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GCE JAN 2010 : (AS 1) The Competitive Business - Revised (Irish Medium)

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So nr N a o ua ch t ADVANCED SUBSIDIARY (AS) General Certificate of Education January 2010 ag meas n An Gn Ioma och [AT111] AT111 Aonad Meas naithe AS 1 *AT111* Staid ir Ghn D M IRT 12 EAN IR, MAIDIN AM 1 uair 30 n im ad. TREOIR D IARRTH IR Scr obh d Uimhir L rionaid agus d Uimhir Iarrth ra ar an Leabhr n Freagra at ar f il. Freagair an d cheist. EOLAS D IARRTH IR Is 80 an marc ioml n don ph ip ar seo. Meas n far caighde n na cumars ide scr ofa i gceist 1 codanna (c), (d) agus (e) agus i gceist 2 codanna (c), (d) agus (e). L ir onn figi ir idir l ib n ar thaobh na l imhe deise de leathanaigh na marcanna at ag dul do gach ceist n do gach cuid de cheist. COMHAIRLE D IARRTH IR Moltar duit an t-am a chaitear ar gach ceist n ar chuid de cheist a roinnt de r ir l on na marcanna at ag dul don cheist n don chuid sin. 6314.02 1 D an staid ar ar an fhaisn is anseo th os agus freagair na ceisteanna a leanann. Beidh ileamh ar 3T amach anseo, dar le d ant ir teilif se n Pain al Donn Sc ile n r idh 3T Sna blianta beaga amach anseo beidh Panasonic, an gr pa leictreonaice tomhaltais, ag brath ar an teilif se n tr thoiseach (3T) le cur lena fh s ar s ar mharga na hEorpa. T seo amhlaidh in ainneoin an cor chun donais ar chaiteachas tomhalt ir agus fosta in ainneoin go bhfuil teilif se n costasach le sc ile n pain il r idh ceannaithe cheana f in ag cuid mh r tomhalt ir . Ar thaispe ntas leictreonaice tomhaltais i mBeirl n, thuar Fumio Ohtsubo, Uachtar n Panasonic, gur d olach in teilif se in 3T a bheadh freagrach as suas le 30 faoin ch ad de chuid d olach in teilif se in Panasonic taobh istigh de thr bliana eile. Mha gh an tUachtar n, s rud go bhfuil an titim in ileamh na dtomhalt ir fud fad na hEorpa tagtha chun deiridh anois, gur seo an t-am leis an teicneola ocht nua a chur chun cinn go tr an. Arsa s T r im na hanal ige caite agus is an teilif se n digiteach at i r im anois. Is an pain al r idh seachas an pain al donn at i r im agus t an saolr t irge ag ir n os gairide. Thug s neamhaird chomh maith ar an bhuairt nach mbeadh ileamh ar theilif se in 3T ach sna nideoga margaidh, amhail lucht lean na sp irt n imreoir f schluich , agus a mha omh nach fada go mbeidh s ina teicneola ocht ollmhargaidh. Is 3T Ardghl ine an ch im dheiridh, n an r abhl id. Is ar rath 3T at Panasonic ag brath agus ag beart a sciar den mhargadh a fh il ar ais i ndiaidh do Samsung agus LG, na hiomaitheoir aige sa Ch ir Theas, a ghlacadh. Is iad seo an d ant ir teilif se n is m agus an dara d ant ir teilif se n is m ar domhan. T Panasonic in ioma ocht chomh maith le Sony, an t-iomaitheoir aige sa tSeap in. D infheistigh s , fi , i bhfo-aonad in Hollywood agus t s ag obair ar theicneola ocht 3T nua i gcomhar le sti ideonna agus sti rth ir scann n. The Times 09 2009 Adapted from Avatar points way ahead as television manufacturers see future in 3D by Nic Fildes 6314.02 2 (a) M nigh a th bhachta at sciar an mhargaidh do ghn lacht amhail Panasonic. [4] (b) Scr obh cuntas gearr ar a bhfuil i gceist leis an t arma saolr t irge. [4] (c) D an anail s ar na himpleachta a bheidh ann do Panasonic as saolr t irge n os gairide a bheith ag teilif se in. [8] (d) Pl igh c acu ba ch ir do Panasonic an teilif se n 3T nua a dh ri ar nideog mhargaidh n n r ch ir. [12] (e) Meas na bunt ist agus na m bhunt ist at ann do dh ant ir teilif se n amhail Panasonic, as earra a th irgeadh ar mh rsc la. 6314.02 3 [12] [Tiontaigh an leathanach 2 D an staid ar ar an fhaisn is anseo th os agus freagair na ceisteanna a leanann: HugX Tta Ar thug t faoi deara riamh a dheacra at s do mhadra agus do chait bheith ag ithe as an bhabhla coth ch in acu? Thug Jane Grant, Sti rth ir Bainist ochta HugX Tta seo faoi deara. Mar gheall air seo, shainaithin s deis sa mhargadh agus thosaigh s ar an bhabhla uir seal peata a athr ina th irge ardnu lach, ina th irge is sl int agus is faiseanta d bhfuil cuid mh r orduithe ar easp rt lacha faighte cheana f in aici SAM, n Mhe noirthear, n tSeap in agus n Eoraip. T cuma ar leith ar an bhabhla nuadheartha aici, t r imse dathanna agus m ideanna difri la ar f il agus baineann roinnt gn ithe leis a fh gann gur fusa don pheata a bheith ag ithe as. T s claonta ar 32.5 c im, mar shampla, sa d igh go mb onn an bia a bogadh i gc na isteach go l r an bhabhla agus t cosa rubair faoi a fh gann go bhfuil s n os cobhsa . D antar as al manam ardghr id sa d igh nach dtiocfaidh meirg air. Bhain an babhla duais ardch ile ar na mallaibh n Pet Product News International Magazine at lonnaithe i Meirice . T 49.99 ar bhabhla HugX agus t s d rithe, dar le Jane, ar mhargadh sofaistici il a bhfuil ardioncam indi scartha ann. T leagan a bhfuil stoda diamaint ann ar d ol ar 495. An plean marga ochta at ag Jane, fach, t fairsingi beartaithe ann tr th irge is saoire a chur ar f il taobh amuigh de na deighleoga margaidh at ann faoi l thair. Le go n- ireoidh leis an ghn lacht, t s r th bhachtach go mbeidh an meascadh marga ochta ceart. Faoi l thair, d oltar na babhla le custaim ir ard omh in Selfridges, st r ilrannach uasmhargaidh ar Shr id Oxford, Londain, ar long ch rs la an Queen Mary, ar longa Royal Caribbean agus i siopa aerfoirt in Dubai agus Bahrain. Is f idir iad a cheannach ar l ne chomh maith. T Jane iontach s sta leis an d igh ar irigh le HugX Tta. D antar na brab is uile a athinfheisti leis an t irge agus an ghn lacht a fhorbairt. T s go hiontach aiseolas a fh il in ir ar aoibhinn leo an t irge seo agus spreagann s m na smaointe eile againn a chur i bhfeidhm lena chinnti go bhfaighidh gach peata f or-HugX. Arna chur in oiri int www.belfasttelegraph.co.uk/business/small-business-can/animal-feeding-frenzy-14467225.html, www. fyini.com/pages/viewstory.asp?item ID=230, Fashion or Function? www.fundogfashion.com/articles/hugx_dog_bowl. html, www.hometone.org/entry/hugx-dog-bowl-takes-ergonomics-to-canine-level, agus www.hugxpetdesign.com/ 6314.02 4 (a) M nigh dh fh th ar ch ir do HugX Tta taighde margaidh a dh anamh. [4] (b) M nigh, agus tagairt d anamh agat do HugX Tta, cad a chialla onn an t arma meascadh marga ochta. [4] (c) D an anail s ar an fh th arb 49.99 an babhla an praghas d ola a shocraigh HugX Tta. [8] (d) Meas na bunt ist agus na m bhunt ist do HugX Tta as bheith ag feidhmi mar chomhlacht pr obh ideach teoranta. [12] (e) Pl igh a s id at s plean marga ochta a ullmh i gc s gn lachta amhail HugX Tta. [12] SEO DEIREADH AN SCR DPH IP IR 6314.02 5 [Tiontaigh an leathanach Cuireadh isteach ar chead chun an t- bhar c ipchirt uile a at irgeadh. I gc sanna irithe is f idir n r irigh le CCEA teagmh il a dh anamh le h in ir c ipchirt agus beidh s s sta na hadmh lacha sin a f gadh ar l r a chur ina gceart amach anseo ach a chur ar an eolas. 6314.02

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Additional Info : Gce Business Studies January 2010 Assessment Unit AS 1 The Competitive Business - Revised (Irish Medium)
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