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GCE JAN 2007 : (AS 4) E-Commerce

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ADVANCED SUBSIDIARY (AS) General Certificate of Education January 2007 GCE Applied Business assessing E-Commerce A3B41 Assessment Unit AS 4 [A3B41] FRIDAY 12 JANUARY, AFTERNOON TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer all six questions. INFORMATION FOR CANDIDATES The total mark for this paper is 80. Quality of written communication will be assessed in all questions. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. ADVICE TO CANDIDATES You are advised to take account of the marks for each part question in allocating the available examination time. A3B4W7 2892 Case Study Study the information below and answer ALL the questions that follow. E-Commerce and Templeton Robinson Templeton Robinson is one of Northern Ireland s leading property consultants and estate agencies and is situated on four prime main street sites. The firm has offices on the Lisburn Road, Belfast, High Street, Holywood, County Down, Groomsport Road, Bangor and Ormeau Road, Belfast. These are fresh and modern, with state-of-the-art display panels giving your home the best sales platform. Employing more than 50 people, Templeton Robinson is widely recognised as being a market leader and a specialist in all aspects of residential estate agency. Our sole motivation comes through offering appropriate and professional advice, tailored to individuals requirements and circumstances, that will maximise profit through the sale of a property in the shortest time possible, says Keith Mitchell, partner and co-founder of Templeton Robinson. In the belief that nothing substitutes for personal contact, the dedicated and friendly team ensure that your experience of buying or selling a house will be a smooth and pleasant one! From valuing your property to finalising the sale, the team will guide and advise you. Templeton Robinson has years of knowledge and understanding of the market. They always consider, as a priority, your individual property requirements. . . . Open from 8.30 am 6.00 pm on Monday to Thursday, 8.30 am to 5.30 pm on Friday, and on Saturday mornings from 9.30 am to 1.00 pm with open viewings on Thursday evenings to late and valuations at any time that suits you. Meet the agent that works for you 24/7. Why not register free-of-charge on their web site and receive daily property particulars to meet your personal and exacting search specifications? The information required to register is as follows: First name, Surname, E-mail, Password, Confirm password, House Number, Street Name, Postcode, Country, Telephone number, Fax number. When you submit the registration form they will register you on their site. You will then be permitted to Login and begin to use the various features on the site which are: My mailing list, Create search, update Profile, Logout. At Templeton Robinson their team searches harder and further so you don t have to. . . . With their large property database they hope it will be easy for you to find the home that you deserve. All you have to do is to make your selection and then click search to view the results. Fig. 1 opposite is a screen shot of the home page for Templeton Robinson where customers may view property to rent or buy 24/7. To avail of their services you can e-mail them at info@templetonrobinson.co.uk A3B4W7 2892 2 [Turn over Source: http://www.templetonrobinson.co.uk Fig. 1 Screen shot of the home page of Templeton Robinson A3B4W7 2892 3 [Turn over 1 [4] (b) Explain the reasons for the growth of E-commerce for Templeton Robinson. 2 (a) Explain the benefits of E-commerce for potential home owners. [6] Templeton Robinson is involved in business to customer selling. Describe three ways in which Templeton Robinson achieve this. [9] 3 Discuss the key legal issues which must be addressed when Templeton Robinson is collecting information from potential homeowners who want to register to become members. [9] 4 Discuss three opportunities of Templeton Robinson trading in a global market. 5 Evaluate the effectiveness of the Templeton Robinson website with reference to Fig. 1. [20] 6 Evaluate the possible use of banner advertising and Search Engine optimisation by Templeton Robinson to market their on-line trading. [12] [20] THIS IS THE END OF THE QUESTION PAPER S 8/06 600 9-042(1) 4 [Turn over

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Additional Info : Gce Applied Business January 2007 Assessment Unit AS 4 - E-Commerce
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