. Meastar go dtiocfadh leis a bheith n os m n margadh SAM faoin bhliain 2025. Arsa Paul Pi, Leas-Uachtar n Mharga ocht Adidas sa tS n, M s mian leat a bheith chun tosaigh ar bhonn domhanda, caithfidh t a bheith chun tosaigh sa tS n . Ba ar an taobh amuigh den chrios Oilimpeach a bh an f or-r s. Dh shiopa in aghaidh an lae an r ta faoina bhfuil siopa n-oscailt ag Adidas agus beidh 5000 siopa sa tS n ag an chomhlacht roimh dheireadh na bliana. Ar na siopa seo, t ceann amh in acu i ngar do Staidiam Oilimpeach na Neide in. Oscla odh ar na mallaibh agus t s ar an siopa ada sp irt is m ar domhan faoi l thair. N l d reach an l on c anna de shiopa ag Nike ach t pr omhshiopa acu suite ar scothl thair sa cheantar siopad ireachta is m i mB ising. Arna chur in oiri int as The real Olympics competition: Nike and Adidas claim China s heroes sa Guardian, De Luain 18 L nasa 2008 5234.02 2 (a) Cad a chialla onn an ghn cur chun cinn sa mheascadh marga ochta? B odh sampla agat le do fhreagra a l iri . [4] (b) M nigh dh bhunt iste do thomhalt ir na S ne as Nike agus Adidas araon a bheith ag feidhmi i margadh ada sp irt na S ne. [4] (c) Anail sigh na pr omhthosca a chuirfeadh Nike agus Adidas san ireamh agus iad ag socr c mh ad airgid a chaithfeadh siad ar ghn omha ochta cur chun cinn maidir leis na cluich Oilimpeacha. [8] (d) An m id ioma ochta at roimh Adidas anois, pl igh an d igh a mbeadh ifeacht aige ar an chomhlacht. [12] (e) Luaigh dh dh igh a bhfaigheadh Nike bunt iste ioma ochta i margadh amhail an tS n, agus d an iad a mheas. [12] 5234.02 3 [Tiontaigh an leathanach 2 D an staid ar ar an fhaisn is th os agus freagair na ceisteanna a leanann. T Rolls-Royce Motor Cars Isteach i nDeighleog Nua Margaidh Anois Ceann de na d ant ir s -charranna is m le r ar domhan anois, t s ag iarraidh a thuilleadh custaim ir ollsaibhre f s a mhealladh chuige. T Rolls-Royce i ndiaidh carr nua, an Phantom Coup a nochtadh. C go dtaitn onn s le cuid mh r cliant go dtiom infidh chauffer thart ina gcarr iad, t cliaint eile ann ar fearr leo an carr a thiom int iad f in, m s f or do thaighde margaidh pr omh il. T an Phantom Coup d rithe ar an dara gr pa seo ar maith leo a gcarr f in a thiom int. Agus os cionn 300,000 ar gach ceann acu, is sp rt la go m r an Phantom Coup n na m nla eile de chuid Rolls-Royce, agus is nua-aimseartha go m r an taobh istigh. F gann an t-inneall 6.7 l tear V12 at ann go mbainfidh eachtra ar d igh lena thiom int. N s idtear ach na comhph irteanna is airde c il ocht lena dh anamh agus oibrithe oilte is m at p irteach i gc ime il na gcarranna. Is i ndeighleog rnua at Rolls-Royce anois mar gheall ar an charr seo, arsa Ian Robertson, Cathaoirleach Rolls-Royce. In agallamh leis an BBC, thug s le fios go mbeadh m nla go leor eile le teacht sna blianta amach anseo. T margadh forioml n carranna ag m ad de thr n de cheithre faoin ch ad sa bhliain, a mh n onn an t-uasal Robertson, fad at ard de na c adta faoin ch ad i margadh na s r-sh charranna le blianta beaga anuas. Is iad na d ant ir s -charanna at lonnaithe i sasana is m is s is leis an treacht seo. T d olach in Bentley, mar shampla, i ndiaidh m ad n os l n 1000 carr in 1998 go dt n os m n 10,000 carr anuraidh. N or d oladh ach 700 carr Aston Martin in 1998 nuair a d oladh 7,000 in 2007. Is Rolls-Royce an d ant ir s -charranna is l de na tr cinn, ach dh ol s n os m n 1,000 carr anuraidh. T siad uile measartha d chasach faoina bhfuil i nd n d ibh in ainneoin fadhbanna mharga airgeadais an domhain. D fh adfa a r go bhfuil a gcuid t irg imdh onach ar mheathl . Arna chur in oiri int as Rolls-Royce and rivals face challenging times at le f il ag http://news.bbc.co.uk/1/hi/business/7404568.stm 5234.02 4 (a) Cad a chialla onn deighleog margaidh? B odh sampla agat le do fhreagra a l iri . [4] (b) M nigh dh mhodh de thaighde margaidh pr omh il a d s idfeadh Rolls-Royce le sonra a bhaili . [4] (c) Anail sigh na pr omhthosca a chuirfeadh Rolls-Royce san ireamh agus an praghas margaidh don mh nla nua shocr acu. [8] (d) Meas riachtana at s do chomhlacht amhail Rolls-Royce go mbeadh polasa ifeachtach c il ochta aige. [12] (e) Strait is Rolls-Royce a bheith ag d ri ar dheighleog s r-sh mhargadh na gcarranna, pl igh . [12] SEO DEIREADH AN SCR DPH IP IR 5234.02 5 Cuireadh isteach ar chead chun an t- bhar c ipchirt uile a at irgeadh. I gc sanna irithe is f idir n r irigh le CCEA teagmh il a dh anamh le h in ir c ipchirt agus beidh s s sta na hadmh lacha sin a f gadh ar l r a chur ina gceart amach anseo ach a chur ar an eolas.

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Additional Info : Gce Business Studies January 2009 Assessment Unit AS 1 The Competitive Business - Revised (Irish Medium)
Tags : General Certificate of Education, A Level and AS Level, uk, council for the curriculum examinations and assessment, gce exam papers, gce a level and as level exam papers , gce past questions and answer, gce past question papers, ccea gce past papers, gce ccea past papers

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