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GCE JUN 2010 : (AS 1) The Competitive Business - Revised (Irish Medium)

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So nr N a o ua ch t ADVANCED SUBSIDIARY (AS) General Certificate of Education 2010 ag meas n An Gn lacht Ioma och [AT111] AT111 Aonad Meas naithe AS 1 *AT111* Staid ar Gn D HAOINE 11 MEITHEAMH, IARN IN AM 1 uair 30 n im ad. TREOIR D IARRTH IR Scr obh d Uimhir L rionaid agus d Uimhir Iarrth ra ar an Leabhr n Freagra at leis seo. Freagair an d cheist. EOLAS D IARRTH IR Is 80 an marc ioml n don ph ip ar seo. Meas n far caighde n na cumars ide scr ofa i gceist 1, codanna (d) agus (e), agus i gceist 2 codanna (d) agus (e). L ir onn figi ir idir l ib n ar thaobh na l imhe deise de leathanaigh na marcanna at ag dul do gach ceist n do gach cuid de cheist. COMHAIRLE D IARRTH IR Moltar duit na marcanna at ag dul do gach ceist n do gach cuid de cheist a chur san ireamh agus t ag roinnt an t-am at ar f il don scr d . 6251.04 1 D an staid ar ar an fhaisn is th os agus freagair na ceisteanna a leanann. Greggs Greggs plc T r n ag Greggs, an tsraith de bh c is, infheisti i dtuairim is 600 siopa nua sa RA sna s n seacht de bhlianta amach romhainn. T 50 60 siopa beartaithe do 2010. Beidh idir 50m agus 60m in aghaidh na bliana ar an leathn seo. Rinne Greggs go maith sa ch l , agus bh an luach bhreisi tr bhianna ags la traidisi nta a bheith dt irgeadh ar phraghsanna ioma ocha. Cuireadh b im is m ar chustaim ir fireanna a mhealladh lena raon t irg bia sa si l . Is Greggs an gn omha bia sa si l is m ar an Mh rsr id agus t n os m n 1400 asraon cheana f in aige ar fud na t re. T cuid mh r acu seo suite go strait iseach sna h iteanna a mb onn tomhalt ir ag obair agus ag taisteal. Is Sayers an dara sraith de bh c is is m sa RA agus t 150 siopa aige. C go bhfuil n os m n 3000 b c s neamhsple ch sa RA, n f idir le formh r na mb c s eile dul san ioma ocht le praghsanna Greggs. De ghn th b onn baiscth irgeadh in s id ag b c is neamhsple cha le cainn ochta measartha beag a bh c il. Cuireann Scott Jefferson, Sti rth ir Marga ochta Greggs, s os ar an d igh a bhfuil Greggs difri il; Cionn is gur muid f in a dh anann formh r m r na dt rg a dh olaimid, b onn smacht ioml n i rith an ama againn ar na costais. B onn os cionn c ig mhilli n custaim ir ag an ghn lacht gach seachtain. C go nd olann Greggs r imse m r de th irg ags la ceapair , blast ga, ar n agus c ca , chomh maith le sainbhianna r igi nacha, t an r imse seo fhorbairt i gc na aige. T modhanna ags la de thaighde margaidh in s id aige le haiseolas a fh il chustaim ir . Forbra odh an Chilli Steak Lattice ar na mallaibh mar gheall ar bhlasanna na gcustaim ir a bheith ag athr . Rinneadh t st lacha cuimsitheacha ar bhlas i mb c is fud fad an n isi in lena chinnti go raibh an blas ceart. Arsa Graeme Nash, an Bainisteoir Marga ochta Branda in Greggs, istimid le haiseolas na custaim ir agus tig linn freagairt d go gasta. Arna chur in oiri nt Greggs savours the taste of million mince pies a week The Times 14 Ean ir 2010, www.greggs.co.uk/about, How did Greggs conquer the High Street www.news.bbc.co.uk/1/hi/magazine/8330573.stm 6251.04 2 (a) M nigh cad a chialla onn luach bhreisi , agus s id sampla n ch s-staid ar le do fhreagra a l iri . [4] (b) M nigh cad a chialla onn baiscth irgeadh, agus s id sampla n ch s-staid ar le do fhreagra a l iri . [4] (c) Anail sigh an d igh a mb onn Greggs ag iarraidh bunt iste ioma och a fh il sa mhargadh aige. [8] (d) Pl igh na bunt ist agus na m bhunt ist at ann do ghn lacht amhail Greggs as suirbh anna idirl n agus f casghr pa a s id le taighde marga ochta a dh anamh. [12] (e) Meas na himpleachta a bheidh ann do Greggs mar gheall ar an phlean aige infheisti a dh anamh i 50 60 siopa nua sa RA le linn 2010. [12] 6251.04 3 [Tiontaigh an leathanach 2 D an staid ar ar an fhaisn is th os agus freagair na ceisteanna a leanann. Nestl T ch ir a bheith 7000 duine fostaithe ag Nestl trasna 23 su omh sa RA agus in irinn. D anann s r imse leathan de th irg ar a n- ir tear cuid de na bhranda is m a bhfuil d il iontu sa RA, branda amhail Nescaf , KIT KAT, Carnation, Shredded Wheat, Buxton Water, Ski agus Bakers Dog Food. Meastar go gcaitear t irg de chuid Nestl i dtuairim is 95% de theaghlaigh na RA. Is in York a dh antar KIT KAT, an briosca seacla de is m d ol de chuid Nestl . D oltar tuairim is aon bhilli n barra KIT KAT sa RA gach bliain. Chocolate Crisp a bh ar an t irge seo an ch ad uair agus forbra odh mar mh arbriosca ceithre bharra in 1935. T f s foisteanach ar dh olach in shin i leith. Bh a l n cine lacha ags la de KIT KAT dt irgeadh agus sa l at inniu ann is f idir na cine lacha seo a leanas a cheannach; M arbhriosca ceithre bharra, bainne agus dubh, M arbhriosca dh bharra, bainne, miontas, or iste agus caramal, Seacl id ghambach, bainne agus caramal KIT KAT Senses Caramel Cream Ba in 1957 a f gra odh KIT KAT ar an teilif s den ch ad uair agus an l ne oc nach Have a Break Have a KIT KAT in s id. In 2006, bhog Nestl branda c ili il eile, Smarties, York go dt an Ghearm in lena th irgeadh, le go bhf adfa iseanna t irgthe KIT KAT a athch iri . Anois, t a l n codanna den phr iseas d ant sa ochta l n-uathoibrithe. Ma onn Nestl gur fearr leis forbairt fhadthr imhse gn de rogha ar bhrab s gearrthr imhse. Faoi l thair, t ceannas ag 3 dh ant ir mh ra ar mhargadh seacl ide na RA. C gur irigh le Nestl 20.4% de sciar an mhargaidh a fh il i Samhain 2009, t s chun deiridh ar na pr omhiomaitheoir aige Mars agus Cadbury. Ina leith id de strucht r margaidh, t s thar a bheith t bhachtach go bhfaighf an cumasc marga ochta ceart. At irgtear ainm agus omh KIT KAT le caoinchead Soci t des Produits Nestl S.A . 6251.04 4 (a) Scr obh cuntas gearr ar cad a chialla onn an ghn t irge den chumasc marga ochta, agus s id sampla n ch s-staid ar le do fhreagra a l iri . [4] (b) M nigh dh fh th a mb onn ar ghn lacht amhail Nestl a bheith i gc na ag infheisti in inneallra nua. [4] (c) Anail sigh an d igh a gcuideodh an coincheap de shaolr t irge leis an chinnteoireacht i ngn lacht amhail Nestl . [8] (d) Meas s id at praghasleaisteachas an ilimh, do Nestl , nuair a chaithfear cinnt gn a dh anamh faoi KitKat. [12] (e) Pl igh na himpleachta at ann do Nestl as a bheith ag feidhmi i margadh a bhfuil ceannas ag 3 dh ant ir mh ra seacl ide air faoi l thair. [12] SEO DEIREADH AN SCR DPH IP IR 6251.04 5 Cuireadh isteach ar chead chun an t- bhar c ipchirt uile a at irgeadh. I gc sanna irithe is f idir n r irigh le CCEA teagmh il a dh anamh le h in ir c ipchirt agus beidh s s sta na hadmh lacha sin a f gadh ar l r a chur ina gceart amach anseo ach a chur ar an eolas. 6251.04

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Additional Info : Gce Business Studies June2010 Assessment Unit AS 1 The Competitive Business - Revised (Irish Medium)
Tags : General Certificate of Education, A Level and AS Level, uk, council for the curriculum examinations and assessment, gce exam papers, gce a level and as level exam papers , gce past questions and answer, gce past question papers, ccea gce past papers, gce ccea past papers

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