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UK GCSE 2006 : Higher Tier, Business Studies Paper 1

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Centre Number 71 Candidate Number General Certificate of Secondary Education 2006 Paper 1 Higher Tier G1203 Business Studies [G1203] FRIDAY 26 MAY, AFTERNOON TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number in the spaces provided at the top of this page. Write your answers in the spaces provided in this question paper. There should be enough space for your answers. If you do require more space, you may complete your answers on the extra lined pages at the back of this booklet. Answer all three questions. This paper is accompanied by a case study. You must not use your own annotated copy of this case study. INFORMATION FOR CANDIDATES The total mark for this paper is 79, including a maximum of 4 marks for quality of written communication. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. For Examiner s use only Question Number 1 2 3 QWC Total Marks G121H6 372 Marks 1 (a) (i) In which sector of the economy does the zoo operate? __________________________________________________ [1] (ii) Explain two differences between the public and private sectors. 1. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] 2. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (b) Use the case study to identify and explain two examples of interdependence. 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121H6 372 2 Examiner Only Marks Remark Examiner Only Communication is important to all businesses. Marks Remark (c) (i) Suggest a method of internal communication which the zoo might use. __________________________________________________ [1] (ii) Discuss the importance of effective communication for the zoo. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] (d) Select one aim from the case study and outline its importance to the zoo. _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121H6 372 3 [Turn over (e) Explain the importance to the zoo of having a good corporate image. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] (f) (i) Name the type of growth which has taken place at the zoo. __________________________________________________ [1] (ii) Examine the social and moral implications involved in the growth of the zoo. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] G121H6 372 4 Examiner Only Marks Remark 2 Refer to the job description on page 10 of the case study. Examiner Only Marks Remark (a) (i) Explain the purpose of a job description. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) List two other documents used in recruitment. 1. ________________________________________________ [1] 2. ________________________________________________ [1] (b) Use the information in the case study to write a job advertisement for the post of Assistant Zoo Keeper. [4] G121H6 372 5 [Turn over Examiner Only All applicants for the post of Assistant Zoo Keeper will complete an application form and have an interview. (c) Name and explain one other suitable method of selection for this post. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [3] (d) Examine the responsibilities of the employer during the selection process. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] G121H6 372 6 Marks Remark (e) How can a business assess the effectiveness of its recruitment procedures? Examiner Only Marks Remark _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] (f) Explain the benefits for the zoo of on-the-job training. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] (g) Explain the purpose of an organisation chart. _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121H6 372 7 [Turn over 3 (a) The zoo encourages team working. Why do you think it does this? _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] (b) The zoo aims to increase the number of visitors. Explain, giving an example, how it can use the following to achieve that aim: (i) Publicity _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] (ii) Sales promotion _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] G121H6 372 8 Examiner Only Marks Remark (iii) Identify and explain one piece of legislation that the zoo will have to consider when promoting its services. Examiner Only Marks Remark _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] Queen s University carries out primary research for the zoo. (c) (i) Explain the importance of quota sampling for the zoo. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Discuss the implications to the zoo of using desk research. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] G121H6 372 9 [Turn over (d) Name and explain one benefit and one cost to the zoo of increasing its use of e-commerce. Examiner Only Marks Remark _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [6] Quality of written communication G121H6 372 10 Extra page if required Examiner Only Marks Remark ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121H6 372 11 [Turn over Extra page if required ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121H6 372 12 Examiner Only Marks Remark THIS IS THE END OF THE QUESTION PAPER G121H6 372 13 SP (NF) T09756/3

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