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GCE MAY 2010 : (A2 2) The Changing Business Environment - Revised (Irish Medium)

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So nr N a o ua ch t Aonad Meas naithe A2 2 ag meas n An Timpeallacht Athraitheach Ghn [AT221] AT221 Staid ar Gn *AT221* ADVANCED General Certificate of Education 2010 D M IRT 25 BEALTAINE, MAIDIN AM 2 uair an chloig. TREOIR D IARRTH IR Scr obh d Uimhir L rionaid agus d Uimhir Iarrth ra ar an Leabhr n Freagra at leis seo. Freagair an t-aon cheist amh in. EOLAS D IARRTH IR Is 80 an marc ioml n don ph ip ar seo. Meas n far caighde n na cumars ide scr ofa ar fud an ph ip ir. L ir onn figi ir idir l ib n ar thaobh na l imhe deise de leathanaigh na marcanna at ag dul do gach ceist n do gach cuid de cheist. COMHAIRLE D IARRTH IR Moltar duit an t-am at ar f il don scr d a roinnt de r ir na marcanna at ag dul do gach ceist n do gach cuid de cheist. 6280.02 D an staid ar ar an fhaisn is th os agus freagair an cheist a leanann. Clothes 4 U plc Foinse 1: Sleachta shu omh gr as in an chomhlachta Is miond olt ir ada Clothes 4 U plc a bhfuil 1500 siopa aige fud fad na R ochta Aontaithe. T siopa de chuid Clothes 4 U plc suite ar chuid mh r de phr omhshr ideanna na RA agus in ionaid mh ra siopad ireachta. T r omhthr cht il ina cuid shuntasach den ghn aige agus t borradh gasta f ithi. Liosta odh an comhlacht ar Stocmhargadh Londan den ch ad uair in 1934, agus faoin am sin bh 400 siopa aige. Buna odh an comhlacht in 1903 faoin ainm The Good Tailoring Company. D olann Clothes 4 U plc ada le fir agus mn me naicmeacha, daoine at san aoisghr pa 16 30 den chuid is m . T an c l sa RA ag dul i bhfeidhm ar Clothes 4 U plc le blianta beaga anuas agus t iarracht d anta aige teacht ar dh igheanna le riar ar riachtanais a gcuid custaim ir . Foinse 2: Faisn is airgeadais a bhaineann le Clothes 4 U plc 2007 2008 2009 D olach in 92.1 milli n 89.3 milli n 70.3 milli n Brab s Glan 9.3 milli n 7.4 milli n 3.9 milli n ROCE 6.1% 4.3% 2.1% C imheas Reatha 2.3:1 1.9:1 1.2:1 6280.02 2 Foinse 3: Sleachta www.news.bbc.co.uk Cad a bh ag tarl i bPr omhshr ideanna fud fad na RA? 1. N os L Siopa ada Ann do Mhn T ch ir a bheith siopa amh in, as gach c ig shiopa ada ban agus p ist ar fud na RA, i ndiaidh druidim ar na mallaibh. Is seo an t-aon r imse amh in a bhfuil caiteachas l nroghnach ag baint leis, arsa Matthew Hopkinson, Sti rth ir Forbairt Gn ag Local Data Company. T daoine ag dul chuig George in Asda, chuig Primark n chuig miond olt ir lascaine eile. 2. N os M Siopa Folmha Ann Leis an fhianaise is suntasa ar an ch l a fh il n l le d anamh ach si l s os Pr omhshr id ar bith. Dar le Experian, is thart faoi 13.5 ar bhonn n isi nta an c atad n de na siopa at folamh faoi l thair agus t s thuar go mbeidh s chomh hard le 15% faoi dheireadh 2009, ach go mbeidh feabhs beag ann faoi Mheitheamh 2010 nuair is 14.5 an c atad n a bheidh folamh. 3. Borradh faoin Siopa Lascaine T 1423 siopa lascaine sa RA. Is m ad de 60% sin thosaigh an c l eacnama ochta. Thapaigh siopa amhail Poundland agus na Siopa 99p an deis le dul i bhfeidhm ar na tomhalt ir sin at tiomanta d airgead a sh bh il nuair is f idir . Chomh maith leis sin, chinntigh siad go rachadh an farasbarr stoic as t ortha mar an tS n agus na hOile in Fhilip neacha chun tairbhe d ibh f in. 4. N os M Siopa Carthanachta N th ann l on na siopa carthanachta chun tairbhe do mhiond olt ir mar n l siad chomh s sta sin anois siopa nua a bhun , a deir Greg Hodge Planet Retail. T ann na r ta is l chun tairbhe d ibh si d agus t an slabhra sol thair acu n os sol btha, ar seisean. Is f idir leo siopa nua a oscailt go gasta mar n chaithfidh gur siopa iontach , n l orthu bogearra TF a chur i bhfeidhm, n g d ibh clibeanna a chur ar na hearra n oifig ch il a bheith acu le monat ireacht a dh anamh ar an stoc. Arna chur in oiri int : http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/8344189.stm: 2009/11/05 An c l is measa riamh i dT Is l ir thuairisc ar an gheilleagar go bhfuil an c l is measa riamh faoi l n si il i dTuaisceart ireann faoi l thair. Na cuntas ir Ernst agus Young a rinne an tuairisc agus ma tear inti go dtiocfaidh laghd de 7% ar gheilleagar an oile in ioml in i mbliana. Ma tear inti chomh maith gur f idir go dt gfaidh s idir dh mh dh ag agus dh bhliain le go mbeidh an geilleagar i dTuaisceart ireann agus i bPoblacht na h ireann ag f s ar s. Deir duine d dair na tuairisce, c go bhfuil comhartha ann go bhfuil c rsa ag teacht chucu f in ar s, gur f idir gur c l sli d bailte a bheidh ann. B onn c l sli d bailte ann nuair a chrapann an geilleagar i ndiaidh don gheilleagar a bheith ag f s i gceathr amh in. M tharla onn s sin, is f idir gur comhartha gur c l is doimhne agus is faide a bheidh ann. From BBC News at http://news.bbc.co.uk/1/hi/northern_ireland/8351807.stm 6280.02 3 [Tiontaigh an leathanach Foinse 4: Alt Nuacht in ar Z Factor Clothing An Miond olt ir Lascaine, Z Factor Clothing, Ch ineadh as an Droch de a thugann s d fhoireann Ar s agus ar s eile, ch in ceardchumainn sa Ghearm in agus i dt ortha eile an miond olt ir lascaine, Z Factor Clothing, as droch de a thabhairt d oibrithe. Tuairisc odh i gcuid mh r nuacht n go nd anann Z Factor Clothing spiaireacht ar a lucht oibre le ceamara , go nglacann s cuid mh r n ta ar iompar na bhfostaithe, go nd r onn s go h irithe ar oibrithe baineanna a d fh adfadh a bheith torrach a bhriseadh as a bpost, agus go gcuireann s iachall fosta ar an fhoireann sna st rais obair tascr ta a dh anamh c go bhfuil s sin m dhleathach san AE anois. San Iodail, in 2003, dhaor breitheamh Z Factor Clothing mar gheall ar pholasaithe frith-cheardchumainn a bheith aige, rud ar coir sa t r sin. I M rta 2008, d fhoilsigh irisleabhar nuachta sa Ghearm in sc al cl daigh inar tuairisc odh go raibh na hoibrithe in Z Factor Clothing bhfaire go rialta agus go raibh mionsonra ar a saol pr obh ideach i gceist. Foinse 5: Primark Is comhlacht miond ola Primark a dh olann ada lascaine. Ar na bunluachanna at aige t c ram daoine, dea-chaidreamh comharsan il agus caidreamh eitici il gn a choth . T prionsabail aige chomh maith i dtaca le cearta daonna, d la fosta ochta, cleachtas gn , sol thraithe agus geallsealbh ir eile. Mar ghn idirn isi nta a bhfuil slabhra sol thair ar fud an domhain aige, glacann Primark leis go gcaithfidh s bheith ag tr d il ar bhonn eitici il. Mar chuid de seo, cinnt onn s go seasann sol thraithe le luachanna agus go gcaitheann siad go maith le fostaithe. Arna chur in oiri int : http//www.primark.co.uk/Ethical/Values Foinse 6: Gr pa Arcadia Is comhlacht miond ola Briotanach Gr pa Arcadia Teoranta ar leis na miond olt ir ada pr omhshr ide Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop agus Wallis. T breis agus 2500 siopa ag an ghr pa sa RA. Buaicphoint airgeadais don Ghr pa Arcadia 2008/2009 Brab s roimh ch in de 213.6m, m ad 13.0% 188.9m. M ad 2.7% ar dh olach in ioml na ag 1897.7m. Bh d olach in chomhchine il (like-forlike) sa RA mar a bh anuraidh. Infheisti lean nach caipitil sa ghn agus caiteachas 81.2m. The Arcadia Group Ltd 6280.02 4 Foinse 7: C lra na Tuairisce Bh cruinni boird ag sti rth ir Clothes 4 U plc, nach bhfuil ag ir leis, ar na mallaibh agus bh siad buartha faoin d igh a dtiocfadh an comhlacht sl n as an timpeallacht eacnama och at ann faoi l thair. Is l ir na figi ir d olach in agus brab sachta an strait is at ag an eagra ocht faoi l thair. Ag an chruinni , chuir Jim Saunders, an Sti rth ir Bainist ochta, taighde a choimisi naigh s i l thair. San ireamh anseo, luadh an seans go bhf adfa comhaont sainchead nais a dh anamh le Z Factor Clothing, miond olt ir sa Ghearm in a dh anann sainfheidmi ar ada faiseanta do dhaoine ar ioncam seal. S leann Jim go mbeadh an deis sainchead nais seo ina cuidi ag Clothes 4 U plc brab s go leor a dh anamh le teacht sl n. S leann s go mbeadh barainneachta sc la ann d bharr chomh maith. T sti rth ir irithe ar aon intinn leis, agus mar thac leis an tuairim seo, luann siad an d igh ar irigh le miond olt ir ada amhail Primark agus George in Asda, a dh r onn ar an mhargadh seo chomh maith. T sti rth ir eile buartha, fach, go nd anfadh a mhacasamhail de strait is dochar d omh an chomhlachta. S leann cuid acu go bhfuil an c l sa timthriall gn i ngeilleagar na RA ag teacht chun deiridh agus nach fada go dtiocfaidh an geilleagar chuige f in ar s. Luaigh siad chomh maith na tortha dearfacha a bh ag an Ghr pa Arcadia, arb an t-iomaitheoir is m at ag Clothes 4 U plc, agus t siad buartha go mbeadh 3.8 milli n de dh th leis an sainchead nas a dh anamh, ar infheisti suntasach caipitil . Mar chomhr iteach, mhol Jim go n-oscl dh Clothes 4 U plc brainse de Z Factor Clothing i dTuaisceart ireann leis an mhargadh a thriail. Luaigh s go gcosn dh an tionscadal i dTuaisceart ireann 100 000. Ceist 1 Is comhairleach le Clothes 4 U plc th . T ort tuairisc fhoirmi il dar teideal Sainchead nas Z Factor Clothing an bealach chun tosaigh? a ullmh . Is aidhm na tuairisce fadhbanna Clothes 4 U plc i l thair na huaire a ini chadh, na m rcheisteanna a bhaineann leis an sainchead nas a anail si agus a mheas c acu a rachadh an sainchead nas molta chun tairbhe do scairshealbh ir agus geallsealbh ir n nach rachadh. Ba ch ir go mbeadh form id chu ar do thuairisc agus ba ch ir go mbeadh molta inti d fhoireann bhainist ochta Clothes 4 U plc. (Is f idir go mbeidh s ina chuidi agat cuid de na r ims seo a leanas a phl sa tuairsic: na himpleachta airgeadais a bhaineann leis an socr sainchead nais i dTuaisceart ireann, na freagrachta s isialta at ar Clothes 4 U plc, an ifeacht a bheidh ag an sainchead nas ar an omh chorpar ideach, timthriallta gn , m rcheisteanna eitici la a bhaineann le sol thraithe, barainneachta sc la, anail s LLDB (SWOT), an ifeacht a bheidh ag teicneola ocht r, athr a bhainisti .) [80] 6280.02 5 SEO DEIREADH AN SCR DPH IP IR Cuireadh isteach ar chead chun an t- bhar c ipchirt uile a at irgeadh. I gc sanna irithe is f idir n r irigh le CCEA teagmh il a dh anamh le h in ir c ipchirt agus beidh s s sta na hadmh lacha sin a f gadh ar l r a chur ina gceart amach anseo ach a chur ar an eolas. 6280.02

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Additional Info : Gce Business Studies May 2010 Assessment Unit A2 2 The Changing Business Environment - Revised (Irish Medium)
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