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GCE JAN 2011 : (AS 4) E-Commerce

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ADVANCED SUBSIDIARY (AS) General Certificate of Education January 2011 GCE Applied Business assessing E-Commerce A3B41 Assessment Unit AS 4 [A3B41] THURSDAY 13 JANUARY, MORNING TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer all six questions. INFORMATION FOR CANDIDATES The total mark for this paper is 80. Quality of written communication will be assessed in question 6. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. ADVICE TO CANDIDATES 111510 You are advised to take account of the marks for each part question in allocating the available examination time. 6045 Case Study Study the information below and answer the questions that follow. FarmWizard boosts sales with Invest NI Research and Development support Newtownabbey company FarmWizard Ltd is on target to more than double its turnover thanks to sales of its innovative web-based agricultural software, developed with research and development support from Invest NI. The company has invested around 600,000 over the last three years in the development and marketing of its FarmWizard herd management solution. The only system of its kind in the UK, FarmWizard enables farmers to remotely monitor cattle herds, reducing time spent on paperwork and greatly increasing the achievable margins on livestock. In the last year the system has been adopted by the largest beef and dairy farms in Scotland and external sales now account for a quarter of all turnover. The company was also recently a finalist in the prestigious UK-wide British Computer Society Awards in the Web-based Technology and BT Flagship for Innovation categories. Carol Keery, Invest NI s Director of Innovation, Research and Technology, said: Invest NI has supported the development of FarmWizard from an early stage. This has enabled the company to bring to market an innovative system which can significantly enhance agricultural management operations and which is starting to deliver real commercial success. Invest NI, through its new grant for research and development, offers financial support and practical advice that makes it easier than ever for local companies to take forward innovation-focused projects. Creator of the FarmWizard system and company Managing Director, Terry Canning, says: With a background in agriculture and extensive experience in IT, I developed the idea of a web-based herd management system after implementing efficiencies on my family s farm and talking to other farmers about their administration processes . He continued, FarmWizard, developed with strong backing from Invest NI, gives dairy and beef farmers the ability to access information about their herds from any computer and even whilst on the move, using PDAs and mobile phone technology. Feedback from users has been extremely positive and our marketing campaign, combined with excellent word-of-mouth referrals, has seen sales soar in the last 12 months . Mr Canning added: Invest NI is now helping us to further refine FarmWizard. We have just released a version which incorporates leading edge technology to enable quicker and easier identification and processing of livestock. Our next aim is to further increase the functionality of the system whilst also enabling greater compatibility with existing common software applications . Invest NI http://www.investni.com/about-news.htm?newsid=11319 6045 2 [Turn over FarmWizard Ltd http://farmwizard.com/public/main.aspx Fig. 1: Farmwizard home page 6045 3 [Turn over 1 Using one example from the Case Study, explain what is meant by the term E-Commerce . [3] 2 Analyse three benefits to the users of having fast access to the FarmWizard Limited website. [12] 3 Using examples from the Case Study and Fig. 1, analyse five ways in which the requirements of the Data Protection Act might affect FarmWizard Limited. [15] 4 Analyse the barriers to E-Commerce that customers of FarmWizard Limited might experience when purchasing online. [15] 5 Analyse five ways in which customers of FarmWizard Limited might benefit from online [15] trading. 6 Evaluate the ways in which FarmWizard Limited might employ each of the four elements of the marketing mix in order to market its online trading activities. [20] Permission to reproduce all copyright material has been applied for. In some cases, efforts to contact copyright holders may have been unsuccessful and CCEA will be happy to rectify any omissions of acknowledgement in future if notified. 111510 6045 4 [Turn over

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Additional Info : Gce Applied Business January 2011 Assessment Unit AS 4 - E-Commerce
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