
	Trending ▼ ICSE CBSE 10th ISC CBSE 12th CTET GATE UGC NET Vestibulares ResFinder

GCE JAN 2009 : (AS 3) Marketing and Operations Management

4 pages, 4 questions, 0 questions with responses, 0 total responses,

	gce	+Fave Message
	Profile Timeline Uploads Q & A

Home > gce >

Instantly get Model Answers to questions on this ResPaper. Try now!
NEW ResPaper Exclusive!

Formatting page ...

ADVANCED SUBSIDIARY (AS) General Certificate of Education 2009 Business Studies assessing Module 3: Marketing and Operations Management AST31 Assessment Unit AS 3 [AST31] TUESDAY 20 JANUARY, AFTERNOON TIME 1 hour. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer both questions. INFORMATION FOR CANDIDATES The total mark for this paper is 50. Quality of written communication will be assessed in all questions. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. ADVICE TO CANDIDATES You are advised to take account of the marks for each part question in allocating the available examination time. AST3W9 4212 1 Study the information below and answer the questions that follow. Production Process / Quality Cottage Kitchens Ltd is a manufacturer of homemade biscuits and cakes. The company has been trading for 25 years and has grown steadily since its formation. The company uses traditional recipes and all of its ingredients are sourced locally. When Cottage Kitchens Ltd was formed, it only produced one type of biscuit. It now has a large product range of 20 types of biscuits and cakes. Although new machinery was bought eight years ago, the organisation is finding it very difficult to meet production requirements. The machinery is constantly breaking down despite regular maintenance being carried out. This is causing various problems throughout the organisation. The Board of Directors has asked the production manager to produce a report discussing the advantages of Cottage Kitchens Ltd buying new machinery. They have also asked him to investigate whether the company should try to obtain a recognised quality standard (such as BS5750/ISO 9000) as a means of improving competitiveness. (a) Explain the benefits to Cottage Kitchens Ltd of buying new machinery. [10] (b) Discuss whether Cottage Kitchens Ltd should try to obtain a recognised quality standard. [15] AST3W9 4212 2 2 Study the information below and answer the questions that follow. Market Segmentation / International Marketing Threads Ltd is a clothing manufacturer based in Northern Ireland. The company produces a wide range of clothes, selling them to many different consumers. In recent years the organisation has faced increased competition which has had an impact on its market share. This has resulted in a decline in profits and the Board of Directors has employed the services of a local consultancy firm to make recommendations for the future operations of the company. After a thorough investigation, the consultancy firm has concluded that the core business of Threads Ltd has the potential to reverse its current situation, but that major changes would need to be made. The consultants are of the opinion that Threads Ltd is producing too many different types of clothing. They have suggested that the company should consider drawing up a marketing strategy and trying to segment its market. In addition, the consultants have recommended that Threads Ltd should market its clothes internationally. (a) Explain the different ways that Threads Ltd could segment its market. [10] (b) Discuss whether Threads Ltd should market its clothes internationally. [15] THIS IS THE END OF THE QUESTION PAPER AST3W9 4212 3 SP (CW) T68141/2

Formatting page ...

Additional Info : Gce Business Studies January 2009 Assessment Unit AS 3 Module 3: Marketing and Operations Management
Tags : General Certificate of Education, A Level and AS Level, uk, council for the curriculum examinations and assessment, gce exam papers, gce a level and as level exam papers , gce past questions and answer, gce past question papers, ccea gce past papers, gce ccea past papers

gce chat

Horizontal lines at:
Guest Horizontal lines at:
AutoRM Data:
Box geometries: