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UK GCSE 2006 : Foundation Tier, Business Studies Paper 1

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Centre Number 71 Candidate Number General Certificate of Secondary Education 2006 Paper 1 Foundation Tier G1201 Business Studies [G1201] FRIDAY 26 MAY, AFTERNOON TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number in the spaces provided at the top of this page. Write your answers in the spaces provided in this question paper. There should be enough space for your answers. If you do require more space, you may complete your answers on the extra lined pages at the back of this booklet. Answer all three questions. This paper is accompanied by a case study. You must not use your own annotated copy of this case study. INFORMATION FOR CANDIDATES The total mark for this paper is 79, including a maximum of 4 marks for quality of written communication. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. For Examiner s use only Question Number 1 2 3 QWC Total Marks G121F6 257 Marks 1 (a) Explain the following terms which can be found in the Case Study: (i) Mission Statement _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Budget _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (iii) Marketing survey _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (iv) Organisation chart _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F6 257 2 Examiner Only Marks Remark (b) How does contracting out help the zoo? Examiner Only Marks Remark _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] (c) From the case study: (i) Identify the type of organisation structure in the zoo. __________________________________________________ [1] (ii) Outline the role of the Education Officer in the zoo. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (d) Why is a job description drawn up? _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121F6 257 3 [Turn over (e) Suggest two qualities/skills which might be required by an Assistant Zoo Keeper. 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] (f) Name two laws that affect the recruitment process. 1. ____________________________________________________ [1] 2. ____________________________________________________ [1] (g) Explain two benefits to the zoo of using on-the-job training. 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121F6 257 4 Examiner Only Marks Remark 2 Complete the following: Examiner Only Marks Remark (a) The zoo is controlled by ___________________________ which operates in the _________ sector. [2] (b) (i) Outline two aims of the zoo. 1. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] 2. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Why are aims important to a business? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] G121F6 257 5 [Turn over (iii) Explain one difference between public sector aims and private sector aims. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (c) (i) Use evidence from the case study to show how the zoo has grown. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Name and explain the type of growth that has taken place at the zoo. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] G121F6 257 6 Examiner Only Marks Remark (iii) Suggest two factors that might influence the growth of the zoo. Examiner Only Marks Remark 1. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] 2. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (d) (i) What is meant by corporate image? _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) In what way does page 2 of the case study show the zoo s corporate image? _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F6 257 7 [Turn over 3 (a) (i) What is market segmentation? Examiner Only Marks _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Use evidence from the case study to identify two different market segments. 1. ________________________________________________ [1] 2. ________________________________________________ [1] (iii) In what ways has the zoo used market segmentation? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] (b) Queen s University conducts market surveys in the zoo. Suggest and explain a suitable method of sampling which they could use. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [3] G121F6 257 8 Remark (c) Outline the help which market research results might give to the zoo. Examiner Only Marks Remark _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [4] (d) Apart from those mentioned in the case study, suggest two other methods of publicity the zoo could use. 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121F6 257 9 [Turn over (e) The Zoo is planning a special event on the 4th July, American Independence Day. They would like to have an American band playing throughout the day and Disney characters walking around. Admission would be 50p per person more than normal (senior citizens, under 4s and disabled people would still be free). Examiner Only Marks Remark Write an advertisement for the Belfast Telegraph for this event. [6] Quality of written communication G121F6 257 10 Extra page if required Examiner Only Marks Remark ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121F6 257 11 [Turn over Extra page if required ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121F6 257 12 Examiner Only Marks Remark THIS IS THE END OF THE QUESTION PAPER G121F6 257 13 SP (NF) T09759/4

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