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COMMERCIAL STUDIES (Two Hours) Answers to this Paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this Paper is the time allowed for writing the answers. Attempt all questions from Section A and any four questions from Section B. The intended marks for questions or parts of questions are given in brackets [ ]. SECTION A (40 Marks) Attempt all questions from this Section Question 1 Distinguish between: (a) Stakeholders and Shareholders [2] (b) Advertising and Publicity [2] (c) Equity Shares and Debentures [2] (d) Recruitment and Selection [2] (e) Life Insurance and General Insurance [2] Question 2 (a) Mention any two expectations of society from a business organization. [2] (b) What is meant by Social Advertising Media? [2] (c) Explain the New Pension Scheme as a social security measure. [2] (d) What is Indirect Material Cost ? [2] (e) Briefly explain the role of consumer courts as a grievance redressal system. [2] This paper consists of 4 printed pages. ICSE Specimen Paper 2019 onwards Turn over
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