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UK GCSE 2010 : Unit 1, Business Start Up

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Sp N ec e i w ca tio n Centre Number 71 Candidate Number Unit 1: Business Start Up [GBS11] MONDAY 7 JUNE, MORNING GBS11 Business Studies *GBS11* General Certificate of Secondary Education 2010 TIME 1 hour 20 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number in the spaces provided at the top of this page. Write your answers in the spaces provided in this question paper. There should be enough extra space for your answers. If you do require more space, you may complete your answers on the extra lined pages at the back of this book. Answer all four questions. INFORMATION FOR CANDIDATES The total mark for this paper is 75. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. Quality of written communication will be assessed in questions 3(e) and 3(f). For Examiner s use only Question Marks Number 1 2 3 4 Total Marks 5888 Answer all questions Examiner Only Marks 1 Remark Daily Bread is a bakery which sells its products in retail shops throughout Northern Ireland. The bakery uses batch production except for its special occasions cakes when a customer places an order for a wedding cake for example. (a) Explain batch production and give one reason why it is the most suitable method of production for most of the work in a bakery. [4] (b) Name the method of production which Daily Bread would use for its special occasions cakes and state one reason why that method is suitable for these cakes. Method Reason [3] 5888 2 [Turn over (c) Daily Bread operates the Just-in-Time method of stock control for its raw materials. Give details of two advantages of the Just-in-Time method of stock control for a bakery. Examiner Only Marks Remark 1 2 [4] 5888 3 [Turn over 2 (a) Name the three main types of production, giving one example of an industry belonging to each type of production. Examiner Only Marks Remark 1 2 3 [6] (b) Identify the changing trends across the types of production and discuss two possible reasons for those trends. [6] 5888 4 [Turn over 3 Stephen and Jack are enterprising and skilled mechanics. They are planning to form a partnership in order to open SJ Motors their own garage. Examiner Only Marks Remark (a) Name the sector of the economy which Stephen and Jack s garage is in. [1] (b) Name one legal document which it is advisable for business partners to have. [1] (c) Give details of two advantages which Stephen and Jack would have gained by forming a private limited company instead of a partnership. 1 2 [4] 5888 5 [Turn over (d) Explain what it means to be enterprising . Describe two key characteristics which Stephen and Jack should have in order to be successful in their garage. Examiner Only Marks Remark [6] 5888 6 [Turn over (e) Stephen and Jack have decided to buy their equipment on hire purchase. Analyse two advantages and two disadvantages for the garage of buying the equipment on hire purchase. Examiner Only Marks Remark [8] 5888 7 [Turn over (f) Name four aims which Stephen and Jack would have in their new business. Analyse how any two of those aims could be carried out in the garage. Examiner Only Marks Remark [8] 5888 8 [Turn over 4 Maggie owns a ladies fashion shop called Mag s Rags . There are several other ladies fashion shops in the area. Demand has been falling for Maggie s goods. Examiner Only Marks Remark (a) Explain the main effect which falling demand has on the prices Maggie charges for her goods. [2] (b) Name the most appropriate method of market research for Mag s Rags giving one advantage of that method. [2] 5888 9 [Turn over (c) Explain what is meant by market segmentation and give details of two ways in which Maggie s market is most likely to be segmented. Examiner Only Marks Remark [6] (d) Explain two legal constraints on promotion which Maggie must be aware of in running her business. [4] 5888 10 [Turn over (e) Name the best pricing policy for Maggie s shop and evaluate its usefulness for her. Examiner Only Marks Remark [4] (f) Analyse three strategies other than price which Maggie may use in order to manage the competition. [6] 5888 11 [Turn over Extra page if required Examiner Only Marks 5888 5888 12 Remark [Turn over Extra page if required Examiner Only Marks 5888 13 Remark THIS IS THE END OF THE QUESTION PAPER 5888 14 [Turn over 5888

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