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GCE JUN 2007 : (AS 3) External Influences Business Enterprise

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ADVANCED SUBSIDIARY (AS) General Certificate of Education 2007 GCE Applied Business assessing External Influences on the Business Enterprise A3B31 Assessment Unit AS 3 [A3B31] MONDAY 4 JUNE, AFTERNOON TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer all six questions. INFORMATION FOR CANDIDATES The total mark for this paper is 80. Quality of written communication will be assessed in all questions except Questions 1 and 2. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part-question. This paper is accompanied by a Case Study. You must not use your own annotated copy of this Case Study. ADVICE TO CANDIDATES You are advised to take account of the marks for each part-question in allocating the available examination time. A3B3S7 2862 BLANK PAGE A3B3S7 2862 2 [Turn over 1 In the context of the case study, explain what is meant by an industrial market . [2] 2 Outline two reasons why the government would want to help B/E Aerospace. [4] 3 Other than the events of 11 September 2001, analyse five factors that could cause the demand for B/E Aerospace s products to change. [15] 4 Analyse 5 strategies apart from Takeover that B/E Aerospace might use to improve its competitiveness. [15] 5 Evaluate B/E Aerospace s strategy of takeover as a means of managing competition. [20] 6 Evaluate if the expansion of the Kilkeel plant is in the best interests of stakeholders. [24] THIS IS THE END OF THE QUESTION PAPER A3B3S7 2862 3 [Turn over S 8/06 0000 7-094-2 ADVANCED SUBSIDIARY (AS) General Certificate of Education 2007 GCE Applied Business Case Study Assessment Unit AS 3 assessing External Influences on the Business Enterprise [A3B31] MONDAY 4 JUNE, AFTERNOON You must use this clean copy of the Case Study in the examination and not your own annotated copy. A3B31CSI A3B3S7 2862.02 CSI B/E Aerospace B/E Aerospace is the world s leading manufacturer of cabin interior products for commercial passenger aircraft and business jets. The American owned company operates in the industrial market and provides a wide range of cabin interior design products and also offers services that allow passenger aircraft to be converted for freighter use. With a rich heritage dating back almost 90 years, B/E Aerospace has evolved from original sales of less than $3 million in 1987 to current revenues of approximately $850 million. B/E Aerospace s customers include virtually all of the world s airlines and aircraft manufacturers and the company is valued at $5 billion. The company has manufacturing facilities in both the United States and in Europe and it employs approximately 4000 people. Growth Strategies B/E s history has been one of multiple takeovers supported by internal growth. M&M Aerospace Hardware, Inc. AEROSPACE FASTENERS T.L. Windust Machine/Alson Industries Delco Machine & Gear/Maynard Precision PRECISION MACHINED AND ASSEMBLIES COMPONENTS 2001 SEPT AIRCRAFT RECONFIGURATION AND MODIFICATION GENERAL AVIATION AND EXECUTIVE/VIP AIRCRAFT CABIN INTERIORS 1998 APRIL 1998 APRIL Aerospace Interiors LINE REPAIR AND SERVICES 1998 MAR 1996 JAN Phillips Airvision AUDIO/VIDEO IN-FLIGHT ENTERTAINMENT EQUIPMENT GALLEY STRUCTURES AND EQUIPMENT SEATING PRODUCTS Aerospace Lighting Corporation CABIN INTERIOR LIGHTING Puritan-Bennett Aero Systems (PBASCO) OXYGEN SYSTEMS EQUIPMENT PASSENGER SERVICE UNITS AIRBORNE VIDEO CAMERA SYSTEMS Burns Aerospace SEATING PRODUCTS Acurex Corporation REFRIGERATION PRODUCTS AND GALLEY EQUIPMENT 1993 AUG 1993 APRIL Aircraft Furnishing Limited (AFL) STRUCTURES AND EQUIPMENT 1993 OCT 1993 AUG Nordskog Industries C. F. Taylor Interiors Ltd. GALLEY 1998 AUG 1998 AUG Aircraft Modular Products (AMP) MACHINED COMPONENTS 2001 FEB 1998 SEPT SMR Aerospace, Inc. Nelson Aerospace 2001 MAY 1993 FEB 1992 APRIL Royal Inventum GALLEY EQUIPMENT Flight Equipment and Engineering Limited (FEEL) SEATING PRODUCTS Figure 1 Some of B/E Aerospace s recent takeovers A3B3S7 2862.02 CSI 2 [Turn over Its Mission B/E Aerospace s mission is to be the world s number one quality supplier of aircraft cabin interior products and services . To help it achieve this the company s main focus is to manufacture the highest quality, most comfortable and aesthetically pleasing cabin environments so that airlines, aircraft operators and airframe manufacturers identify B/E Aerospace with their cabin interior needs . Business Activities Its business is clearly split between two different segments; the Commercial Aircraft Segment and the Business Jet Segment. The commercial aircraft segment is involved in the following activities: Commercial aircraft seating Food and beverage preparation and storage equipment Passenger and Crew oxygen delivery systems Closets, class dividers, crew rest compartments and galley structures Interior design and passenger/freighter conversion Engineering services The Business Jet Segment is involved in the following activities: Business jet seating Direct and indirect lighting Oxygen and fresh air delivery systems and protective breathing equipment Commercial aircraft Super First Class Suites. B/E Aerospace is committed to excellence in product innovation, quality, value and service. It also prides itself on the ability to provide a unique, single-source, solution for the aerospace industry. The Northern Ireland Connection One of B/E Aerospace s production plants is based in Kilkeel, Northern Ireland, and it employs approximately 600 people. The Kilkeel plant was set up in the 1960s trading under the name Aircraft Furnishings. During the 1990s the plant experienced a period of rapid growth from a turnover of under 10 million in 1996 to more than 84 million in 1999. Part of this growth was achieved through the takeover of other companies, including two fellow subsidiaries. However, business slumped following the attacks on America on September 11th 2001 when aircraft were hijacked and crashed into the World Trade Centre and the Pentagon. A3B3S7 2862.02 CSI 3 [Turn over Performance In 2005 the Kilkeel plant had an annual turnover of 97.9 million. Despite this, their pre tax losses stood at 14 million the largest loss for a Northern Ireland based company for that year. However, these figures were an improvement on the previous year when turnover was 77.1 million and pre tax losses were 19.6 million. In November 2005 the firm won an 87 million contract to supply business class seating to all of British Airways long haul aircraft. This contract reinforced the Kilkeel plant s position as the world s leading supplier of luxury business and economy class aircraft seating. The Expansion On the 15th March 2006 it was announced that a new expanded facility was to open. This expansion would allow the organisation to double its current level of output and strengthen its export capabilities. The overall cost of the expansion was helped by 3 million of government assistance provided by Invest NI. The chief executive of Invest NI said that the expansion would help to safeguard the plant s future and help it to compete at a global level. Clifford McSpadden, the vice President and Managing Director of the Kilkeel operation agreed with this analysis stating that the expansion would mean that the plant would become the biggest aircraft production facility in the aircraft industry allowing it to satisfy the long term needs of its customer base. It would also mean that an additional 200 people would be employed by the company and research and development work could continue with Northern Ireland s two universities. He further outlined the potential supply chain opportunities that would arise in Northern Ireland as a result of the expansion. Sources: adapted from B/E Aerospace s web site, www.beaerospace.com, Invest Northern Ireland Develop your Business News 28/03/2006, and from www.loadzajobs.co.uk 28/03/2006 S 08/06 7-094-1 [Turn over

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Additional Info : Gce Applied Business June 2007 Assessment Unit AS 3 - External Influences Business Enterprise
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