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UK GCSE 2007 : Foundation Tier, Business Studies Paper 1

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Centre Number 71 Candidate Number General Certificate of Secondary Education 2007 Paper 1 Foundation Tier G1201 Business Studies [G1201] FRIDAY 25 MAY, AFTERNOON TIME 1 hour 30 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number in the spaces provided at the top of this page. Write your answers in the spaces provided in this question paper. There should be enough space for your answers. If you do require more space, you may complete your answers on the extra lined pages at the back of this booklet. Answer all three questions. This paper is accompanied by a case study. You must not use your own annotated copy of this case study. INFORMATION FOR CANDIDATES The total mark for this paper is 79, including a maximum of 4 marks for quality of written communication. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. For Examiner s use only Question Number 1 2 3 QWC Total Marks G121F7 2353 Marks 1 (a) State the type of business ownership in Examiner Only Marks Lazy Days Ltd ____________________________________________ Henry Harold s ____________________________________________ Ahead! _______________________________________________ [3] (b) (i) Select one of the businesses and state two aims it might have. 1. ________________________________________________ [1] 2. ________________________________________________ [1] (ii) Explain how aims might conflict in a business such as Lazy Days Ltd. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] G121F7 2353 2 Remark (c) (i) Identify a stakeholder in Lazy Days Ltd. Explain this stakeholder s interest in the business. Examiner Only Marks Remark _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] (ii) Identify a different stakeholder in Henry Harold s business. Explain this stakeholder s interest in the business. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] G121F7 2353 [Turn over (d) (i) Communication is important to all businesses. State the most appropriate method of communication that could be used in the following situations: Situation Examiner Only Marks Method The Production Director in Lazy Days Ltd wants to introduce new shifts for the workers. Henry Harold wants employees to work overtime. Henry Harold needs to order an additional 20 Jungle Gyms. Colleen and Patricia want to inform customers of special prices in the month of July. [4] (ii) Using an example from the case study, discuss the importance of communication within a business. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] G121F7 2353 Remark (iii) Using an example from the case study, discuss the importance of communication between businesses. Examiner Only Marks Remark _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] G121F7 2353 5 [Turn over 2 (a) (i) Define the term quality assurance . _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Explain two advantages to a business such as Lazy Days Ltd of being awarded a quality standard. 1. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] 2. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (iii) Explain one disadvantage to a business such as Lazy Days Ltd of being awarded a quality standard. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F7 2353 Examiner Only Marks Remark (b) (i) Training is important to Lazy Days Ltd. Explain how this business might use off-the-job training. Examiner Only Marks Remark _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) Discuss two advantages for Lazy Days Ltd of having a well trained workforce. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] (c) (i) What is meant by breakeven point ? _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F7 2353 7 [Turn over (ii) Use the information in Fig. of the Case Study to calculate the breakeven point for the chairs. Show your calculations in the space below. [3] (iii) Lazy Days Ltd currently produces 220 chairs per month. Calculate the margin of safety. Show your calculations in the space below. [2] (iv) Using the information in the following table, draw and label a breakeven graph for the chairs. Output Fixed costs Variable costs Total costs Sales revenue 0 4,000 0 4,000 0 100 4,000 2,500 6,500 5,000 200 4,000 5,000 9,000 10,000 400 4,000 10,000 14,000 20,000 G121F7 2353 Examiner Only Marks Remark 20, 000 19, 000 18, 000 17, 000 16, 000 15, 000 14, 000 13, 000 Costs / Revenue ( ) 12, 000 11, 000 10, 000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 100 200 300 400 500 Output (Units) Examiner Only Marks Remark [4] G121F7 2353 [Turn over (a) (i) Colleen and Patricia will need extra capital to develop their business. Explain the difference between start-up capital and working capital. _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] (ii) If Colleen and Patricia decide to extend their premises, describe two external sources of finance available to them. 1. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] 2. ___________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F7 2353 10 Examiner Only Marks Remark (b) If Colleen and Patricia decide to relocate, examine two factors they should consider when choosing a location for their new premises. Examiner Only Marks Remark 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [3] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [3] (c) Discuss two factors that might limit the growth of Ahead! 1. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] 2. _______________________________________________________ _________________________________________________________ _________________________________________________________ ______________________________________________________ [2] G121F7 2353 11 [Turn over (d) (i) Henry Harold needs to recruit two part-time staff. Justify a suitable method of recruitment he might use. _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [3] (ii) Henry Harold has decided to carry out interviews and draws up a person specification for the new jobs. What is a person specification? _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [2] G121F7 2353 12 Examiner Only Marks Remark (iii) Apart from interviews, advise Henry Harold on one other method of selection he might use. Examiner Only Marks Remark _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ __________________________________________________ [4] Quality of written communication G121F7 2353 1 [Turn over Extra page if required ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121F7 2353 1 Examiner Only Marks Remark Extra page if required ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ G121F7 2353 15 Examiner Only Marks Remark SP (NF/CGW) T24139/3 General Certificate of Secondary Education 2007 Case Study for use with Paper 1 Foundation Tier and Higher Tier [G1201] G1201G1203 Business Studies [G1203] FRIDAY 25 MAY, AFTERNOON You must use this clean copy of the Case Study in the examination and not your own annotated copy. G121F7/G121H7 2373.01 HIGHTOWN Welcome to Hightown. This is a small town that is located 15 miles from a busy city. It is easily accessible with good road and rail networks and has a growing population of just over 12 000. It is a popular summer location with its street caf s and small port. Lazy Days Ltd Lazy Days Ltd is a furniture manufacturer which has been in business for the last ten years. It currently employs 64 people and specialises in producing wooden garden furniture. Below is an organisation chart for Lazy Days: ORGANISATION CHART FOR LAZY DAYS LTD Managing Director Sales and Marketing Director Personnel Director Production Director Finance Director Production Manager Chief Accountant Sales Manager Marketing Manager Personnel Manager Team Leader Marketing Assistants (4) Supervisor Production Supervisor 2 Office Head Administration Production assistants workers (3) (16) Sales Staff (5) Production Supervisor 1 Production workers (18) Clerical staff (3) Fig. 1 G121F7/G121H7 2373.01 2 The Managing Director realises the importance of his staff and there are clear lines of authority and responsibility in the business. Each employee has a job description and all receive contracts of employment. Staff benefit from on-going training on new procedures and all new staff receive induction training. Example of a job description: Job Description Title: Department: Responsible to: Responsible for: Production Manager Production Production Director Production Supervisors and Production Workers Job Purpose: To plan, monitor and control production to ensure goods are produced at the right quality, the right quantity and at the least cost. Main Duties: To decide the amount to be produced To organise and train all production staff To ensure high quality products are manufactured To order in the correct amount of raw materials To ensure maintenance of production machinery To control departmental budgets and costs To attend regular meetings with the Managing Director To produce monthly reports for the Managing Director To link with other departments on such issues as packaging, distribution and marketing Fig. 2 G121F7/G121H7 2373.01 3 [Turn over Lazy Days Ltd use batch production. This means the same labour and equipment can be used to produce batches of different garden furniture. The business has recently been awarded a contract to supply garden furniture and wooden planters to a restaurant franchise throughout Europe. This could open the door to further contracts which would lead to expansion of the business. The business realises the importance of quality assurance and is considering working towards achieving a quality standard. The Managing Director is keen to get started straight away as he feels it will place Lazy Days Ltd ahead of the competition and give them competitive advantage. He has called a meeting with the other directors to discuss the way forward. The Production Manager is keen to calculate breakeven figures for the garden furniture and planters. He uses the following information: Costs and prices Chairs Tables Planters Fixed costs 4000 4000 4000 Labour per unit 7.50 7.50 7.50 Materials per unit 17.50 22.50 7.50 Selling price 50 80 35 Fig. 3 Calculating breakeven can help him see how many goods need to be sold each month in order to make a profit. It can also help him see the effect price changes might have on the profits. G121F7/G121H7 2373.01 Henry Harold s Hardware Store This hardware store has been running for over twenty years. The owner Henry employs four fulltime staff and six part-time staff. He carries an extensive product range which includes painting equipment, nails of all sorts, fencing, garden accessories and other hardware products. The business has enjoyed mixed success but has recently noticed an increase in trade since it started to stock Jungle Gym equipment for children a range of climbing frames, forts, castles and swings. Henry buys the equipment flat packed from a supplier but has discovered a market for assembling it since many parents are working and do not have the time to do it themselves. He has also decided to stock gas barbecues and is offering his customers the option of having the barbecue delivered, fully assembled. This too is proving a popular service. Henry has designed a leaflet to inform customers of his service: Now supplying Prices from 190 We are offering the service of both our Jungle Gym equipment and barbecues being delivered and fully assembled at your home (see in store for details) Fig. G121F7/G121H7 2373.01 5 [Turn over Due to the demand for these services Henry is considering employing two extra staff one part-time and one full-time. He draws up a job advertisement and decides to advertise in the Belfast Telegraph. Below is the job advertisement. Requires full-time and part-time staff Joinery experience essential Ability to work as part of a team Good remuneration and holidays For more information telephone: 028 9012 3456 Fig. 5 G121F7/G121H7 2373.01 Ahead! This is a new trendy hair dressing salon that was set up three years ago by two hairdressers, Colleen and Patricia. They have a regular customer base and have built a good reputation for a friendly reliable service. All customers receive tea or coffee on arrival and are given a 10 minute head massage before their hair is styled. Prices are slightly higher than those of the salon s competitors but Colleen and Patricia feel this is justified by the added service. Prices for Ahead! Prices for Ahead Ahead! Prices from: Cut and Blow Dry 18.50 Tinting 25.00 Semi-permanent colouring 25.00 Permanent colouring 35.00 Highlighting 29.50 Lowlighting 25.00 Children s cut 10.00 Fig. Due to the success of the business they have extended their opening hours to include three late nights and now employ six other hairdressers to work with them. They are currently thinking of extending their services to include a beauty salon. Patricia thinks it would be a good idea to sell their current premises and move to bigger premises on the edge of town. Colleen is worried about losing customers and wants to extend the premises at the rear and has been told it will cost 25,000 to do so. She thinks it will take another 5000 to train staff and stock the salon. Currently the owners are deciding which is the best course of action and what is the best way to finance the expansion. G121F7/G121H7 2373.01 7 SP (NF/CGW) T24154/2

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