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GCE JAN 2007 : (AS 1) Objectives and the Business Environment

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ADVANCED SUBSIDIARY (AS) General Certificate of Education 2007 Business Studies assessing Module 1: Objectives and The Business Environment AST11 Assessment Unit AS 1 [AST11] WEDNESDAY 10 JANUARY, MORNING TIME 1 hour. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer both questions. INFORMATION FOR CANDIDATES The total mark for this paper is 50. Quality of written communication will be assessed in all questions. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. ADVICE TO CANDIDATES You are advised to take account of the marks for each part question in allocating the available examination time. AST1W7 2800 1 Study the information below and answer the questions that follow. Socially Responsible Production Halina Wozniak has recently been appointed as Managing Director of Printum Ltd. The company imports printing paper in bulk from South America and cuts it into different sizes. It is then branded and sold to a range of industrial and educational organisations located throughout Northern Ireland. The Board of Directors has set Halina the target of maintaining company profits in an increasingly competitive market. At her first meeting with the Production Manager, Halina discovered that much of the company paper supply came from forests which were not properly managed in order to encourage sustainable production. An internet search further revealed that there was growing public awareness over low wage levels amongst forestry workers in South America. Halina was concerned about these issues but the Production Manager did not share her unease. He stated that his aim was simply to meet customer requirements by keeping costs and prices as low as possible. Halina decided that Printum Ltd needed to take more consideration of all the ethical issues surrounding its business. At a senior management meeting she suggested that company profits might even be increased if Printum Ltd became more socially responsible. Her suggestion was strongly opposed by the Production Manager. (a) Explain three requirements, apart from a low price, that customers of Printum Ltd might have when buying from the company. [10] (b) Discuss Halina s suggestion that acting in a socially responsible manner might increase the profits of Printum Ltd. [15] AST1W7 2800 2 2 Study the information below and answer the questions that follow. Seagate Technology Northern Ireland Secretary, Peter Hain, has announced that three hundred new jobs are to be created at Seagate Technology plants in Springtown and Limavady. The jobs are part of an 83 million investment, with almost one third of the money coming from Invest Northern Ireland. Mr Hain stated that Seagate s decision to invest in the region was a testament to the skills and abilities of the local workforce. Source: Adapted from http://news.bbc.co.uk 13/12/2005 Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide range of computing and consumer electronics applications. The company manufactures computer hard drives at the two factories in the northwest of Northern Ireland for a global market. Founded in 1979, Seagate has manufacturing, research and development and customer service operations in a number of countries. As well as Northern Ireland, these include the United States of America, China, Malaysia, Singapore and Thailand. Source: Adapted from http://www.seagate.com/newsinfo (a) Explain three advantages to Seagate Technology of setting up factories in a number of different countries. [10] (b) Discuss the impact on the local economy of a multinational business, such as Seagate Technology, locating in Northern Ireland. [15] THIS IS THE END OF THE QUESTION PAPER AST1W7 2800 3 Permission to reproduce all copyright material has been applied for. In some cases, efforts to contact copyright holders may have been unsuccessful and CCEA will be happy to rectify any omissions of acknowledgement in future if notified. SP (NF) T33914/1

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Additional Info : Gce Business Studies January 2007 Assessment Unit AS 1 Module 1: Objectives and the Business Environment
Tags : General Certificate of Education, A Level and AS Level, uk, council for the curriculum examinations and assessment, gce exam papers, gce a level and as level exam papers , gce past questions and answer, gce past question papers, ccea gce past papers, gce ccea past papers

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